Kelsey Leblanc Email & Phone Number

- Spearheaded organic social strategy for brands such as Amazon, Garrett Leight, Obagi, and Gateway- Created monthly content calendars by planning creative and copywriting for all brands- Compiled weekly and monthly performance reports, using data to inform and enhance upcoming content- Developed overall brand social strategy for clients, including brand voice, tone, community guidelines, completing brand and competitive audits, and detailing overall brand audience

- Independently produces monthly content calendars, original assets/copy, monthly performance reports, and live tweets for “Real Housewives of Beverly Hills” star Erika Jayne- Leads the build-out of weekly social content calendars for Macaulay Culkin’s podcast Bunny Ears while teaching assistants social account management- Collaborates with the team of Grammy Award-winner Questlove to highlight recipes and restaurants for his foodie account QuestLovesFood using his unique voice- Provided support on marketing/publicity/social media efforts for documentary film 5B, including talent relations, world premiere at 2019 Festival de Cannes and theatrical release resulting in Cannes Lion Entertainment Grand Prix Award- Experience in talent relations at high-level with A-list talent including Julianne Moore, Halle Berry, Priyanka Chopra, and Judith Light among others- Brainstorms and implements marketing campaigns for Verizon Media and RYOT including but not limited to, the Super Bowl, 2020 election, Earth Day, LA Pride, and Sundance- Festival experience comprised of supporting public relations team with press tracking, pitching, and talent management during SXSW, Cannes Film Festival and the Sundance Film Festival- Administrative experience includes booking travel, budget tracking, itinerary building, etc.

Los Angeles, California

- Developed and executed digital marketing campaigns for E! Entertainment television shows- Collaborated with E! executives to guarantee on-brand voice was used across all social channels - Wrote copy and designed 500+ assets for social accounts owned by E! Entertainment to promote tune-in and drive traffic to the E! Online website- Managed the Facebook, Twitter, and Instagram accounts for E! Entertainment shows such as: Botched, WAGS LA, WAGS Atlanta, and Hollywood Medium with Tyler Henry- Presented weekly reports highlighting new social updates and trends and recommending how to implement them across E! social accounts - Compiled detailed seasonal reports outlining asset performance on social using data and qualitative insights- Drafted creative editorial calendars for E! Entertainment social accounts- Engaged with the E! audience daily through community management

Tuscaloosa, Alabama Area

•Execute public relations and branding campaigns through strategic relationship building•Recruit Industry Hub participants through public speaking, interviewing, and marketing campaigns •Collaborate with a team dedicated to administrative and logistics support•Conduct demographic research, campaign strategy reviews, and itinerary building

Houston, Texas Area

•Aided in the filming and production of Fox 26’s How to Houston campaign •Preformed the role of reporter, producer, production, assignments desk, promotions, and Web department. •Completed wire story rewrites as well as stories written for the web and social media

Birmingham, Alabama Area

•Attend editorial meetings and pitch story ideas •Assisted reporters in the field by finding interview subjects, writing scripts, and managing equipment •Associate producer during local parade in Tuscaloosa •Stacked rundowns for newscasts as a producer •Posted content, including articles and videos to station website using ibPublish•Logged interviews for the 2016 U.S. Senate race •Shot standups and create packages •Operated teleprompter•Collected votes for 2016 election •Wrote and edited packages for reporter reel

Tuscaloosa, Alabama Area

• Trained in camera operation • Learned hands on experience from shadowing reporters • Edit footage for the 5, 6, and 10 o’clock newscast including: VO, SOTS, VOSOT, and packages.• Trained new interns how to edit videos using Adobe Premier Pro