Kelsey Lee Email & Phone Number

Irvine, California, US

• Product Marketing lead on B2B launches and communications, strategizing go-to-market activations of industry-leading technology and tools to unlock business growth for national aesthetic providers
• Manage 0 to 1 product launches; defining and delivering inbound research, pilot scope, sales training, and outbound marketing for general availability against revenue goals
• Inaugurated Allē for Business presence at national trade shows, highlighting brand and product strategy across event coordination, paid media campaigns, booth design, and sponsorship opportunities

Menlo Park, CA, US

• Key stakeholder across Product, Engineering, Data Science, UX Research, Legal, Privacy, Policy, Design, and Comms to launch in-product channel to drive deeper in-app engagement on Facebook
• Deployed decision framework and messaging to mitigate risk ahead of major product changes; identified cross-product opportunities with mutual benefit of driving product-market fit
• Strategized and executed outbound marketing, distribution, and measurement plans for tentpole events, both virtual and in-person

Menlo Park, CA, US

• Launched new product releases and feature updates for Small Business Programs; oversaw global sales narrative and integration of business strategy across sales and marketing channels
• Lead interdepartmental comms with Program Management, Product Marketing, Data Science, Regional Operations, and Engineering to define audience segmentation and business priorities
• Managed performance-driven content optimization framework to drive product adoption and incremental revenue

Palo Alto, CA, US

• Product marketing driver responsible for global mobile app launches; constructed new strategies to achieve revenue targets and retention goals, and identified product development opportunities
• Researched, developed, and executed iterative test plans to define product positioning and lifecycle marketing optimizations
• Oversaw outbound messaging in user acquisition, influencer, and celebrity campaigns

Palo Alto, CA, US

• Bridged past data with current performance to iterate, optimize, and refine product marketing strategy
• Analyzed products’ value propositions to enhance products’ positioning in consideration of products’ lifecycle
• App store optimization across all titles, including localized keywords optimization and curated screenshots using measurable performance against baseline of data

Solana Beach, California, US

• Strategist behind brand awareness, consumer growth, and lead generation campaigns on behalf of pharmaceutical, medical device, clinical research, and healthcare insurance clients
• Ensured advertising campaign budgets pace resourcefully and recommend media plan adjustments as necessary
• Established and managed social healthcare communities with curated editorial calendars

Solana Beach, California, US

Bachelor Of Science (Bs), Pharmacological Chemistry

Education record