Kelsey Lee Email & Phone Number

Irvine, California, Us

‣ Product Marketing lead on B2B launches and communications, strategizing go-to-market activations of industry-leading technology and tools to unlock business growth for national aesthetic providers‣ Manage 0 to 1 product launches; defining and delivering inbound research, pilot scope, sales training, and outbound marketing for general availability against revenue goals‣ Inaugurated Allē for Business presence at national trade shows, highlighting brand and product strategy across event coordination, paid media campaigns, booth design, and sponsorship opportunities

Menlo Park, Ca, Us

‣ Key stakeholder across Product, Engineering, Data Science, UX Research, Legal, Privacy, Policy, Design, and Comms to launch in-product channel to drive deeper in-app engagement on Facebook‣ Deployed decision framework and messaging to mitigate risk ahead of major product changes; identified cross-product opportunities with mutual benefit of driving product-market fit‣ Strategized and executed outbound marketing, distribution, and measurement plans for tentpole events, both virtual and in-person

Menlo Park, Ca, Us

‣ Launched new product releases and feature updates for Small Business Programs; oversaw global sales narrative and integration of business strategy across sales and marketing channels‣ Lead interdepartmental comms with Program Management, Product Marketing, Data Science, Regional Operations, and Engineering to define audience segmentation and business priorities‣ Managed performance-driven content optimization framework to drive product adoption and incremental revenue

Palo Alto, Ca, Us

‣ Product marketing driver responsible for global mobile app launches; constructed new strategies to achieve revenue targets and retention goals, and identified product development opportunities ‣ Researched, developed, and executed iterative test plans to define product positioning and lifecycle marketing optimizations ‣ Oversaw outbound messaging in user acquisition, influencer, and celebrity campaigns

Palo Alto, Ca, Us

‣ Bridged past data with current performance to iterate, optimize, and refine product marketing strategy‣ Analyzed products’ value propositions to enhance products’ positioning in consideration of products’ lifecycle‣ App store optimization across all titles, including localized keywords optimization and curated screenshots using measurable performance against baseline of data

Solana Beach, California, Us

‣ Strategist behind brand awareness, consumer growth, and lead generation campaigns on behalf of pharmaceutical, medical device, clinical research, and healthcare insurance clients‣ Ensured advertising campaign budgets pace resourcefully and recommend media plan adjustments as necessary‣ Established and managed social healthcare communities with curated editorial calendars

Solana Beach, California, Us

Bachelor Of Science (Bs), Pharmacological Chemistry

Education record