Kelsey O'Connor Email & Phone Number

New York, Ny, Us

New York, Ny, Us

+ Drive content design for off-card buy now, pay later product portfolio + Develop user-friendly messaging for Pay in 4 product while considering feasibility, business objectives, and accessibility concerns all within a highly regulated environment. As of Oct '24, Pay in 4 has reached 9M originations totaling $1B and has one of the highest CSAT scores of any Chase product (91+ NPS)+ Validate designs and uncover opportunities through qualitative and quantitative user testing, synthesizing results to produce data-driven recommendations + Lead content strategy for 0-1 product, managing stakeholder relationships as well as identifying and accentuating value propositions to align with product market fit and long-term business strategy

Basking Ridge, Nj, Us

+ Onboarded as the first UX Writer within Verizon Business Group (VBG)+ Audited existing content across Verizon's digital ecosystem and identified and implemented recommendations for improving user experience+ Partnered with designers, software engineers, researchers, legal experts, product owners, and other stakeholders to create clear, concise, and accessible content to drive revenue and build brand loyalty+ Marketed new and existing B2B products while carefully balancing business goals, brand standards, user needs, and technical feasibilityKey accomplishments: + Spearheaded an effort to develop a scalable strategy for messaging within the Verizon brand including in-page notifications, promotions, email, chatbot, modals, and more + Managed content redesign of a new single sign-on page fusing cross-portal sign-on experiences for business customers + Oversaw content changes in several critical e-commerce pages including the Verizon Business plans landing page

Inspired by Virginia Tech's Tech for Humanity initiative, Ideas Studio was designed to promote the creation of socially responsible and sustainable technology. The amount of research dollars spent nationally is skyrocketing with many companies outsourcing to universities and research institutions to inform early stages of the product development cycle, an often disorganized and drawn-out process.Ideas Studio offers a novel organizational structure for companies, researchers, universities, regulators, and other stakeholder groups to easily network with one another and collaborate on solutions for developing ethical systems, in addition to streamlining aspects of project management such as feedback and data-sharing. As technology continues to supersede humans in decision-making for industries such as healthcare, education, and finance, Ideas Studio is committed to supplying products with increased human input so as to protect deeply personal aspects of our lives including our privacy and emotional health.As a UX Writer for Ideas Studio my responsibilities included but were not limited to: + Strategically managing stakeholder input by communicating with the company's founder and CEO on goals for how brand voice and personality should be showcased within the company's digital interface + Analyzing pain points and recommending content solutions and strategies to optimize the user journey, in addition to wireframing and prototyping designs for responsive mobile and web experiences + Writing effective copy such as emails, feature articles, and white papers to recruit potential new users in addition to collaborating with the company's founder on a business plan to attract investors + Leading marketing efforts for a fast-paced, high-growth technology start-up

Blacksburg, Va, Us

+ Designed content for the College of Liberal Arts and Human Sciences’ website, enhancing user experience for an audience of 75k+ users per month+ Increased search results and web traffic by implementing relevant tags and keywords for over 500 faculty member pages in accordance to SEO best practices+ Managed a redesign of the University's content management system (CMS), with a focus on highlighting faculty achievements and areas of speciality + Conducted interviews, shot photographs, and composed news articles for the College's social media channels

Blacksburg, Va, Us

+ Analyzed and made content suggestions for technical documents such as graduate-level engineering and architecture theses + Met weekly with an English Language Learner (ELL) student, reviewing and delegating assignments to encourage improvement in written and verbal communication skills+ Employed strong editing and problem-solving expertise in guiding students to improve written works such as resumes, theses, literary analyses, personal statements, etc.

Boston, Ma, Us

+ Provided regular content appealing to the college female demographic, respecting deadlines and working alongside team members to expand readership

Blacksburg, Virginia, Us

+ Collaborated with team members to identify story ideas and authored biweekly articles for the Lifestyles section of Virginia Tech’s leading media source+ Conducted research and interviews to provide relevant news content to the Blacksburg community