Lead a global team of product and customer marketers for the SAP Emarsys Customer Engagement Platform

• Built bridges and manage cross-functional relationships that bring together SAP and Emarsys systems and processes post-acquisition• Lead a global Product Marketing team in generating demand for New and Existing Business across both the Emarsys and SAP sides of the business• Our team served as the functional experts in market trends and dynamics, buyer personas, customer success stories, the Emarsys product roadmap and overall product positioning.• Key stakeholders included: Product leadership, Sales leadership, GTM leadership and Corporate Marketing leadership• Supported all analyst relations activities, including vendor inquiries and briefings, regular participation in vendor analysis reports, and thought leadership projects and programs• Managed the content strategy for a global, hybrid marketing event that delivered 87 sessions across 76 brands, including thought leadership, customer stories, and product sessions and reached nearly 5K contacts

• Lead ABM teams for the Enterprise segment and Retail & Consumer Goods line of business• Built an ABM framework and strategy that scaled for 1:1 and 1:few strategic, multi-year account journeys• Contributed 42% to new business from marketing programs• Drove account growth by 25% YoY

• Lead product marketing and GTM strategies for an industry leading real-time interaction management solution• Partnered with marketing campaigns to deliver webinars, develop ebooks, and write email copy to generate $100M+ in pipeline; on track to deliver 239% YoY product growth• Developed and executed new pipeline maturation programs, including 1:many and 1:1 hands-on workshops for a targeted list of strategic accounts.• Participated in executive customer meetings to position the Salesforce platform and discussed solutions for their business • Onboarded and enabled new and existing BDRs and account executives on product and market positioning

• Lead the product launch and industry-focused GTM strategy for a cutting-edge distributed marketing solution• Built $10M+ marketing pipeline through demand generation programs including, content, webinars, and email marketing• Enabled 100+ account executives and solutions engineers through sales programs and on-demand content

• Lead and executed go-to-market strategies for the leading database monitoring application• Created and delivered customer success videos and case studies such as, Etsy, Shopify, DraftKings, and Dyn• Partnered with demand generation to flip the funnel from 20% marketing sourced to 70% marketing sourced in 4 quarters• Collaborated with customers and cross functional departments to identify market opportunities• Coordinated and delivered world-class sales enablement for new and existing reps such as, onsite training, sales playbook, competitive battle cards, buyer personas , etc.

• Lead product and partner marketing for the global leader in online proofing, used by 2,700+ brands and agencies• Planned and executed GTM strategy to connect and guide customer interactions throughout the customer journey• Created sales enablement deliverables that accelerate the selling process, such as buyer personas, buyer journey, customer success stories, data sheets, etc.• Worked with customers, sales team, product team, and partners to identify market opportunities• Managed product launches and cross-functional implementation • Researched and delivered market intelligence through sales insights, market research, and competitive analysis to sales, marketing, product management, and senior leadership• Drove $3M in sales pipeline through targeted demand generation programs • Managed and delivered product information and education to industry analysts

Drive commercialization and customer success for Active Audiences, a Salesforce Marketing Cloud application that gives marketers new ways to drive the customer journey with advertising. • Lead product marketing for the launch of an innovative and award-winning new product, Active Audiences.• Drove $5M in sales pipeline through demand-generation programs, sales enablement and an intense focus on sales process acceleration• Engaged directly with customers to demonstrate the value of Salesforce Marketing Cloud solutions; Adept at working with junior to executive-level marketers and technical personnel.• Recognized for exceptional relationship-development skills in a highly matrixed organization. Engage and build strong partnerships with a diverse and globally dispersed team of marketing, sales, and professional services team members.• Managed and executed the creation of more than 20 finished sales assets; Product data sheets, presentation templates, detailed sales tools and video assets.• Presented to 1000+ attendees to deliver new corporate messaging at Connections and Dreamforce

• Increased product adoption 93% through a revamped approach to onboarding new customers. • Created the onboarding program strategy, messaging and content and personally delivered more than 50 engagements to customers in 4 continents• Partnered with customers including Sears Canada, Vegas.com, Weddingstar and MainSource Bank to provide detailed recommendations for improving Facebook marketing performance

Catapult is a dynamic rotational program designed to provide recent college graduates the opportunity to rotate through three positions within ExactTarget. Catapult allows you to figure out exactly the right professional fit within ExactTarget, while gaining cross-functional experience at a dynamic and growing organization.Rotations:July-Oct: Relationship Marketing, Manager: Amy Condle (Indianapolis, IN Office) • Worked cross-functionally with Product, Services, Marketing, CIS, and Support departments to gather feedback, develop a strategy, and assist in the implementation to enhance relevant communications to ExactTarget clients in the welcome email series across global regions • Gathered and maintained recipient nominations for Power of ONE Awards for ExactTarget's annual user conference, Connections • Developed, coordinated, and maintained attendee experience mapping for 4,000 attendees at Connections • Coordinated and managed efforts of 100+ volunteers across all facets for ConnectionsOct-Dec: Marketing Consulting, Managers: Nate Romance and Chris Murray (Indianapolis, IN Office) • Assisted Marketing Consultants in providing consultation on one-to-one communication development, best practices, and optimization efforts for existing B2B and B2C clients • Maintained and updated templates using Adobe Creative Suite for collateral in order to meet branding standards Jan-Mar: Product Marketing, Social, Manager: Katie Van Domelen (Social Media Lab, San Francisco, CA Office) • Create marketing collateral, using Adobe Creative Suite, for sales and product teams based on competitive and customer analysis, resulting in a growth potential to sell social to 75%-80% of our top 200 current email client base • Research and produce in-depth analysis of 40 competitors and share insights with senior managers, in addition to, uploading and maintaining information on Social SharePoint site

Strategic DirectorProject PlanBook Manager• Created an integrated marketing communications plan for the American Advertising Federation (AAF) National Student Advertising Competition to determine client, budget, and campaign objective• Investigated the special problems involved in developing campaign concepts• Developed an advertising/marketing/media strategy • Managed of marketing programs• Presented to a panel of industry executives at the AAF District Conference in Michigan; achieved 3rd place of 12 schools in regionIn my leadership role as Strategic Director of the AAF National Student Advertising Competition for Marian University, my primary goal was to lead the team to a successful integrated marketing campaign. This included strategic planning, vision casting, ideation, content development, and presentation of the campaign. I conducted team meetings, generated creative and innovative ideas for the campaign, and encouraged teamwork. The first year of participation my title was Project PlanBook Manager. I worked with both our creative and strategic teams to develop a PlanBook that explained and displayed our proposal for the campaign. It was my job to be sure the PlanBook represented our creative ideas and strategic plan in a cohesive manor that could be communicated to our judges.

• Coordinated Celebration Site shuttle buses during the week's events• Managed and assisted 30 volunteers working on the shuttle buses and in the concert tent• Assisted in preparation of the Green Room to ensure proper hospitality for each band• Distributed event information to visitors of Broad Ripple during the week's events

• Managed daily marketing projects through project management tactics, such as a Kanban method, Pivotal Tracker software, and calendar updates• Developed and maintained content creation for the company blog, which increased blog content frequency from weekly posts to daily posts; maintained blog content, which resulted in 2,500 unique visitors to the website• Edited company website in WordPress CSM• Designed, contributed, and viewed Sharepoint activities in order to provide relevant information and increase internal communications to the entire company• Assisted in the coordination of sponsored events, thereby increasing ability of sales representatives to quickly generate 335 quality leads in a 90 day timeframe• Developed and implemented promotional processes for webinars, events, blogging, white papers, guides, and case study releases• Assisted in creation and implementation of employee training; created evaluation forms in Formstack to be used for HR training sessions• Increased Facebook feedback by 133% and views by 277%; increased Facebook EdgeRank score from 6 – 9

• Researched homebuyer needs by facilitating focus groups and personal interviews• Identified and recommended signage to clarify the Town of Speedway’s boundaries • Developed a marketing strategy to highlight Speedway’s strengths

• Developed, coordinated, and administrated monthly customer service webinars• Created communication samples for marketing purposes• Formulated service timelines and placemats to enhance value-added services• Organized and prepared Request for Proposals in order to generate new business

• Organized archives, files, product samples, and supply room for the entire Marketing department• Prepared products, brochures, and accessories for product launches and tradeshows• Formulated Microsoft Excel Spreadsheets for furniture classification purposes• Managed shipment of packages to sales representatives