Kelsey Pedersen Email & Phone Number

Bellevue, Wa, Us

Lead of the Marketing Analytics and Insights (MAI) team, which is now inclusive of digital marketing analytics expertise.

Bellevue, Wa, Us

- Re-focused team support model and prioritization due to capacity constraints, doubling down on key business areas, digital marketing priorities, self-service enablement, and digital analytics infrastructure support. - Data-driven marketing advocate and thought leader; established internal analytics user community with 150 participants, 7 meetings hosted with guest speakers in 2021, contributing to +73% YoY enablement page views- Analytics oversight for strategic projects: ChatBot launch, digital business impact metrics, digital lead flow analysis- 100% achievement of team budget forecast goals, supporting compliance and accuracy of organizational requirements

Bellevue, Wa, Us

- Built the Digital Marketing Analytics team, developing the vision, mission, and goals to support key global focus areas: web tracking, analytics and insights, and enablement for 30+ marketing websites and 140+ marketers. - Scaled team’s global analytics support through new tools and processes: Incident Response Management process, BRD/SDR documentation, JIRA tickets dashboard, 11 Adobe Analytics enablement tip sheets

Bellevue, Wa, Us

- Identified opportunities for expanded Marketing analyst support, prior to hiring and on-boarding three new marketing analysts to support Digital, Corporate, oCMO, and SMB International business areas- Improved traceability of campaign responses by 25% YoY, through data review, historical updates, and enablement- Sponsored development of the Marketing Global KPI Scorecard, inclusive of data sources, and metric definitions- Oversaw management of Sapphire, Fusion and Fusion Exchange data process and integrations

Bellevue, Wa, Us

- Provided the analysis and insights required for Corporate and Digital marketing teams to reach branding and lead gen goals- Managed global events web registration and on-site data integrations for Fusion, SAP Concur’s largest event - Developed Digital measurement framework based upon global KPIs, increasing visibility of ROI and overall marketing effectiveness by leveraging Adobe Analytics, Tableau, Salesforce.com, Marketo, and BrightFunnel- Created an Adobe Analytics training program, including on-demand video tutorials and quizzes, as well as processes for new user access requirements and account administration- Managed Adobe Analytics tool administration, maintaining global reporting definitions, and creating virtual report suites, classifications, and processing rules

New York, Ny, Us

- Strategic and solutions-oriented advisor for sales teams and client partners, ideating, vetting and approving Xbox One and Xbox 360 advertising proposals. Exceeded Q2 revenue goal by 46% across managed US, Canada, and Brazil accounts- Oversaw complex advertising initiatives for multi-million dollar upfront partners, including Branded Interactive Landing Experiences, Sweepstakes, Mini Games, Email Promotions, and Custom Sponsorships- Exceeded performance benchmarks via personalization approaches, such as audience targeting and custom content- Escalation point for campaign management questions and high-priority legal, privacy, and security concerns

Redmond, Washington, Us

- Lead the design, development, launch, and optimization of Xbox 360 and Xbox One advertising experiences, working directly with clients and internal teams on highly custom Interactive Landing Experiences, Sweepstakes, Mini Games, Custom Sponsorships, and Xbox-specific (Avatar, Theme, and Gamer Pic) downloadable content.- Start-to-end campaign management for the top-performing Xbox 360 sweepstakes to-date, garnering unprecedented entries and user engagement.- Built custom campaign reporting to showcase results and provide optimization recommendations - Expert in technical troubleshooting and quality assurance for tools and products

New York, Ny, Us

- Nike North America digital marketing manager, leading set-up consulting, launch, management, and reporting of multi-tactic (display, paid social, SEM, mobile, video, email sponsorships) digital advertising campaigns specific to Sportswear, Basketball, Football and Women’s. - Created custom campaign reporting (for KPIs, such as user acquisition) utilizing a variety of data sources - Collaborated directly with creative agencies, publishers, and technology vendors to execute campaign strategies- Drove innovation by working cross-functionally to create first-to-market, never-been-done-before media executions- Achieved proficiency in campaign management tools, including DoubleClick (Fundamentals Certified), Atlas, Social.com, Facebook Ads Manager, Facebook Power Editor, and Twitter Ads

New York, Ny, Us

- Account manager for leading technology and non-profit clients; building relationships with key client stakeholders, coordinating global product launches, overseeing social community management, developing weekly reporting and managing social media marketing campaigns. - Increased Microsoft client revenue by +33% YoY, supporting growth in the Microsoft Visio and Microsoft Project social communities- Developed weekly account reporting to track ongoing deliverables, major accomplishments, risks, key decisions, recommendations and upcoming marketing activities- Coordinated cross-functionally with internal teams, clients and media partners to plan and execute complex global product launches, such as HTC’s social announcements of HTC First, HTC One with Nexus User Experience, HTC One mini and HTC One max- Managed Facebook, Twitter, Google +, LinkedIn and other social editorial calendars- Analyzed social media content performance, gathered insights and provided recommendations to improve upon KPIs based upon activity and industry trends- Developed and managed a project timeline to adhere to Financial Industry Regulatory Authority (FINRA) rules when serving as Wells Fargo’s account manager for the Share Your Goals 2013 campaign

New York, Ny, Us

- Project manager for HTC and Technology Access Foundation clients, scoping new business, administering client meetings, developing weekly reporting and managing project timelines. - Managed the creation, review and approval processes for third party vendor contracts and new business Statements of Work (SOWs) - Performed ongoing tasks including the administration of regular agency/client meetings, management of project timelines, development and delivery of weekly status reports, coordination with third party vendors, review of editorial and campaign deliverables and support of community management escalation processes

Seattle, Washington, Us

- Search marketing manager of 150 local business clients, utilizing community management best practices to build social communities and deliver measurable results.- Coordinated with SEO and Paid Search specialists to provide clients with comprehensive, easy to understand reporting and actionable recommendations for achieving business goals- Researched and utilized current best practices for various location-based networks, including Google Place Pages, Bing Places and Facebook Pages- Lead a content management system evaluation and beta trial with select high-profile clients- Implemented Search Engine Optimization (SEO) for social networks, including keyword rich blog content, inbound link development, online video descriptions, and categorization and tagging of blog posts- Conducted a beta trial of a new Facebook contest and sweepstakes platform

Bellingham, Washington, Us

Managed the Student Marketing Association (SMA) website, Facebook, Twitter, and LinkedIn accounts to provide members and marketing professionals with an effective communication network.

Bellingham, Washington, Us

Organized regular meetings and planned academic workshops to help students develop online communication networks to aid with the academic, emotional, and socio-cultural challenges that often accompany the first year of college.

Managed the Klipsun Magazine website, publishing new magazine articles and exclusive digital content.Lead a quarterly class workshop on multimedia to encourage the development of videos and other online-only content.

Bellingham, Wa, Us

Coordinated with downtown businesses and internal teams to plan the Downtown Bellingham Partnership's Downtown Sounds concert series, Bite of Bellingham, and Art Walks.Managed the Downtown Bellingham Information Office, providing Bellingham visitors with local recommendations, directions and travel resources.

Chicago, Il, Us

Developed and facilitated the Outdoor Environmental Education (OEE) program curriculum to classes of up to 15 children. Lead campers on hiking trips, nature walks, wilderness survival training and outdoor cooking activities.