Kelsey Pedersen Email & Phone Number

Bellevue, WA, US

Lead of the Marketing Analytics and Insights (MAI) team, which is now inclusive of digital marketing analytics expertise.

Bellevue, WA, US

- Re-focused team support model and prioritization due to capacity constraints, doubling down on key business areas, digital marketing priorities, self-service enablement, and digital analytics infrastructure support. - Data-driven marketing advocate and thought leader; established internal analytics user community with 150 participants, 7 meetings hosted.

Bellevue, WA, US

- Built the Digital Marketing Analytics team, developing the vision, mission, and goals to support key global focus areas: web tracking, analytics and insights, and enablement for 30+ marketing websites and 140+ marketers. - Scaled team’s global analytics support through new tools and processes: Incident Response Management process, BRD/SDR documentation.

Bellevue, WA, US

- Identified opportunities for expanded Marketing analyst support, prior to hiring and on-boarding three new marketing analysts to support Digital, Corporate, oCMO, and SMB International business areas- Improved traceability of campaign responses by 25% YoY, through data review, historical updates, and enablement- Sponsored development of the Marketing.

Bellevue, WA, US

- Provided the analysis and insights required for Corporate and Digital marketing teams to reach branding and lead gen goals- Managed global events web registration and on-site data integrations for Fusion, SAP Concur’s largest event - Developed Digital measurement framework based upon global KPIs, increasing visibility of ROI and overall marketing.

New York, NY, US

- Strategic and solutions-oriented advisor for sales teams and client partners, ideating, vetting and approving Xbox One and Xbox 360 advertising proposals. Exceeded Q2 revenue goal by 46% across managed US, Canada, and Brazil accounts- Oversaw complex advertising initiatives for multi-million dollar upfront partners, including Branded Interactive Landing.

Redmond, Washington, US

- Lead the design, development, launch, and optimization of Xbox 360 and Xbox One advertising experiences, working directly with clients and internal teams on highly custom Interactive Landing Experiences, Sweepstakes, Mini Games, Custom Sponsorships, and Xbox-specific (Avatar, Theme, and Gamer Pic) downloadable content.- Start-to-end campaign management.

New York, NY, US

- Nike North America digital marketing manager, leading set-up consulting, launch, management, and reporting of multi-tactic (display, paid social, SEM, mobile, video, email sponsorships) digital advertising campaigns specific to Sportswear, Basketball, Football and Women’s. - Created custom campaign reporting (for KPIs, such as user acquisition) utilizing.

New York, NY, US

- Account manager for leading technology and non-profit clients; building relationships with key client stakeholders, coordinating global product launches, overseeing social community management, developing weekly reporting and managing social media marketing campaigns. - Increased Microsoft client revenue by +33% YoY, supporting growth in the Microsoft.

New York, NY, US

- Project manager for HTC and Technology Access Foundation clients, scoping new business, administering client meetings, developing weekly reporting and managing project timelines. - Managed the creation, review and approval processes for third party vendor contracts and new business Statements of Work (SOWs) - Performed ongoing tasks including the.

Seattle, Washington, US

- Search marketing manager of 150 local business clients, utilizing community management best practices to build social communities and deliver measurable results.- Coordinated with SEO and Paid Search specialists to provide clients with comprehensive, easy to understand reporting and actionable recommendations for achieving business goals- Researched and.

Bellingham, Washington, US

Managed the Student Marketing Association (SMA) website, Facebook, Twitter, and LinkedIn accounts to provide members and marketing professionals with an effective communication network.

Bellingham, Washington, US

Organized regular meetings and planned academic workshops to help students develop online communication networks to aid with the academic, emotional, and socio-cultural challenges that often accompany the first year of college.

Managed the Klipsun Magazine website, publishing new magazine articles and exclusive digital content.Lead a quarterly class workshop on multimedia to encourage the development of videos and other online-only content.

Bellingham, WA, US

Coordinated with downtown businesses and internal teams to plan the Downtown Bellingham Partnership's Downtown Sounds concert series, Bite of Bellingham, and Art Walks.Managed the Downtown Bellingham Information Office, providing Bellingham visitors with local recommendations, directions and travel resources.

Chicago, IL, US

Developed and facilitated the Outdoor Environmental Education (OEE) program curriculum to classes of up to 15 children. Lead campers on hiking trips, nature walks, wilderness survival training and outdoor cooking activities.