Kelsey Kitchen Was Email & Phone Number

United States

• Manage digital advertising campaigns for a multi-million dollar client• Lead influencer marketing campaigns • Analyze data for campaigns across Meta, TikTok, LinkedIn, CTV, audio, programmatic display & video• Assist in managing client relationships & internal team

Audience Design. Performance Paid Media. Dynamic Creative. Measurement and Analytics. Custom Technology. Consultative Services. Goodway Group is the full-service data-driven digital marketing solutions partner you can trust to drive measurable outcomes. Agility and speed are core to Goodway Group’s DNA: With over 90 years’ experience adapting and evolving, the Goodway team can help modern marketers successfully navigate digital transformation and disruptions. Powered by the brightest humans, purpose-built technology and an award-winning virtual work culture (#11 on Ad Age’s Best Place to Work 2022), Goodway delivers innovative, result-yielding digital marketing strategies to our clients across the nation in 40 states and counting and around the globe. Find Goodway Group online at goodwaygroup.com.

My husband & I (Rich & Kitch) are FORA travel advisors. We're a former Cabo San Lucas, Mexico bride & groom team, turned into destination wedding & travel advisors for luxury honeymoons, anniversary trips & beyond! Our preferred partners include Virtuoso, Four Seasons, Hyatt Prive, Belmond Bellini Club, IHG, Rosewood Elite & more. While our specialty is planning destination weddings & luxury honeymoons in Cabo San Lucas, Mexico, we can book any type of vacation at almost every hotel, resort & cruise line around the world.

Greater Cleveland

-Manage social media accounts including LinkedIn, Facebook, & Twitter and post on each platform twice a week-Write, SEO optimize, & publish blog posts on WordPress twice a month-Implemented & manage Mailchimp email marketing & write monthly email newsletters

Cleveland/Akron, Ohio Area

Contextual done right is Advanced Contextual. The cookieless, precise, scaled, nimble, safe, and proven solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences.These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.My role at Advanced Contextual is to support all Marketing & Sales Planning efforts, which include:• Oversee website design & maintenance • Create copy for blog posts & follow SEO guidelines when posting blogs, 3 times a week • Manage LinkedIn, Facebook, Instagram, & Twitter by writing post copy & scheduling posts in Hootsuite & Later• Graphic design images for social media posts & blogs using Adobe Illustrator & Canva • Analyze website data using Google Analytics to inform content creation strategies • Monitor website prospects & leads in Hubspot• Create specific landing pages for Google Ads campaigns • Adapt to market changes & industry needs by frequently updating messaging, one sheets, & proposal decks • Develop new case studies based on client’s managed service & data campaign performance • Curate custom proposal decks in response to client RFPs for our managed service & display offerings • Analyze data in our proprietary platform to come up with custom insights brands can implement into their campaigns

Cleveland/Akron, Ohio Area

As the Manager of Brand Solutions, I manage the Brand Strategy department & one full-time employee. We specialize in creating custom proposals that highlight how our technology can achieve brands' online advertising goals. Our proprietary platform uses machine learning to score content consumption data & creates custom audiences to target across the open web & social platforms. My team & I create ‘Content Target’ strategies in response to RFPs & work on all pre-sales materials for the company. RESPONSIBILITIES: • Support team of 7 reps by creating RFP response decks & case studies; generating 7-15 custom files each week• Analyze content within the Spectrum Platform to generate weekly insights for sales outreach & social media• Create images in Adobe Illustrator for posts shared on the company’s blog, LinkedIn, & Facebook pages• Delegate responsibilities between team members for each sales request • Build 3-6 Content Targets for each data campaign & share custom audiences with clients in Facebook • Manage media calculator to create profitable display plans by monitoring margin & deliverability by media tactic• Collaborate with VP of Account Management to improve internal processes in Salesforce • Update training materials & teach new employees how to use our platform ACHIEVEMENTS:• Created company website in 3 days, self-taught using Wix platform, & continuously update as needed• Worked with 3 other team members to build 200 Content Targets over 6 six weeks; resulted in custom audience segments for the company’s data store in LiveRamp Marketplace for clients to buy for data campaigns

Greater Chicago Area

Retained position & developed Brand Strategy role after company acquisition.RESPONSIBILITIES: • Created 7-15 customized proposal decks & media plans each week for open web, social, & data offerings for campaigns between $50k-$1MM • Built at least 3 Content Targets per proposal to create custom audience segments using our platform • Implemented pre-sales process with Account Management Director to ensure proposals are set up for success • Successfully & continuously trained employee on roles & adapting responsibilities • Led pre-sales process, working with sales & optimization teams to generate RFP responses• Analyzed advertisers’ briefs to develop custom Content Target strategies• Collaborated with ad ops to propose media & targeting tactics to achieve KPIs• Made 3 case studies/week for 10 weeks; resulted in sales reps receiving RFPs• Developed sales collateral for prospecting & unique client requests • Collaborated with graphic designer, SVP Marketing, & SVP Sales to create RFP deck • Displayed flexibility in sales process, making last minute revisions to close businessACHIEVEMENTS:• Promoted rapidly based on strong work ethic, team building, & leadership performance• Won Q2’15 MVP award for solely managing RFP responses for 12 sales reps• Won Q1’16 “Count On Me” team award for being reliable to turnaround RFPs• Achieved every RFP deadline since leading Brand Strategy • Improved RFP process by eliminating steps & adding teams for collaboration

Greater Chicago Area

Worked with Brand Strategy team of 3-5 members to complete RFP responses. • Completed 7-15 media plans & spec sheets/week offering open web media placements • Built 15-30 Content Targets/week in proprietary platform & found compelling insights to showcase on RFPs• Organized Brand Strategy documents to improve team efficiency• Created training materials for media plans & RFP decks • Coordinated internal RFP strategy calls with sales reps

Sydney, Australia

• Coordinated social media marketing and created weekly blog posts• Obtained 300 Facebook followers and 30 Instagram followers in 3 weeks• Conducted market research to launch personal wedding website into Asia• Delivered successful business plan presentation to company owners• Created social media advertisements 3x per week utilizing Photoshop• Improved company website through weekly maintenance• Designed merchandise displays in downtown Sydney store• Attended bridal registry event to expand marketing knowledge within industry

Bachelor'S Degree, Marketing And Operations Management, 3.57/4.00

Activities and Societies: Civic Leadership Development, Computers in Business Peer Tutor, Kelley Living Learning Center Ambassador.

High School Diploma, Honors Graduate

Activities and Societies: National Honors Society, Varsity Cheerleading• Graduated with Honors • Member of National Honors Society.