Kelsey Mckinny

Kelsey Mckinny Email and Phone Number

Vice President of Marketing and Operations | Empowering Collaboration at Downtown Works Co-Working Spaces | San Diego πŸŒ‡ @ Downtown Works
Kelsey Mckinny's Location
San Diego, California, United States, United States
Kelsey Mckinny's Contact Details

Kelsey Mckinny work email

Kelsey Mckinny personal email

n/a
About Kelsey Mckinny

Creative professional with 10+ years of experience in marketing and communications. Expertise including brand development, campaign management, and strategic planning. Proven track record of leading diverse teams and exceeding performance targets while fostering a positive culture in fast-paced environments. Adept at cultivating relationships with executive stakeholders and driving organizational growth.

Kelsey Mckinny's Current Company Details
Downtown Works

Downtown Works

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Vice President of Marketing and Operations | Empowering Collaboration at Downtown Works Co-Working Spaces | San Diego πŸŒ‡
Kelsey Mckinny Work Experience Details
  • Downtown Works
    Vp Of Marketing And Operations
    Downtown Works Jun 2023 - Present
    San Diego, California, Us
  • Verse.Io
    Director Of Creative & Content
    Verse.Io Jan 2022 - Jan 2023
    San Diego, Ca, Us
  • Mazloy
    Senior Producer
    Mazloy Mar 2021 - May 2022
    Providence, Rhode Island, Us
  • Verse.Io
    Senior Director Of Marketing
    Verse.Io Sep 2019 - Oct 2020
    San Diego, Ca, Us
    β€’ Directed marketing operations for a lead conversion agency, servicing 1000+ clients; oversaw $600K+ annual budgetβ€’ Expanded from an 8-person startup with 6-figure revenue to a 100+ person,multi-brand industry leader($10M+ annual revenue)β€’ Spearheaded full-cycle rebranding of the company; created and managed internal marketing campaigns to drive new businessβ€’ Managed a team of 5 (marketing manager, front-end developer, graphic designer, copywriter, and advertising associate)β€’ Provided analytical coaching and mentorship to team members in order to achieve personal and professional growthβ€’ Created and implemented marketing plans and strategies through direct collaboration with board members and the CEOβ€’ Secured $12M+ in venture capital investments by developing and presenting successful investor pitchesβ€’ Oversaw the creation of multiple websites with extensive involvement in planning, design, and ongoing optimizationβ€’ Implemented multiple paid and organic media campaigns across search, social, email, and affiliate partners
  • Verse.Io
    Director Of Marketing
    Verse.Io Sep 2015 - Sep 2019
    San Diego, Ca, Us
    β€’ Marketing technology oversight β€’ Corporate website β€’ Develop and evolve collateral materials β€’ Social media strategy and executionβ€’ Digital communications β€’ Managing independent contractors across editorial and creative collateralβ€’ Brand strategyβ€’ Email marketing: messaging, strategy, design, and automationβ€’ Establish strong editorial voice (work with thought leaders, advisory board)β€’ Content curationβ€’ Strategic direction for events, engagements and conferences
  • Goldencommunications
    Account Manager
    Goldencommunications Mar 2015 - Aug 2015
    Newport Beach, Ca, Us
    Main responsibilities include: β€’ Form and nurture new and existing client relationshipsβ€’ Outline projects and milestones for the clients I serveβ€’ Maintain excellent communication with the clients while managing their expectationsβ€’ Clearly articulate business requirements and lead the account strategy both to clients and to the internal teamβ€’ Work with my clients to identify target ROI and work with the internal team to make sure that we are achieving that ROIβ€’ Assist the business development team in landing new accounts, and also grow existing accounts in a "book of business"​‒ Understand and proactively recommend the latest technology and/or marketing trends (e.g. email marketing, marketing automation, etc.)β€’ Understand business objectives and creatively translate those into online activities – effectively "Monetize the internet" for our clientsβ€’ Work with clients to align their offline marketing activities with online effortsβ€’ Create marketing calendars to assist in achieving long-term goalsβ€’ Work effectively with internal (OR external resources) such as designers, developers, programmers, marketing analysts, customer service, and quality assurance specialists using our project management tool to help execute any and all online marketing and development effortsAdditional responsibilities include:β€’ Develop and execute internal Social Media strategy for GoldenComm (Google+, Facebook, LinkedIn, Instagram, Twitter, etc.)β€’ Email marketing strategy and execution using the latest best practice guidelinesβ€’ Marketing Automation strategy, set-up, and executionβ€’ Wireframe creationβ€’ Track time using our internal Project Management toolsβ€’ Write articles relevant to our industryβ€’ Develop proposals for new business and existing accounts
  • Goldencommunications
    Account Coordinator
    Goldencommunications Aug 2014 - Mar 2015
    Newport Beach, Ca, Us
    β€’ Developed and executed internal Social Media strategies yielding a 133% increase in followers and engagements. β€’ Analyzed and recommended new initiatives relating to paid search, SEO, UX design.β€’ Worked with Account Managers to outline strategic projects and milestones for our sustaining accounts.
  • Goldencommunications
    Client Services Manager
    Goldencommunications Sep 2013 - Aug 2014
    Newport Beach, Ca, Us
    β€’ Work directly with 400+ clients in a customer support roleβ€’ Manage Customer Support team and support the growth of fellow team membersβ€’ Set priorities, goals, and standards for Customer Support teamβ€’ Email Marketing strategy, design, build, and execution based on industry best practices.β€’ Social Media and content marketing executionβ€’ Create training materials for on-boarding of new and current employeesβ€’ Thought leadership through execution of knowledge center articles and tutorialsβ€’ Manage progress and volume of up to 30 client requests per day submitted through our support portal
  • Goldencommunications
    Client Services Representative
    Goldencommunications Jan 2012 - Sep 2013
    Newport Beach, Ca, Us
    β€’ Work directly with 400+ clients in a customer support roleβ€’ Work with designers, developers, programmers, marketing analysts, customer service, and Q/A using our Project Management tool to help execute any and all online marketing and development effortsβ€’ Form and nurture client relationships using my excellent written and oral communication skills β€’ Open, manage, execute, and close client requests submitted through the GoldenComm support portal (ZenDesk)
  • Goldencommunications
    Customer Service Intern
    Goldencommunications Sep 2011 - Dec 2011
    Newport Beach, Ca, Us
    β€’ Assist in helping the Customer Service team execute site updates and requests submitted by our existing client base (400+) to our custom online ticket handling platform
  • Baja Sharkeez Newport Beach
    Marketing Manager
    Baja Sharkeez Newport Beach Jan 2010 - Jun 2011
    I am in charge of marketing, promotions, and customer relations at Baja Sharkeez Newport Beach. It is my responsibility to promote, plan, and market all special events hosted by our location on a regular basis. It is my responsibility to stay current with marketing trends and to be innovative through keeping myself in the thick of things when involved in the night-life/service industry.
  • Daymon Worldwide
    Retail Sales Associate
    Daymon Worldwide Dec 2004 - Jun 2010
    Stamford, Ct, Us
    β€’ Follow through on corporate brand marketing initiatives.β€’ Push to bring new products to market. β€’ Build and maintain relationships with store personnel (incl. store directors and managers of operations at 29 Ralph’s stores in Orange County). β€’ Direct and indirect sales of corporate brand products.β€’ Protect corporate brand space and ensure sustainability.

Kelsey Mckinny Skills

Social Media Marketing Marketing Email Marketing Social Media Social Networking Management Online Marketing Marketing Strategy Event Management Customer Service Sales Online Advertising Marketing Communications Training Facebook Event Planning Microsoft Office Digital Marketing Microsoft Excel Retail Powerpoint Photoshop Seo Leadership Account Management Outlook Strategy Crm Google Analytics Google Adwords Google Docs Google Webmaster Tools Basecamp High Rise Jira Aspdotnetstorefront Magento Kentico Wordpress Vertical Response Sendgrid Act On Marketing Automation Smb Marketing Dreamweaver Mailchimp Strategic Planning

Kelsey Mckinny Education Details

  • California State Polytechnic University-Pomona
    California State Polytechnic University-Pomona
    Public Relations
  • Hunter College
    Hunter College
    Communication And Media Studies
  • Ruben S. Ayala Hs
    Ruben S. Ayala Hs
    High School Diploma

Frequently Asked Questions about Kelsey Mckinny

What company does Kelsey Mckinny work for?

Kelsey Mckinny works for Downtown Works

What is Kelsey Mckinny's role at the current company?

Kelsey Mckinny's current role is Vice President of Marketing and Operations | Empowering Collaboration at Downtown Works Co-Working Spaces | San Diego πŸŒ‡.

What is Kelsey Mckinny's email address?

Kelsey Mckinny's email address is ke****@****erse.io

What schools did Kelsey Mckinny attend?

Kelsey Mckinny attended California State Polytechnic University-Pomona, Hunter College, Ruben S. Ayala Hs.

What skills is Kelsey Mckinny known for?

Kelsey Mckinny has skills like Social Media Marketing, Marketing, Email Marketing, Social Media, Social Networking, Management, Online Marketing, Marketing Strategy, Event Management, Customer Service, Sales, Online Advertising.

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