Includes marketing, design, events and education.

· Manages digital and print marketing campaigns including website, email, social media, retail, catalogs, brochures, fliers, postcards, event and booth signage, product inserts, labels, and chip charts. · Development and management of marketing communications plans (B2C and B2B) to support promotions, including in-store materials, and digital campaigns.· Manages the creative design team task list to ensure target and marketing goals are being met. · Sits on the marketing, sales, design, retail, events and new product development teams.· Product, studio and event photography for print and digital needs.· Manages all marketing deliverables of product launches.· Monitors and optimizes social media content across all digital channels. Measures and reports on the performance of digital campaigns. · Outlines strategy to promote products to target markets with an aim of increasing sales volumes and maintaining a competitive edge over competitors· Communicates the value proposition of the products to the sales team, and develop the tools and materials that support the selling process of the products. Inclusive of consumer research and testing for product positioning· Develops creative and technical content. · Manages conceptualization, creation and execution of retail marketing for two locations and private label clients. · Ensures all marketing materials are produced accurately, timely and in a cost-efficient manner.· Responsible for increasing awareness and branding of Mayco.· Assigns duties, set targets and deadlines for marketing department, design team, and creative partners.Conducts interviews, training and reviews.· Assists in the development of convention and workshop programming, booths and educational materials.· Studies the organization's competitors so as to develop superior products and employ efficient marketing techniques to grow sales· Strategizes and collaborates with company President and stakeholders in developing strategic marketing plans

-Operates as the bridge between the marketing, sales, design, and retail teams.-Manages all creative resources including artists, designers, retail and other company personnel. -Social media manager for 11 platforms, which include four consumer markets, distributors and two retail locations. -Leads new product development from initial development to on-site execution, and marketing materials (online and print).-Sparked the success of email, social media, and Web marketing campaigns by producing, managing, analyzing, and refining campaigns across all digital media.

Promotes MKSK’s brand and identity by creating a consistent voice across all content outlets, including proposals, website, blog, print and online publications, and social media Works closely with colleagues to compose and update the firm's website with recent publicity, project updates, press releases, and cultural eventsEvaluates target market/contacts to generate national exposure and new project/client leads. Works to maintain relationships with new leads. Designs and sends company ecards to over 4,000 contactsWorks directly with Business Development Manager and Senior Principals to compose award submissions, RFP’s/RFQ’s, and stakeholder schedulesLeads marketing campaigns by integrating web analytics, landing page optimization, search engine optimization, ALT tags, email marketing, blogging, and social media outreachCollaborates with the Marketing Coordinator on developing marketing collateral for internal and external use, i.e., project cutsheets, publications, sponsorship opportunities, etc.Regularly monitors and reports insights, trends, tools, applications, and online conversations to improve effectiveness of web content

Lead Supervisor with direct responsibility for daily operations of a group of ten team membersCoach and develop team to provide specific feedback on results. Lead team towards exceeded goals Supervise all operations, including paperwork, cash register audits and security requirementsRecruit, interview, and train new hires

Assisted with writing the organization’s first annual report for distribution to donors and professional partnersDeveloped advertising and promotional materials to introduce and maintain new social media tacticsCopyediting to administrative reportsComposed creative descriptions for seasonal classes, for print and online use

Created social media strategies to heighten awareness of membership advantages and advancements Designed newsletters and flyers for distribution to 32 academic schools ranging from adolescent to adult audiencesCorresponded with partner non-profit organizations in the planning and development of reports