Kelsey Mcclelland

Kelsey Mcclelland Email and Phone Number

Project Manager at KC Visibility @ KC Visibility
Kelsey Mcclelland's Location
Kansas City Metropolitan Area, United States
Kelsey Mcclelland's Contact Details

Kelsey Mcclelland work email

Kelsey Mcclelland personal email

n/a

Kelsey Mcclelland phone numbers

About Kelsey Mcclelland

Experienced Digital Strategist with a demonstrated history of working in the marketing and advertising industry. Skilled in User Experience, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Content Marketing, Marketing Strategy, Website Strategy and Email Marketing. Software and Tool Experience: Google Analytics, Google Optimize, Google Search Console, HotJar, Lucky Orange, LucidChart, Jira, Trello, Confluence, Screaming Frog, Mailchimp, Content Management Systems (Wordpress and Drupal), Sketch, InVision

Kelsey Mcclelland's Current Company Details
KC Visibility

Kc Visibility

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Project Manager at KC Visibility
Kelsey Mcclelland Work Experience Details
  • Kc Visibility
    Director Of Operations
    Kc Visibility May 2023 - Present
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  • Kc Visibility
    Project Manager
    Kc Visibility Nov 2021 - Apr 2023
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  • Attane
    Delivery Manager
    Attane May 2021 - Oct 2021
    Kansas City Metropolitan Area
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  • Glynndevins
    Senior Digital Strategist
    Glynndevins Jul 2019 - May 2021
    Kansas City, Missouri Area
    •Lead discovery meetings with client stakeholders to establish website goals and strategies to guide new website development.•Create the information architecture, sitemaps and wireframes for client website projects. •Present website materials, strategies and performance to clients. •Collaborate with a variety of agency professionals and provide guidance on user experience needs throughout projects from start to finish. •Analyze website data via Google Analytics to provide recommendations for site improvements. •Manage and optimize local listings in Google My Business and Yext. •Perform keyword research for implementation in website copy, title tags, meta descriptions and header tags. •Propose and establish ongoing A/B tests for improvements to client websites. •Provide recommendations and collaborate with other subject matter experts to create yearly marketing plans to ensure the success of client programs. •Perform audits of prospective and current client websites from a user experience, performance and SEO perspective. •Present website recommendations and strategies to new business clients.
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  • Glynndevins
    Digital Strategist
    Glynndevins Feb 2019 - Jun 2019
    Kansas City, Missouri Area
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  • Glynndevins
    User Experience Manager
    Glynndevins May 2017 - Feb 2019
    Kansas City, Missouri Area
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  • Go Local Interactive
    Product Manager - Website Development
    Go Local Interactive Nov 2016 - Apr 2017
    Overland Park, Ks
    • Oversee the continual professional development of the web development team. • Collaborate with the new business team to better qualify web leads and sales. • Provide scope, pricing, and timelines for new prospects. • Track team expenses and revenue to ensure profitability of the team. • Continued project management for all web clients (30+)• Delegate and balance the web team workload to ensure client expectations are met. • Communicate with account management team to ensure the success of client programs.• Proactively offer solutions to increase success of client programs.
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  • Go Local Interactive
    Web Project Manager
    Go Local Interactive Nov 2015 - Oct 2016
    Overland Park, Kansas
    • Web project management and oversight of all web development clients (30+)• Collaborate with the account management team on completion of projects, prioritization of client requests, current client programs, and future program initiatives. • Interact with clients regularly via phone, email, and in person presentations.• Consolidate internal and external stakeholder feedback for delegation to the development team. • Organize the project workflow for the web developers and designers. • Increased efficiency of web development team through continual process improvements. • Continual monitoring of client site uptime via our dashboard and alert system; escalation of site outages to appropriate team members. • Creation of project scopes and pricing for new and current clients.• Tracking of team hours for regular invoicing.
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  • Go Local Interactive
    Content Marketing Specialist
    Go Local Interactive Feb 2015 - Nov 2015
    Overland Park, Kansas
    • Triage projects for the content team, and establish timelines and scope • Implement new processes for increased internal efficiency and client accountability • Utilize a variety of project management tools to ensure completion of projects• Audit historical delivery of content to ensure accordance with contracted work • Communicate with freelance writers for specific projects • Generate an average of 30 blog topics, edit an average of 40 blogs, and write an average of 20blogs monthly• Publish content to client sites through the use of different content management systems • Communicate and coordinate with internal stakeholders to align on content for clients
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  • Go Local Interactive
    Content Marketing Coordinator
    Go Local Interactive Aug 2014 - Feb 2015
    Overland Park, Kansas
    • Produce a range of content, including blog articles, product descriptions, location information and facility content for more than 20 clients• Generate 34 blog topics, edit an average of 30 blogs, and write an average of 4 blogs monthly • Optimize content utilizing SEO techniques, keyword implementation, link inclusion and image selection • Publish content to client sites through the use of different content management systems • Review client site content for grammar, linking opportunities, and keyword implementation
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  • Go Local Interactive
    Marketing Intern
    Go Local Interactive Apr 2014 - Aug 2014
    Overland Park, Kansas
    • Wrote and edited content for more than 20 clients monthly, implementing search engine optimization techniques and keyword phrases• Published content to client sites through the use of different content management systems • Researched businesses for new client opportunities • Quality control for a variety of marketing products and clients
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  • Mother Earth News Magazine
    Archive Optimizer
    Mother Earth News Magazine Jun 2013 - Jun 2014
    Topeka, Kansas Area
    -Edited online articles for content, formatting and search engine optimization utilizing the CMS -Communicated daily with supervisor regarding specific articles and image editing -Utilized time management skills while editing articles offsite -Compared online articles to corresponding print article to check for inconsistencies
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  • Mother Earth News Magazine
    Editorial Intern
    Mother Earth News Magazine Jan 2013 - Jun 2013
    Topeka, Kansas Area
    -Updated, edited and published written content to the online magazine utilizing the CMS -Edited online articles for search engine optimization -Entered survey results into database for editor use -Checked facts and edited articles for publication in the print magazine-Maintained the publication’s Pinterest account and the intern twitter account -Communicated with outside companies to acquire products for review projects
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Kelsey Mcclelland Skills

Content Marketing Blogging Editing Creative Writing Web Content Management Marketing Project Management Seo Social Media Marketing Wordpress Online Marketing Online Advertising Social Media Time Management Microsoft Excel Editorial Facebook Microsoft Office Search Engine Optimization Marketing Strategy Content Management Systems Google Analytics User Experience Email Marketing Local Search Optimization Digital Marketing Digital Strategy Content Strategy

Kelsey Mcclelland Education Details

Frequently Asked Questions about Kelsey Mcclelland

What company does Kelsey Mcclelland work for?

Kelsey Mcclelland works for Kc Visibility

What is Kelsey Mcclelland's role at the current company?

Kelsey Mcclelland's current role is Project Manager at KC Visibility.

What is Kelsey Mcclelland's email address?

Kelsey Mcclelland's email address is km****@****ins.com

What is Kelsey Mcclelland's direct phone number?

Kelsey Mcclelland's direct phone number is +130399*****

What schools did Kelsey Mcclelland attend?

Kelsey Mcclelland attended Kansas State University, Kansas City Kansas Community College.

What are some of Kelsey Mcclelland's interests?

Kelsey Mcclelland has interest in Civil Rights And Social Action, Children, Education, Human Rights.

What skills is Kelsey Mcclelland known for?

Kelsey Mcclelland has skills like Content Marketing, Blogging, Editing, Creative Writing, Web Content Management, Marketing, Project Management, Seo, Social Media Marketing, Wordpress, Online Marketing, Online Advertising.

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