Kelsey Mcclelland Email & Phone Number

Kansas City Metropolitan Area

Kansas City, Missouri Area

• Lead discovery meetings with client stakeholders to establish website goals and strategies to guide new website development.
• Create the information architecture, sitemaps and wireframes for client website projects.
• Present website materials, strategies and performance to clients.
• Collaborate with a variety of agency professionals and provide guidance on user experience needs throughout projects from start to finish.
• Analyze website data via Google Analytics to provide recommendations for site improvements.
• Manage and optimize local listings in Google My Business and Yext.

Kansas City, Missouri Area

Kansas City, Missouri Area

Overland Park, KS

• Oversee the continual professional development of the web development team.
• Collaborate with the new business team to better qualify web leads and sales.
• Provide scope, pricing, and timelines for new prospects.
• Track team expenses and revenue to ensure profitability of the team.
• Continued project management for all web clients (30+)
• Delegate and balance the web team workload to ensure client expectations are met.

Overland Park, Kansas

• Web project management and oversight of all web development clients (30+)
• Collaborate with the account management team on completion of projects, prioritization of client requests, current client programs, and future program initiatives.
• Interact with clients regularly via phone, email, and in person presentations.
• Consolidate internal and external stakeholder feedback for delegation to the development team.
• Organize the project workflow for the web developers and designers.
• Increased efficiency of web development team through continual process improvements.

Overland Park, Kansas

• Triage projects for the content team, and establish timelines and scope
• Implement new processes for increased internal efficiency and client accountability
• Utilize a variety of project management tools to ensure completion of projects
• Audit historical delivery of content to ensure accordance with contracted work
• Communicate with freelance writers for specific projects
• Generate an average of 30 blog topics, edit an average of 40 blogs, and write an average of 20blogs monthly

Overland Park, Kansas

• Produce a range of content, including blog articles, product descriptions, location information and facility content for more than 20 clients
• Generate 34 blog topics, edit an average of 30 blogs, and write an average of 4 blogs monthly
• Optimize content utilizing SEO techniques, keyword implementation, link inclusion and image selection
• Publish content to client sites through the use of different content management systems
• Review client site content for grammar, linking opportunities, and keyword implementation

Overland Park, Kansas

• Wrote and edited content for more than 20 clients monthly, implementing search engine optimization techniques and keyword phrases
• Published content to client sites through the use of different content management systems
• Researched businesses for new client opportunities
• Quality control for a variety of marketing products and clients

Topeka, Kansas Area

-Edited online articles for content, formatting and search engine optimization utilizing the CMS -Communicated daily with supervisor regarding specific articles and image editing -Utilized time management skills while editing articles offsite -Compared online articles to corresponding print article to check for inconsistencies

Topeka, Kansas Area

-Updated, edited and published written content to the online magazine utilizing the CMS -Edited online articles for search engine optimization -Entered survey results into database for editor use -Checked facts and edited articles for publication in the print magazine-Maintained the publication’s Pinterest account and the intern twitter account.

Bachelor Of Science In Journalism And Mass Communications, And Minor In Leadership Studies, 3.15

Activities and Societies: The Collegian Student Newspaper

Associate Of Applied Science, Business Administration And Management, General, 3.8

Activities and Societies: Phi Theta Kappa Honor Society