Kelsey Loke Email & Phone Number

Singapore

Marketing lead driving integrated marketing activities to grow awareness and generate leads for new Singapore residential developments.Current: Aurea, the new luxury residences of Golden MilePast: One Holland Village Residences (100% sold in September 2023).

Singapore

Business & Demand Strategy- Part of the company leadership team with a role as country department lead, responsible for growing demand, hitting monthly booking targets within a customer acquisition cost (CAC) target and accountable for quarterly department KPIs. - Increased customer base by 5x in line with room portfolio growth, growing revenue by 4.5x..

Singapore

• Lead brand, creative, marketing strategy and communications planning at APAC’s leading electric scooter sharing platform.
• Lead regional marketing activities across cities of operations which includes Singapore, Bangkok, Chiang Mai, Cyberjaya and Brisbane.
• Grow priority functions in-house, particularly communications, media planning, branding, creative, content, CRM, activations and partnerships.
• Work closely with PR agency to build and establish company’s credibility and… Show more Lead brand, creative, marketing strategy and communications planning at APAC’s leading electric scooter sharing platform.
• Work closely with PR agency to build and establish company’s credibility and trust.
• Accountable for quarterly marketing OKRs.

Singapore

• Portfolio of Brands: Citibank, Visa, Tiger, Heineken, Our Better World, Samsung (SEAO)
• Lead for Visa & Heineken, driving digital and integrated media strategy and planning
• Managed lead generation and digital campaigns for Citibank credit cards and wealth management categories
• Oversee full end-to-end campaign roadmap for all accounts
• Responsible for full account management on lead accounts
• Improve digital capabilities by initiating solutions and best practices across… Show more Portfolio of Brands: Citibank, Visa, Tiger, Heineken, Our Better World, Samsung (SEAO)

Singapore

• Portfolio of Brands: Citibank, Visa, Tiger, Heineken, Courts Online, Singapore University of Social Sciences, Our Better World, Medtronic, Rent Far East
• Independently managed a full suite of digital media solutions for my accounts, which includes campaign proposal, planning, execution, optimisation, analytics & insights, troubleshooting, reporting and account management.
• Implemented & managed successful paid performance campaigns such as Search, Display, Social and Video on… Show more Portfolio of Brands: Citibank, Visa, Tiger, Heineken, Courts Online, Singapore University of Social.
• Implemented & managed successful paid performance campaigns such as Search, Display, Social and Video on self-serve platforms, ie. Adwords, Facebook, Instagram
• Planned, managed and oversaw successful Programmatic campaigns with our in-house Programmatic team.
• Developed strong performance campaign strategies based on data analytics and insights, which enabled me to provided effective recommendations for acquisition-driven KPIs.

Kuala Lumpur, Malaysia

• Portfolio of Brands: Le Cordon Bleu Sunway, Expedia, Bank Rakyat, THONEH, Absolut, Mumm Champagne
• Accountable point of contact between clients and internal team, responsible for delivering excellent works to the 6 brands in my portfolio.
• Daily responsibilities include writing briefs, raising quotations, procuring most cost effective third parties, sharing ideas during pre-campaign, overseeing execution and handling all necessary processes til campaign.
• Daily responsibilities include writing briefs, raising quotations, procuring most cost effective third parties, sharing ideas during pre-campaign, overseeing execution and handling all necessary processes til campaign.
• In a team of 4, I lead research and strategy development for each new brief or project.
• Facilitated adoption of digital in GOVTKL by taking ownership of multiple digital roles, such as media planning, performance buys, social content and digital reports.

Selangor, Malaysia

• Portfolio of Brands: Cathay Pacific, Dutch Lady, City Chain, H&M, Johnsons & Johnsons, TM, U Mobile.
• Responsible for handling active campaign operations especially media optimisation under social media performance buys (eg. Facebook, Twitter) whereby total campaign budgets ranged from RM500 - RM200,000.
• Independently managed campaigns for portfolio of 7 brands from proposal stage, execution and post campaign reporting.
• Successfully achieved targeted KPIs of all managed… Show more Portfolio of Brands: Cathay Pacific, Dutch Lady, City Chain, H&M, Johnsons & Johnsons, TM, U Mobile.
• Successfully achieved targeted KPIs of all managed campaigns with best performance being a campaign that over delivered by 7.5x higher than set KPI.
• Developed critical thinking and analytical skills to translate data in to simpler terms.

Selangor, Malaysia

• Accounts handled - Telekom Malaysia & Taylor's Education Group
• Experienced as a hybrid media planner - both traditional and digital media.
• Handled end-to-end campaigns, from initial planning stage to implementation, and all the way through to post campaign analysis.
• Responsible for day-to-day operational work that involves communicating with multiple back-end parties as well as managing front-end client expectations
• Participated in compiling and evaluating data and… Show more Accounts handled - Telekom Malaysia & Taylor's Education Group
• Participated in compiling and evaluating data and research for competitor analysis, market trends and market insights.

Melbourne CBD, Australia

• Part-time employment whilst completing my tertiary education in Melbourne.
• Attend to customer orders, handle cash, take pre-orders for cakes, making drinks and managing front of house duties without supervision.
• Responsible for managing inventory and stocktake, organising orders and deliveries, managing weekly roster, managing recruitment, training of new staff, and overseeing front of house employees.
• Highly experienced in customer service and sales.
• Proficient in… Show more Part-time employment whilst completing my tertiary education in Melbourne.
• Proficient in working alone during peak hours of traffic flow.

Drafting up press releases, media interviews, media invitations and media sponsorship letters. Assisting with events by preparation of press kits, handing out press kits to media and socialising with media. Evaluating and analysing brand’s share of voice and PR value by the month and whole year (2012). Conducting research for potential marketing projects.

Melbourne, Australia

Part-time employment whilst completing my tertiary education in MelbourneAttending to customer orders, serving food and handling cash without supervision. Experienced in conducting customer service and communicating to customers. Skilled in working effectively and efficiently during peak hours of traffic flow

Bachelor Of Commerce (Bcom) & Bachelor Of Arts (Ba), Marketing & Behavioural Studies

English, Math Methods, Further Maths, Business Studies, International Studies, History, 94.2

Activities and Societies: Head of International Students and Girls boarding house, School badminton team.

Education record

Activities and Societies: Girl Guides, Music Club, School Choir Team, High jump champion for Year 9 (2006)