Senior Product Manager, Wave Money
Toronto, Ontario, Canada
Wave Money is a free business bank account, Visa business debit card and mobile app that provides fast access to funds and automatic bookkeeping. To learn more, visit: https://www.waveapps.com/moneyWave Money was released with limited availability in the United States in December 2019 and is currently in beta.In addition to contributing to stand-ups, partner/vendor analysis, ticketing, backlog grooming, sprint planning, design workshops, design reviews, QA testing and retrospectives directly related to agile software delivery, my key responsibilities throughout the product life cycle include(d):Stage 1: Problem/Solution Fit• Developing vision and articulating the business model hypothesis, leveraging frameworks like Ash Maurya's Lean Canvas• Defining the prototypical customer (the “early adopter”)• Gathering qualitative feedback through interviews, prototype testing and customer support ticket analysis• Determining minimum feature set required for the Minimum Viable Product (MVP)• Analyzing behavioural data to identify opportunities for small, fast iterations that improve task successStage 2: Product/Market Fit• Analyzing quantitative data to better understand users and how to optimize their user journey, leveraging frameworks like Dave McClure's Pirate Metrics (acquisition, activation, retention, referral, and revenue)• Designing and implementing a continuous customer interview practice as evangelized by Teresa Torres, with the intention of speaking to users weekly and deliberately connecting those conversations with immediate product decisions• Defining the target customerStage 3: Scale• Conducting growth experiments to refine best fit customer definition and accelerate conversion• Collaborating cross-functionally to streamline operational processes and refactor technology