Kelsey Rodricks personal email
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I'm a product leader with 14 years of experience building financial software and financial services related to payments processing, retail and commercial banking, retail and commercial credit, invoice factoring, commercial insurance and retail wealth management.I specialize in taking products from pre-launch through to problem/solution fit, to product/market fit and eventually to scale. I create and communicate a compelling vision of the future and foster alignment by inviting others in the organization to take part. I define business outcomes based on our shared vision.I identify and play to the organization’s strengths, weaknesses and unique competitive advantages and collaborate cross-functionally (e.g. with risk, compliance, finance, marketing, etc.) to develop innovative strategies that achieve the business outcomes.I facilitate high-level prioritization decisions by focusing on customer value, usability and feasibility -- in short, serving customers in ways that meet the needs of the business.I achieve high performance by developing high performance in others. I work in an empowered triad of product, design and engineering to co-create software in an environment in which every team member has a deep sense of responsibility to the team and ownership of the product.As a mixed race woman of colour, it's important to me to work together with other Black, Indigenous and women of colour to create spaces of solidarity and action. I'm a Mentor in Accelerate Her Future's Fellowship Circle and I'm also featured in the 1 Million Women in STEM campaign here: https://www.1mwis.com/profile/kelsey-rodricks
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Principal Product ManagerRainbow Dec 2022 - PresentLos Angeles, California, United StatesTemelpa (DBA Rainbow) is a small, stealth-mode fintech company using data & technology to deliver superior underwriting performance for small businesses. Our product is the first of its kind, and we've secured significant venture funding from bluechip backers Caffeinated Capital and 8VC. To learn more, visit: https://www.userainbow.com/ -
Board MemberGluu Inc. Sep 2022 - PresentToronto, Ontario, CanadaGluu connects you with skilled bench workers in your local area to restore and revitalize your jewelry, leather goods, and fine artifacts.To learn more, visit: https://www.gluuworldwide.com/ -
Board MemberInstitut M Jun 2023 - Nov 2023Los Angeles, California, United StatesInstitut M is embarking on a journey to shape a new narrative - one that places utmost importance on luxury responsibility towards the world and the people who contribute to forging a better future in fashion.To learn more, visit: https://www.institutm.world/
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Principal Product Manager, Financial ServicesHomebase Apr 2022 - Nov 2022Los Angeles, California, United StatesHomebase makes work easier for 100,000+ small businesses with everything they need to manage an hourly team: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance.To learn more, visit: https://joinhomebase.com -
Group Lead, Product ManagementWave Hq Oct 2021 - Mar 2022Toronto, Ontario, CanadaWave is all-in-one financial software built for micro businesses that gets faster, easier and more personalized every time it’s used.H&R Block acquired Wave in June 2019.To learn more, visit: https://www.waveapps.com/My responsibilities included:• Developing long-term product vision and strategy for all products including Money, Invoicing, Payments, Accounting and Payroll• 3 direct reports; Recruiting, hiring, onboarding and developing high performance in direct reports by helping them set goals, learn, solve their own problems and prepare for advancement• Continuing to act as the Product Manager of Wave Money -
Senior Product Manager, Wave MoneyWave Hq Sep 2019 - Sep 2021Toronto, Ontario, CanadaWave Money is a free business bank account, Visa business debit card and mobile app that provides fast access to funds and automatic bookkeeping. To learn more, visit: https://www.waveapps.com/moneyWave Money was released with limited availability in the United States in December 2019 and is currently in beta.In addition to contributing to stand-ups, partner/vendor analysis, ticketing, backlog grooming, sprint planning, design workshops, design reviews, QA testing and retrospectives directly related to agile software delivery, my key responsibilities throughout the product life cycle include(d):Stage 1: Problem/Solution Fit• Developing vision and articulating the business model hypothesis, leveraging frameworks like Ash Maurya's Lean Canvas• Defining the prototypical customer (the “early adopter”)• Gathering qualitative feedback through interviews, prototype testing and customer support ticket analysis• Determining minimum feature set required for the Minimum Viable Product (MVP)• Analyzing behavioural data to identify opportunities for small, fast iterations that improve task successStage 2: Product/Market Fit• Analyzing quantitative data to better understand users and how to optimize their user journey, leveraging frameworks like Dave McClure's Pirate Metrics (acquisition, activation, retention, referral, and revenue)• Designing and implementing a continuous customer interview practice as evangelized by Teresa Torres, with the intention of speaking to users weekly and deliberately connecting those conversations with immediate product decisions• Defining the target customerStage 3: Scale• Conducting growth experiments to refine best fit customer definition and accelerate conversion• Collaborating cross-functionally to streamline operational processes and refactor technology -
Product Manager, Wave AdvancesWave Hq Jun 2018 - Aug 2019Toronto, Ontario, CanadaWave Advances was a flexible business funding service offering invoice factoring to Wave users in the United States and installment loans to Wave users in Canada.Wave Advances was released with limited availability in the United States in December 2018 and with limited availability in Canada in August 2019. Post-acquisition, a strategic decision was made to deprecate Wave Advances in order to refocus resourcing on existing synergistic products like Wave Accounting and future ones like Wave Money.My key responsibilities mirrored those outlined for Wave Money (refer above). -
Product ManagerFinanceit Jan 2017 - May 2018Toronto, Ontario, CanadaFinanceit is a point-of-sale financing platform that helps businesses of any size close more sales by offering customers affordable monthly payment options for their next big home improvement, vehicle or retail purchase. Goldman Sachs became a majority shareholder of Financeit in December 2017. Wafra Capital Partners acquired Financeit in February 2022.To learn more, visit: https://www.financeit.io/I was the first Product Manager at Financeit and for the majority of my tenure, the only one.Among other initiatives, I launched a predictive credit model which increased Approval Rate +5.00% YoY and enabled the ability to define, develop and verify credit strategies with greater speed, flexibility and accuracy. -
Product AnalystFinanceit Sep 2015 - Dec 2016Toronto, Ontario, CanadaI led product discovery through market research, user research and usability studies, data analytics and third party vendor analysis for all new financial products (e.g. The Home Depot Project Loan; To learn more, visit: https://www.homedepot.ca/en/home/credit-services/project-loan.html). -
Manager, Growth StrategyScotiabank Aug 2014 - Aug 2015Toronto, Ontario, CanadaThe Bank of Nova Scotia, operating as Scotiabank, is a Canadian multinational banking and financial services company. One of Canada's Big Five banks, it is the third-largest Canadian bank by deposits and market capitalization. It serves more than 25 million customers around the world and offers a range of products and services including personal and commercial banking, wealth management, corporate and investment banking. In service of a Canadian bank org restructure, and to ensure resourcing met the requirements of the new strategy, I developed processes, workflows and playbooks to support national workforce planning, top talent attraction, improved role clarity and increased employee engagement. -
Manager, Data AnalyticsScotiabank Mar 2013 - Jul 2014Toronto, Ontario, CanadaTo facilitate a seamless CRM transition for account managers, I directed data migration for 1,600+ users from legacy systems to Salesforce.com. My responsibilities included defining business requirements, managing feature prioritization, conducting QA testing and acting as the primary business liaison with the software development team. -
Senior Analyst, Pricing & Analytics (Commercial Accelerate Program)Scotiabank Jul 2012 - Feb 2013Toronto, Ontario, CanadaTo facilitate cost-effective compliance with Basel III requirements, I conducted analytics to measure risk-adjusted portfolio profitability to enable cost transfer from central treasury to business line P&Ls. -
Analyst, Commercial Credit Underwriting (Commercial Accelerate Program)Scotiabank Oct 2011 - Jun 2012Toronto, Ontario, CanadaTo provide actionable recommendations for credit decisions, I led client meetings to better understand client needs and performed detailed risk analytics. -
Junior Analyst, Operations & Strategic InitiativesScotiamcleod May 2010 - Sep 2011Toronto, Ontario, Canada
Kelsey Rodricks Skills
Kelsey Rodricks Education Details
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Management And Organizational Studies, Specialization In Finance
Frequently Asked Questions about Kelsey Rodricks
What company does Kelsey Rodricks work for?
Kelsey Rodricks works for Rainbow
What is Kelsey Rodricks's role at the current company?
Kelsey Rodricks's current role is Principal Product Manager.
What is Kelsey Rodricks's email address?
Kelsey Rodricks's email address is ke****@****ail.com
What is Kelsey Rodricks's direct phone number?
Kelsey Rodricks's direct phone number is +141664*****
What schools did Kelsey Rodricks attend?
Kelsey Rodricks attended The University Of Western Ontario.
What skills is Kelsey Rodricks known for?
Kelsey Rodricks has skills like Strategy, Delivering Results, Customer Oriented, Teamwork, Analytical Skills, Finance, Credit, Risk Management, Communication.
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Kelsey Rodricks
Drama Teacher At Al Basma British School Abu DhabiAbu Dhabi Emirate, United Arab Emirates1diyafahinternationalschool.com
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