Kelsey Williams Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Currently leading the marketing strategy and execution for the Team Canada x lululemon brand campaign gearing up for the 2024 Paris Olympic & Paralympic Games! Go Canada Go! 🇨🇦

Vancouver, Bc, Ca

Responsible for leading the global brand & product integrated campaigns, PR, and brand partnership functions of FORM's Marketing team.Key Responsibilities:• Developed, planned, and executed FORM's rebrand in 2022, the largest feature launch to date - Guided Workouts, and the global brand partnership initiatives with the Professional Triathletes Organization, Super League Triathlon, and USA Triathlon.• Oversaw the marketing calendar and project-managed all brand marketing initiatives and large-scale campaigns; collaborated with all key internal and external stakeholders to ensure all key milestones were hit and on schedule.• Managed the relationship with FORM's PR agency to deliver global brand awareness in target media outlets. Together, FORM landed coverage in FORBES, Men's Health, Wired, New York Times, and more.• Oversaw the social media strategy driving +173% audience growth over 2 years.• Led the communications plan during the SaaS business model shift and contributed to all brand communication on FORM's website, press releases, support centre, email, and social media.• Travelled to international triathlon races to represent FORM to build relationships with FORM’s professional athlete roster and key target audience.

Vancouver, Bc, Ca

Abbotsford, British Columbia, Ca

Developed and implemented Run For Water's digital content strategy to storytell their development and empowerment work in Ethiopia. Consulting with Run For Water's Executive Director, I recommended new marketing campaigns, designed digital assets from concept to execution, and engaged with Run For Water's online community.Managed Run For Water and Calgary Run For Water's social channels, resulting in a 35% follower growth and a consistent 5% engagement rate. Run For Water was significantly impacted by COVID-19 due to the cancellation of their 3000 person running event fundraiser. The Alone Together Run campaign was born and after two months of hard work, over $200,000 was raised for clean water projects.Key responsibilities:• Lead project manager of the Alone Together Run • Partnered with a graphic designer to brand the campaign and create digital assets • Garnered 500,000 impressions, with media coverage in Daily Hive, Abby News, Calgary Avenue Magazine, Fraser Valley Now, and Tourism Abbotsford.• Executed digital ads achieving a reach of 50,000 with a CPC of 11 cents.• Managed and executed social media content campaign strategy

Vancouver, British Columbia, Ca

Led and executed the digital content strategy with proven results driving online audience growth, engagement, acquisition, and conversations. Implemented integrated marketing tactics to strengthen online brand reputation and brand loyalty. Championed the national guest experience program by leading a cross functional team of 30 across 5 markets.Key responsibilities:• Integrated Cactus Club Cafe's brand voice when engaging with thousands of online Cactus fans.• Expanded employer brand social following by 300% in two years and supported expanding corporate brand social following by 185%• Led and trained a team of 30 store managers within the national guest experience program• Managed guest recovery online strategy and supported national guest issue management • Led the national Storyteller Employee Ambassador Program, a decentralization strategy to share local store stories to our national brand social feeds.• Built cross-functional relationships between Communications, Operations, IT departments.• Project managed two internal employee and community events: Vancouver Pride Parade and Cactus Charity Dodgeball Tournament.

Richmond, British Columbia, Ca

Assistant to Vice President, Operations. Managed North American guest relations program and supported the senior regional management team with operational initiatives. Project Manager of Keggers Kare - an employee engagement program connecting employees to local non-profit organizations supported by The Keg Spirit Foundation. 150+ employees across Vancouver participated in the program by volunteering their time at non-profit events such as Big Brothers, Adopt A School Breakfast program, Lower Mainland Christmas Bureau.

Richmond, British Columbia, Ca

Provided the highest quality of customer service to ensure all guests have a positive and memorable experience at The Keg. Ensured all guest issues are handled in a quick and professional manner. Acted as a team leader throughout the restaurant and assists any co-worker in time of need.

Vancouver, Bc, Ca

Communicated with premium clients throughout game nights to ensure guests have a positive game experience by providing the highest quality of customer service. Responded to client’s inquiries and incidents immediately in order to solve the problem at hand in a controlled manner. Utilized CRM software to improve service engagement with clients, as well to increase organization efficiency within the team

Mississauga, Ontario, Ca

Assisted clients with the growth and development of their relationships with key audiences through building positive brand recognition using face-to-face communication. Engaged the client’s target demographic by encouraging product trial and brand interaction

Bachelor Of Business Administration (Bba), Marketing

Exchange Student - Marketing