Kelsey Wilson Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• Primary media relations contact, responsible for managing media list, developing and maintaining relationships with journalists, interview coordination for CERI spokespersons, proactive media outreach, media coverage tracking, and placement of op-eds and other organic media coverage opportunities• Responsible for production and editing of marketing and communications materials including research overviews, presentations, articles, quarterly newsletter and Annual Report• Developed timely and engaging content for company social media accounts • Created on-brand social media graphics and other visual content using Canva• Event-specific marketing, coordination and logistics support• Sponsorship recruitment and liaison

Calgary, Alberta, Canada

• Managed strategic media relations programs, identifying and prioritizing media opportunities for clients in healthcare, technology, energy, agriculture and consumer industries • Developed materials including press releases, key messages, Q&A documents and pitch notes• Proactively pitched a variety of stories to targeted media, gaining client awareness and exposure• Demonstrated a critical understanding of the media landscape and how news may influence client programs, perceptions, positioning, etc.• Utilized Meltwater, Cision and MRP to track client media coverage and overall campaign success• Responsible for account management including day-to-day client liaison, developing project workbacks, overseeing budgets and deadlines, etc.• Participated in the new business process, including drafting proposals and developing budgets

Calgary, Canada Area

• Worked with media outlets and journalists to coordinate interviews and facilitate site visits• Provided media training to internal spokespeople, prepared them with key messages, FAQs, etc.• Developed and executed social media strategies across all social platforms, engaging with over 11k followers• Created meaningful, shareable content aimed at attracting and engaging followers • Developed content for newsletters, blog posts and other external communications• Supported the development and implementation of marketing campaigns for travelling exhibitions and other public programs• Managed the website and other digital communications• Forum monitoring and response management (TripAdvisor)• Researched advertising opportunities, yielding recommendations within any budgetary restrictions

Calgary, Alberta

• Proactive client story pitching, independently identifying opportunities for coverage• Drafted and distributed press releases and media advisories• Wrote articles, blog content and newsletters • Developed and executed social media programs for multiple clients simultaneously • Compiled and maintained monthly client reports applying social media monitoring and website analytic tools, particularly Sprout Social and Twitter Analytics• Analyzed social data and metrics to support monthly client reporting together with recommendations for optimization• Developed and maintained targeted media lists • Organized and assisted with event logistics

Calgary, Alberta

Calgary, Alberta