Kelsey Weber Email & Phone Number

Marlborough, MA, US

Marlborough, MA, US

Marlborough, MA, US

• Collaborated with Marketing and Sales leadership to create custom integrated marketing campaigns for several division brands across various media channels (print, digital and social media) targeting both B2B and B2C.
• Led design and development of sales and marketing materials including collateral, web landing pages, sales tools, presentations, print and digital ads, training materials, and email campaigns for B2B and B2C audiences
• Responsible for all digital and social paid and organic strategy and activation for several division brands
• Partnered with web development team on website management and improvements, including content building, CMS updates and QC to ensure top customer experience for various websites
• Identified new opportunities & needs for innovation and renovation across marketing platforms
• Supported new product launches and ensure marketing meets brand standards

Minneapolis, Minnesota, US

• Managed and led the marketing and creative strategies for Target Corp. in-store marketing (Grocery and Apparel & Accessories) and RE/MAX Results accounts to create solutions that drive sales and increase brand awareness
• Led the marketing and media strategies and planning for RE/MAX Results in both digital and traditional channels to increase consumer and agent awareness in local markets
• Served as the point person in day-to-day communications with clients and outside vendors while leading internal teams
• Facilitated client requests through the appropriate internal departments while managing varying project timelines and deliverables and ensuring all work is on brand
• Negotiated SOW and monitors budgets throughout the projects to ensure financial profitability

Bloomington, Minnesota, US

• Led the media planning and execution of both print and digital B2C and B2MD media plans for Walgreens and ensured business and marketing objectives were being met and executed
• Led in the planning and testing of digital and print media in markets for Walgreens budget optimization and savings goals
• Owned the day-to-day communication for projects and client relationship for Walgreens
• Proven ability to build strong relationships (internal/external) that led to maintained business, additional business, program implementation, enhanced processes for increased efficiencies

• Media Planner on select General Mills brands: Chex Cereals, Chex Party Mix, One More Bowl (portfolio campaign), and Nature Valley
• Aligned business and marketing objectives to create strategic and efficient media plans to drive volume and return for select brands
• Responsible for both digital and traditional media planning and buying, as well as and pre and post reporting and campaign analysis

Minneapolis, Minnesota, US

• Planned and launched media campaigns (TV, online, radio, print, out-of-home) for a variety of Target accounts and Honeywell on a National and Local level
• Negotiated media rates to fit within budgetary constraints, while also providing ample added-value options for the client
• Performed competitive, statistical and demographic research that was analyzed and presented to clients to inform future campaigns