Kelsey Matson Email & Phone Number

Westmoreland, Nh, Us

Sunderland, Vt, Us

Los Angeles, Us

• Strategic Retention Marketing: Worked with my book of e-commerce clients to create unique, data-driven marketing plans focused on client retention, focusing on email & SMS for a diverse portfolio of 6-8 figure brands in various e-commerce verticals. • Leadership: Led a team of 3-5 account and project managers and provided feedback in bi-weekly 1-on-1's and quarterly reviews. I was in charge of improving their output/success and continued education. I guided, nurtured and built relationships with them to help them thrive in their positions and careers.• Workflow Optimization: Optimized existing workflows within my department with the goal of increasing efficiency.• Data Analysis and Performance Tracking: Tracking and analyzing campaign performance data on a weekly, monthly, and quarterly basis to inform strategic adjustments needed to the marketing plan and reporting back to the client. • Testing and Optimization: Running A/B tests with my clients and across the whole company to identify the most effective email elements (subject lines, content, design, etc.) and making necessary adjustments to improve performance.• Client Retention: Maintain a client churn rate of less than 5% per quarter.• Cross-Functional Collaboration: As department head, I am both a part of the leadership team as well as leading my team of 3-5 account managers. I work with the copywriting, design, and operations team to help increase inter-department collaboration and provide a high-quality, seamless experience for both employees and clients.

Los Angeles, Us

Los Angeles, Us

• Managed client relations and deliverables for as many as 5 clients at a time• Managed all marketing projects from start to finish• Created and implemented marketing strategy and produced all content and design for social media and email marketing• Gathered information, testimonials, and content from clients to create an engaging and personalized social media presence • Implemented Facebook advertising for clients as needed• Managed simultaneous marketing projects with varying deadlines• Designed and wrote copy for websites using SquareSpace• Cultivated + maintained client relationships• Developed + executed strategic content calendars for social media & email marketing• Consulted clients on other projects, including postcards, website creation and optimization, and social media advertising

• Built and maintained effective relationships with new and existing travelers, travel agents, and alumni travel managers.• Provided high-quality customer service by phone and email with the goal of 100% satisfaction• Helped resolve traveler issues efficiently and delegated to relevant parties when it was outside of my scope• Managed all end-to-end internal marketing including email marketing, social media, Google Ads, and website • Designed and wrote copy for a 6-page physical newsletter distributed triannually• Assisted with itinerary creation and worked with clients for private guided or FIT tours and discussed their needs, wish list, budget, and details and helped create their itineraries with this information• Assisted with analyzing past tour offerings and conducted surveys to anticipate future demand and assists with tour calendar planning and itinerary design

• Worked with the marketing director to produce and edit marketing collateral• Managed correspondence and client relations for alumni/ae tours• Assisted with customer service & sales calls• Managed lead generation and follow up with potential travelers • Dealt with PR issues and necessary correspondence with travelers

Stoneham, Massachusetts, Us

• Researched and vetted contacts and outlets • Performed extensive research for various clients• Conducted media outreach via email • Created media lists, vetted sources, and chose what contacts were appropriate on the media platform, Cision

• Updated and maintained social media presence on Pinterest, Facebook, and The Knot• Set up and worked events alongside the director of events• Assisted clients before and during the events to ensure that the event was going as planned• Sat in on sales and marketing meetings before, during, and after the events• Set up displays for the events

• Created a Valentine's Day fundraising campaign. Including creating a marketing plan for the fundraiser, making a media list to publicize the event, creating content for social media to publicize the event, and implementing and running the fundraiser• Created social media marketing plans, social media calendars, and wrote content for Facebook account • Data processed donations and donor information

Bachelor'S Degree, Marketing Communications

Marketing Communication