Kelsey Viera Email & Phone Number

- Build and maintain deep relationships with members (customers)- Direct annual membership renewals for YPONextGen (YNG+) program- Craft and manage all communications for YNG+- Collaborate across multiple departments (Events, Membership, Digital Services and Membership)

- Day-to-day management of Networks' social channels, as well as proprietary platform, the Exchange - Establish and maintain strong relationships with YPO and YNG+ members - Lead partnership between Digital, Marketing & Media Network and YNG+ - Develop content relevant to Networks' unique audience and drive awareness of Network events - Collaborate deeply with Marcom, Corporate Services and fellow YPO Management Team - Analyze a range of data and effectively communicate findings with audience where knowledge of data is rudimentary - Design graphics for various platforms and purposes

- Served as interim account director while direct manager was on three month maternity leave- Managed a team of moderators to ensure the client’s social channels were moderated on weekends and holidays- Navigated quarterly business reviews and annual contract renewals to maximize profit and FTE usage- Responsible for day-to-day management and communications with over 20 moderators around the globe- Responsible for finding efficiencies within the dynamic team- Streamlined training and on-boarding processes for new and existing team members- Mentored and led a team of senior regional community managers and community managers- Served as a social strategy subject matter expert for current clients and new business prospects

- Analyzed data to deliver strategic insights and provide content recommendations for an account’s community of over 160 million users- Prepared frequently asked questions and predicted conversations on regional and global content- Refined the internal process for syndicating information and approvals for digital campaigns- Responsible for prepping regional moderators for campaigns- Managed all reporting processes and client deliverables

- Created custom daily content for B2B and B2C accounts- Managed online presence for local, national and international brands- Developed social strategies focused on account's short and long-term goals - Oversaw graphics production for content and campaigns- Built training decks to educate clients on how to effectively leverage social media marketing

Salt Lake City, Utah

- Supported Verizon Wireless’ B2B Sales Enablement team to equip sales personnel with custom marketing support over a broad range of industries and horizontal themes- Simultaneously managed two nation-wide go-to-market product / service launches - Coordinated with cross-functional agency teams on high-visibility branding initiatives, collateral development and messaging development- Created and maintained estimates to project a consistent retainer burn and overall budget

- Responsible for community management, growth and engagement for local, national and international clients across multiple industries and platforms- Lead co-workers to further explore and define this position in the agency and the industry- Assisted in development and implementation of new agency training outlines to recruit, train and develop industry leaders