- Managed the overall production of a project from the sell-through to completion phase for experiential live events and pop-ups, mobile tours, and experiential marketing kits- Led fabrication, programming and coordination for on-time and on-budget delivery - Communicated timelines by creating a comprehensive work back schedule for both live events and experiential marketing kits- Managed internal budgets and cost negotiations with vendors - Identified permitting and licensing needs with locations and cities including health permits, Department of Building permits, fire/generator permits, and others relevant to the project- Hired, trained and managed brand ambassadors to uphold standards of the brand onsite - Hired tour managers and local staff - Sourced and procured promotional items that upheld to brand standards with timely arrival for projects- Created documentation and manuals for overall project communication - Built program estimates and change orders - Created vendor agreements and statements of work- Maintained detailed fabrication matrix

- Managed events and logistics for music themed charter cruises including Malt Shop Memories, Soul Train, Ultimate Disco, Flower Power, Country Music, ‘70s Rock & Romance Cruises, and Southern Rock Cruises- Managed operations for onboard events and programming, from the planning phase to execution onboard- Ran onboard logistics of events such as Q&As, autograph signings, artist fan clubs, wine tastings, onboard celebrations from setup to tear down- Managed guest and artist flow- Collected and transcribed logistics into detailed memo for the charter in regards to hotels, transportation, embark/terminal logistics, food & beverage, onboard ship operations/events, and disembarkation- Communicated details of memo with each cruise line and each onboard department to work through specific details for the week - Handled specific artist requests onboard based on ryders or event needs - Managed all artist merchandise for onboard sales, including pop up shops at each venue - Assisted in artist travel and answer questions/help acclimate them for their duration on cruise- Worked with vendors to source, produce, ship and receive branded promotional material that are distributed to guests onboard and used for promotional marketing

- Managed operations for onboard events, from the planning phase to execution, for music themed charter cruises including the Malt Shop Memories, Soul Train, Ultimate Disco, Flower Power, Country Music,‘70s Rock & Romance and Southern Rock Cruises- Implemented project management software to use on daily basis for internal departments for more efficient processes and communication- Implemented scheduling software for both artist schedules and a weekly view for guests

- Published content on the Ford Customer Service Division social media outlets, such as Facebook, Twitter, and YouTube. Brands include Ford Service, Quick Lane, Motorcraft, and Ford Parts.- Responsible for integrating the Ford Specialists campaign onto the Ford Motor Company social brand channels.- Managed content calendar and assets and collaborated with legal, product, client and agency partners to move the content through the approval process.- Collaborated with internal strategists, teams, and partners throughout the development and production of campaigns to implement on FCSD social channels.- Proactively engaged in conversation with followers and users on the social channels.

- Operated logistics of groups of up to 2,000 passengers on cruises around the world.- Managed reservations and travel accommodations for StarVista LIVE's music-themed cruises, including the Malt Shop Memories, Soul Train, and Flower Power cruises. - Directly communicated with cruise line representatives and travel operators to coordinate details pertaining to each group.- Built relationships with clients while serving as a consultant for specific travel needs.- Applied sales techniques and ensured accurate information was being communicated to clients.- Input individual reservations daily into company database.- Created Facebook page to enhance relationships with current and potential clients, while building a base for repeat business.- Achieved a visible Facebook presence and increased engagement among users.- Conferred with management and graphic design personnel to coordinate promotional material for online and print distribution.- Calculated per person trip costs based on individual travel needs.

- Co-managed corporate events, weddings, and group events ranging from 20 to 120 guests- Implemented the itineraries and instructions of BEO's- Prepared event site including registration, A/V set up, signage, and tear down- Completed check-in procedures for overnight Alumni House guests - Greeted all campus visitors and gave direction for on campus events

- Assisted in the coordination of weddings and corporate events in the Grand Rapids area - Analyzed trends in the event industry to generate content for social media use- Gained experience in event design, detail, and crisis management- Responsible for filing, data maintenance, office organization, and other administrative duties