Kelsey Horton Reed Email & Phone Number

Lombard, Illinois, United States

I work primarily with the Society of Women Engineers to manage their All Together blog and Diverse podcast, including coordinating with speakers and sponsors, editing and overseeing the blog, and using content strategy principles to drive views, revenue, and membership.I also work on content for David James Group itself, and I assist additional clients as needed on content & media strategy.

Austin, Texas, United States

After MELD Coworking permanently closed its doors, I stayed on with the same ownership team as the content & community manager for MELD's sister companies: Aventive Studio (a branding & design agency) and Aventive Academy (a coaching & education company).- Create social media content for Aventive Studio & Aventive Academy accounts, each with differing target audiences, including Instagram captions, Instagram carousels, Instagram reels and TikTok videos, LinkedIn copy, and Facebook posts. Helped grow the Aventive Academy IG account to 18,000+ followers in 3 years. Works closely with CEO and graphic designer to maintain our strategy, brand voice, and consistency.- Lead the website content strategy including managing our writing team and assigning articles to attract & engage our ideal clients. Manage multiple WordPress accounts including writing & uploading SEO-optimized blog posts and podcast descriptions. Oversee our guest blogging and backlink program including approving, editing, and SEO-optimizing each blog.- Write sales page copy, landing page copy, and overall website copy for our businesses and our branding clients, using the respective brand voices of each company and client.- Develop presentation scripts & Powerpoint slides for presentations at international Summits. Pitch our CEO for media opportunities like podcasts & YouTube interviews.- Edit and proofread educational curriculum, email marketing, website pages, downloadable freebies, and any written content as needed. Manage ConvertKit logistics such as email automations and sequences.- Provide customer service to our students & clients and reach out regularly to check in on their progress. Work closely with the CEO to coordinate communications & logistics for live and evergreen program launches.

- Manage email marketing, website copywriting, Squarespace design, SEO optimization, and basic graphic design for Ritual Chic Candles (2021-present)- Conducted private coaching sessions with artists, writers, and freelancers who were looking for support, accountability, and creative business strategy (2018-2022)- Provided texting & video coaching support to women through the Sanity & Self app on topics of confidence, self-esteem, accountability, and bringing their creative project ideas to life (2018-2021)- Wrote & recorded motivational audio content & meditations for the Sanity & Self app (over 20,000 listens) on the topics of gratitude, affirmations, creativity, and resilience (2018-2021)- Spoke at the Missouri Romance Writers of America chapter meeting in Belleville, Illinois on the topic of overcoming writer's block and embracing a creative life (2018)- Ghostwrote wedding ceremonies, maid of honor speeches, and podcast introductions on a freelance basis. Provided writing coaching sessions to first-time wedding officiants. (2019-2021)- Wrote & self-published the book "Robot Coconut Trees: Break Through Writer's Block, Unleash Your Creative Voice, and Become the Writer You Already Are." (2016)- Blogged on motivation & personal essay topics at kelseyhorton.com (2012-2020)

Austin, Texas Area

- Independently managed all in-person operations of MELD Coworking including onboarding members, planning workplace events, conducting tours, driving sales, building relationships with community partners, maintaining the brick-and-mortar space daily, and answering questions from members and the public. - Wrote SEO-optimized content marketing & communications pieces for MELD Coworking, Aventive Studio, and Aventive Academy in a fast-paced agency environment. These written materials have included 100+ blog posts, social media posts, email marketing pieces, website pages, guest blog posts, downloadable ebooks, and more.- Created a friendly and inclusive workspace culture as the face of MELD Coworking. Gave impeccable customer service to everyone who walked through our doors & resolved disputes fairly so that MELD felt like a "home away from home" and made a positive impact on our neighborhood.- Managed & engaged multiple virtual communities through the MELD Coworking Slack channel and the Aventive Academy social media communities (Facebook group + Instagram). Planned events, happy hours, and group outings to build relationships and retain members.

Austin, Texas Area

- Managed a collaborative network of Texas cities and create opportunities for cities to learn and share their energy efficiency projects with other cities. Conducted outreach to city staff across Texas while and maintaining relationships with existing partners.- Developed written case studies, presentations, and online content highlighting the innovative energy and water-savings projects taking place in Texas cities. Discovered local leaders who were spearheading unique projects, conducted interviews, published their stories as case studies on the SPEER website, and promoted their case studies to other city and school district officials across Texas.- Wrote the City Efficiency Toolkit, an extensive online resource to help local governments and school districts save money through effective energy efficiency measures.- Organized and facilitate 6 annual roundtable discussion-style workshops across Texas including recruiting speakers, securing locations, promoting the events, hitting our attendance goals, and facilitating discussion at every event.- Spoke at the Texas Energy Managers Conference.- Helped plan various organization-wide conferences and meetings of SPEER membership.

Austin, Tx

- Rewrote and reorganized the Energy Codes portion of the SPEER website to be more user-friendly, using a consistent brand voice.- Created fact sheets, webpage content, media content, and other energy code communications materials.- Represented SPEER at local and national conferences including the National Energy Codes Conference.- Researched and reported energy code adoption and compliance efforts in Texas & Oklahoma.- Provided support for local code compliance, including communicating with Code Officials & developing new code compliance strategies.- Developed & managed building industry training events, webinars, and stakeholder meetings.

Chicago, Il

- Coordinated MEEA's building energy code policy activities including improvement of compliance with local energy codes, development of recommended energy codes best practices, and coalition-building with stakeholders in Kentucky and Missouri.- Coordinated trainings, stakeholder meetings, and marketing efforts in Kentucky as part of a national US DOE-funded residential building practices baseline study.- Conducted research & data analysis related to energy code compliance in Kentucky and Missouri.- Helped plan various organization-wide conferences and meetings of MEEA membership.

Chicago, Il

- Led MEEA's efforts to integrate energy efficiency with the real estate industry including developing new partnerships, conducting outreach, and working with Illinois real estate partners to schedule green real estate trainings. Conducted digital marketing & outreach to promote our real estate trainings.- Developed & maintained relationships with diverse program stakeholders including utilities, implementers, state energy office, insulation & HVAC contractors, trainers, and real estate agents. - Represented MEEA and the Illinois Home Performance program by speaking at national conferences and webinars including the ACEEE National Conference on Energy Efficiency as a Resource Conference, National ACI Conference, and Better Buildings Residential Network Peer Exchange Call Series. Contributed to the 2015 "Capturing Energy Efficiency in Residential Real Estate Transactions" paper by the US Department of Energy.- Coordinated Illinois Home Performance with ENERGY STAR program including issuing certificates, developing & managing statewide contractor and real estate trainings, running social media accounts, and conducting outreach.- Consulted with Missouri stakeholders to create the framework for a statewide home energy certification program including developing presentations, hosting in-person meetings, and finding common ground among stakeholders with varied priorities and concerns.- Managed the Midwest Home Performance Collaborative network.

Chicago, Il

- Provided administrative support for the Illinois Home Performance with ENERGY STAR program including completing federal and state grant reporting, reviewing contractor jobs, and issuing certificates to homeowners who completed the program.- Managed a statewide training & education series for HVAC and insulation contractors across Illinois including writing & issuing RFPs, selecting trainers, approving course curriculum, scheduling courses, marketing the events, and collecting student feedback to influence future classes.- Coordinated the Midwest Home Performance Collaborative network, a call series that brought together Home Performance professionals from multiple states.- Conducted outreach to homeowners across Illinois by attending events and educating them about energy conservation measures. I spoke daily with homeowners and potential customers via the program's hotline that went straight to my desk phone, providing customer service and audience-appropriate education on home weatherization efforts.- Wrote blog posts and newsletter articles to increase leads and engage potential customers with our program. Maintained the Illinois Home Performance website & Twitter accounts.

*Identified and collaborated with key university stakeholders, businesses, & community groups to launch the market in 2011*Managed & scheduled a large corps of volunteers to meet the operational demands of the market*Investigated the policy requirements to implement the Illinois Food Nutrition Services electronic benefit systems at the market to increase food access to low-income customers*Managed operations during weekly market hours, including set-up, take-down, customer service, vendor relations, advertising, and coordination of parking demand

*Provided support when university departments had questions or needs related to the recycling program *Spoke frequently to student and community groups about waste reduction and recycling issues, including Resident Assistant trainings and freshmen orientations*Led an annual university-wide educational and publicity campaign during Recyclemania, a national recycling competition among colleges and universities.*Coordinated a large annual move-out donation drive, including volunteer scheduling

B.A., Environmental Studies, Peace Studies

Activities and Societies: Growers Guild Loyola (gardening & urban agriculture), Green Living Learning Community, Loyola Refugee Outreach.

English; Psychology, And Sociology/Anthropology

2005-2008 Participant in Lederman Scholars Program