Kelsey O'Neill Email & Phone Number

Austin, Tx, Us

Florham Park, New Jersey, Us

• Social Media Strategy: Responsible for managing all aspects of social media for the brand including drafting posts, working with a design team for social creatives, and working with marketing business partners on the execution of their requests.o Responsible for owning the social media strategy and making recommendations to the leadership team for improvement. • Event Strategy: Partner with marketing business partners, agency partners, and key thought leaders to orchestrate an event strategy for social media promotion.• Employee Advocacy: Key point of contact for training and management of the employee advocacy tool. Responsible for training executives on how to use the tool and how to better use social media to reach key stakeholders. • Agency Relations: Responsible for communication between brand and agency regarding social media strategy, posting, and reporting. • Reporting: Reporting social campaign results to key stakeholders.

Armonk, New York, Ny, Us

Executed a comprehensive social media strategy for IBM Industries, focusing on influencer programs, social orchestration, and account-based marketing.Piloted a community management and client engagement collaboration program between IBM Masterbrand and IBM Industries.Managed vendor resources and relationships with agencies supporting the IBM social ecosystem.

Yonkers, Ny, Us

Served as the main social media scheduler and community manager, enhancing engagement across Facebook and Twitter.Collaborated with the content and editorial team to craft compelling social media messages.Conducted sentiment analysis and reported metrics to stakeholders, providing strategic recommendations.

Yonkers, Ny, Us

Created engaging content for Facebook and Twitter in relations to relevant advocacy issues. Researched media mentions for Facebook posts. Coordinated with campaign leaders regarding requests for new content. Created reports using Facebook insights to determine the highest performing posts.

Austin, Texas, Us

Shared and created content for the company's and agent's social media platforms and timing posts.Created marketing contentAssisted marketing director with marketing tasks including content creation, photo and video editing, and various tasks related to marketing and public relations.