• Developed and executed an improved customer journey across multiple channels (from email and customer care to physical packaging) to drive Net Promoter Score and other KPIs• Oversaw all email campaigns to drive repeat donations, increased revenue and customer LTV• Created and delivered daily, monthly and quarterly reports to highlight performance trends and actionable recommendations to key stakeholders, including company leadership and external partners• Managed all project components, including email design and copy writing deadlines• Led all integrated marketing efforts for company’s fundraising pilot program

• Planned and implemented strategy for all promotional and lifecycle campaigns• Managed internal marketing team comprised of three full-time team members• Planned and executed a/b tests to optimize campaign effectiveness, using reporting and analytics toanalyze performance and track campaign KPIs• Partnered with cross-functional teams to drive successful campaign execution• Approved and edited email creative and copy based on past campaign performance metrics

• Managed an average of 60 weekly email campaigns from inception to deployment• Ran meetings that determined email concepts and creative direction• Managed due dates and oversaw email process timelines

• Created and executed email campaigns that drove revenue and growth across six brands• Coordinated design and copywriting tasks to see materials through from development toimplementation

Executed media outreach for clients including art.com, Kashi, ConocoPhillips Lubricants and MetromintDrafted pitches, media alerts and fact sheets to be distributed to national media outletsCreated social media content for client pages

Wrote editorial content for www.chargers.com and the Chargers' Game Day magazineScheduled interviews between the media and playersLed VIP tours during practicesAssigned credentials to media membersAttended daily staff meetings with the director of public relationsAssisted the media in the press box on game days