Founded Small&Friends, a content marketing agency specialised in content strategy and creation. Social media, product and brand campaigns, editorial content, e-retail assets... from the strategic recommendation to production, Small&Friends helps brands and agencies reach their content ambitions.- Management of a content factory project for an international cosmetics brand in order to offer video and photo content for the Asian, American and European markets. From a strategic… Show more Founded Small&Friends, a content marketing agency specialised in content strategy and creation. Social media, product and brand campaigns, editorial content, e-retail assets... from the strategic recommendation to production, Small&Friends helps brands and agencies reach their content ambitions.- Management of a content factory project for an international cosmetics brand in order to offer video and photo content for the Asian, American and European markets. From a strategic recommendation to the realization of more than 3k assets. - Creative direction on a makeup tutorial video project. Creation of B2B formats adapted to the training of field teams and B2C videos intended for social networks such as Instagram Reels and TikTok. Proposal of a concept based on the influence with participation of a KOL in the videos.- Customer management for artistic directors as well as for production companies. Analysis of customer needs, daily support during all production phases, and optimized delivery of content to anticipate the operational realities of the advertiser.Founded Small&Friends, a content marketing agency specialised in content strategy and creation. Social media, product and brand campaigns, editorial content, e-retail assets... from the strategic recommendation to production, Small&Friends helps brands and agencies reach their content ambitions. - Management of a content factory project for an international cosmetics brand in order to offer video and photo content for the Asian, American and European markets. From a strategic recommendation to the realization of more than 3k assets. - Proposal of a concept based on the influence with participation of a KOL in the videos. - Customer management for artistic directors as well as for production companies. Analysis of customer needs, daily support during all production phases, and optimized delivery of content to anticipate the operational realities of the advertiser. Show less

Election as chairperson on the board of the directors of family company. A small company with 14 employees located in the state of Washington, USA, Quantum Northwest manufactures scientific instrumentation used in biotechnology, medical, and biophysical research. - Management of a board of directors of 4 people, with bi-monthly meetings to monitor the operations, finances, and human resources of the company. Reporting to shareholders.- Change and crisis management following a… Show more Election as chairperson on the board of the directors of family company. A small company with 14 employees located in the state of Washington, USA, Quantum Northwest manufactures scientific instrumentation used in biotechnology, medical, and biophysical research. - Management of a board of directors of 4 people, with bi-monthly meetings to monitor the operations, finances, and human resources of the company. Reporting to shareholders.- Change and crisis management following a managerial transition. Financial stabilization of the company and distribution of dividends to shareholders. Responsible for recruiting and managing the new CEO.- Management of the company's marketing strategy. Launch of the first communication campaign for a new product on many touch-points: SEO, SEA, CRM, LinkedIn, and Research Gate. Show less

Mission within the brand to respond to a content production question. Objective: to meet a growing need for content creation for products specific to local markets. Analysis of market needs and proposal of a centralized plan at the international level for production.- Consolidation of country needs into a production plan. Recommendation of the number of photo and video shoots and creation of subsequent retro retroplanning. Establishment of a budget proposal to finance the… Show more Mission within the brand to respond to a content production question. Objective: to meet a growing need for content creation for products specific to local markets. Analysis of market needs and proposal of a centralized plan at the international level for production.- Consolidation of country needs into a production plan. Recommendation of the number of photo and video shoots and creation of subsequent retro retroplanning. Establishment of a budget proposal to finance the production.- Identification of the needs of the world markets in terms of content support for their catalog, both for mainstay products and for new products. Regular meetings with local teams.- Analysis and review of the needs of all countries in order to identify the most relevant types of content as well as areas for budget optimization. Show less

Responsible for the digital content of the Klorane brand during the redesign of its digital platform. Creation and implementation of a Digital Asset Manager (DAM). Development of a brand charter and an audio-visual production charter.- Design of a content strategy for the new website including the creation of 5,000 visual assets to feed the consumer experience and improve search engine referencing (SEO). Adaptation of these assets in a kit intended for international e-retailers.-… Show more Responsible for the digital content of the Klorane brand during the redesign of its digital platform. Creation and implementation of a Digital Asset Manager (DAM). Development of a brand charter and an audio-visual production charter.- Design of a content strategy for the new website including the creation of 5,000 visual assets to feed the consumer experience and improve search engine referencing (SEO). Adaptation of these assets in a kit intended for international e-retailers.- Proposal of a first international social media strategy for the brand. Optimization of production expenses with exploitable and re-exploitable content in various countries.- Merchandising manager for the Klorane brand. Development of shelving units, product launch kits, and a guidebook for pharmacies interested in creating a natural space within their point of sale. Show less

First digital position for the René Furterer brand within the international marketing teams. Management of the digital transition of the brand and the launch of an entire digital ecosystem. Support on brand corporate marketing topics such as hairdresser partnerships, Fashion Week sponsorships, and promotional items.-Development of the first responsive design website. Management of localization and deployment in 18 countries. Creation of semantic cocoons in several languages to position… Show more First digital position for the René Furterer brand within the international marketing teams. Management of the digital transition of the brand and the launch of an entire digital ecosystem. Support on brand corporate marketing topics such as hairdresser partnerships, Fashion Week sponsorships, and promotional items.-Development of the first responsive design website. Management of localization and deployment in 18 countries. Creation of semantic cocoons in several languages to position the brand on strategic keywords.- Design of an international social media strategy and launch of Facebook, Instagram, YouTube and Snapchat accounts. Facebook Business Manager management. Creation of content distribution solutions: first within the brand, then as a pilot on the creation of DAM and PIM for the Pierre FABRE group.- In close collaboration with the countries, creation of an e-retail kit to facilitate the expansion of e-business in international markets. Organization and distribution of texts and images to create brand corners, product pages, and semantic cocoons for international e-retailer partners. Show less

Bi-weekly beauty articles in English and illustrating with photographs for the XoVain beauty blog. - Knowledge of consumer codes and trends in the beauty industry.- Selection of article topics based on past topic performance and SEO trends in the beauty industry.- Written texts in English to catch the attention of Internet users and attract traffic on sponsored links.- Notions of photography.

Internship within the product development marketing teams at the head office in Paris. Lip/nail make-up sector.- Competitive studies and analyses: quantitative (NPD panels, Beauty Research) and qualitative (360° of product launches.- Participation in the strategy of the lip/nail make-up segment: ideation of new collections, maintenance of the catalog at the international level.- Benchmark trends in the beauty industry.

- Strategy development for brand expansion in emerging markets- Brand management of the challenges of the Chinese luxury cosmetics market

- Developed lab procedure for dye-sensitized solar cell kit for high school chemistry and physics classes- Demonstrated scientific literacy and graphic design ability by writing and illustrating lab manual- Created online videos on solar energy, presented to the National Science Foundation in grant award highlights