Kelsey Roberts Email & Phone Number

92866 Issy Les Moulineaux Cedex 9, Fr

ABM Strategy (6Sense):*Design and execute Account-Based Marketing (ABM) campaigns using 6sense technology to target high-value accounts.*Collaborate with sales and marketing teams to identify key accounts and create personalized content and messaging.Marketing Operations (Pardot and Salesforce):*Develop and implement processes to streamline marketing operations, ensuring efficiency and scalability.*Collaborate cross-functionally to align marketing operations with overall business objectives.SEO Strategy Development and Execution (Brightedge):*Develop and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic.*Conduct keyword research, on-page optimization, and technical SEO audits to enhance online visibility.*Monitor SEO performance and leverage analytics to make data-driven improvements.Compliance and Best Practices:*Stay current with industry trends, regulations, and best practices in marketing operations, SEO, and ABM.*Ensure compliance with data privacy and marketing regulations.

Fort Myer, Virginia, Us

Led a team of marketing project coordinators, supporting AAFMAA's Association Brand, Life Insurance, Mortgage Services, and Wealth Management. Responsible for facilitating coordination between AAFMAA stakeholders, including business leaders, multiple departments, marketing teams for wholly-owned subsidiaries, and external parties. *Provided leadership on cross-functional teams for the purpose of business growth *Utilize Asana and Trello to track projects, including tasks, due dates, overall timeline, scope, and workload for various teams. *Manage vendor relationships with advertising outlets, digital agencies, printing vendors, event organizers, and others as needed. *Oversee internal communication channels to facilitate collaboration among cross-functional teams.*Managed the strategic planning to launch new marketing automation functionality on HubSpot.

Frederick, Md, Us

In this role, I am responsible for planning and implementing marketing programs, both short and long range, targeted toward existing and new accreditation programs, maximizing membership recruitment and growth through the successful development and execution of strategic sales and marketing efforts, as well as through the development and maintenance of relationships with existing members, competitors and prospective members.Additional duties include:-Assists in the development and implementation of strategic marketing, sales and business plans.-Plans and implements advertising and promotion activities including print, online, electronic media, and direct mail.-Reviews and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.-Establishes and maintains relationships with industry influencers and key strategic partners.-Establishes and maintains a consistent branding image throughout all promotional materials, social media usage, training and accreditation services, and other events.-Represents A2LA at related association meetings, tradeshows and other events to promote A2LA accreditation, training, and membership services. -Coordinates all marketing and business development efforts between various departments. -Oversees and drives growth in the A2LA membership program.

Frederick, Md, Us

-Ensure compliance of marketing and sales initiatives with organizational mission, goals, vision and values.-Coordinate research, planning, development and implementation of all marketing strategies of the organization. -Assist in management, redesign and updates to the company website.-Coordinate and manage the compilation and submission of all requests for proposals including government requests.-Maintain company social media presence (Facebook, Twitter, LinkedIn).-Write, edit and distribute press releases.-Write, create, edit and distribute e-mail campaigns.-Research competitive services by identifying and evaluating service characteristics, market share, pricing and advertising.

Frederick, Md, Us

Frederick, Md, Us

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (B.A.), Business Management, Marketing

Education record