Kelsey Russell Email & Phone Number

United States

Coordinate multiple campaign timelines and execution of acquisition and registration direct mail program. Partner with client management to generate marketing materials for sales presentations and strategy meetings. Manage marketing priorities and resource assignments across multiple departments - information management, data science, and print production.

Dallas/Fort Worth Area

Responsible for managing clients' brands across CRM touchpoints. Primary focus on email marketing, digital, data, and direct response. Used Salesforce Journey Builder to create templates and deploy emails in reactivation series. Collaborated with media team to execute full-funnel strategy across email, outdoor and social channels.

Irving, Texas

Executed integrated direct marketing campaigns for a specialty retailer, specifically the 0-90 day customer life cycle. Create dynamically driven cross-sell campaigns for email, landing page, and direct mail. Lead campaign creative development with clients, project managers, and art directorsManaged promotional email and social campaigns supporting 2018.

Irving, TX

Responsible for ensuring all tactical aspects of assigned projects keep moving, including: support of creative development, creation and management of campaign tracking and reporting tools and quality assurance across multiple campaigns.

Dallas/Fort Worth Area

Wrote promotional ad copy and trafficked banners for a specialty retailer. Created keyword builds for upcoming product launch. Maintained monthly creative and weekly display reports, ran keyword SQRs and sitelink/ URL audits for campaign optimization.

Oklahoma City, Oklahoma Area

Crafted guerrilla marketing campaigns and social media initiatives for campus outreach programs. Supported agency’s relationship with clients as point of contact. Coordinated between agency groups such as creative and digital strategy to ensure project deadlines were met.

Managed customer enrollment process at a math learning center. Assisted office manager with employee payroll and office orders. Taught mathematics and study skills to children between kindergarten and 12 grade.