I oversee all aspects of the JEDCO brand. In my role, I drive all aspects of JEDCO's public relations and marketing initiatives, including marketing strategy, media relations, brand and campaign development, social media/digital media content, and event planning. I am also the host of the Jefferson Parish Pulse podcast powered by JEDCO.

Recognized as one of PR News' 2016 Rising PR Stars 30 & Under, I oversee all aspects of JEDCO’s public relations and marketing initiatives. Recent successes include a complete rebranding of JEDCO's collateral material and brand identity and the launch of the JEDCO Challenge, the organization's first-ever entrepreneur pitch competition. As a former video journalist, I think like a reporter and use that skill to better connect with the media in order to share JEDCO's story.

At NBC33/Fox44, I filmed, wrote, and edited multiple news stories daily for the company's various newscasts. I also created original content for the news websites and posted regularly to social media, building brand awareness and cultivating relationships with viewers. Additionally, I served as a fill-in anchor for the Fox44 evening newscast.

I produced digital media projects for up-and-coming news website using Soundslides/Final Cut Express/Audacity, wrote for daily sports blog, planned the weekly budget for the sports section of the site, and filmed video packages with multiple cameras, including the Sony V1U/FlipCam/Cybershot.

Conducted daily preliminary interviews :: Pitched consumer news stories to producer weekly :: Research 10-15 consumer-related issues daily :: Accompanied reporter on shoots :: Constructed detailed files on possible story contacts :: Participated in morning news meetings :: Wrote mock scripts weekly :: Investigated legitimacy of stories regularly

Professional experience :: Produced 9-12 weekly packages with CoolEdit/Adobe Audition :: Wrote copy stories for hourly newscast :: Conducted weekly interviews with Digital Audio Recorder :: Covered breaking news conferences/meetings/local events :: Connected with local business owners/politicians

Researched interviews for Urban Forestry/War series :: Observed weekly news meetings :: Selected preliminary soundbites for Urban Forestry series :: Operated teleprompter for weekly news show :: Wrote mock copy stories

Covered campus entertainment for monthly show :: Conducted on-air interviews :: Filmed stories using Sony V1U and VX2000

Assisted accounting department :: Conducted quality control on tapes