Kelsey S. Johnston Email & Phone Number

Owings Mills, Maryland, Us

Volunteer role with the Lincoln Group of DC. The Lincoln Group of the District of Columbia was organized in 1935. The founders were scholars and elected officials who shared a wish to meet regularly in the national capital to study and promote the governing philosophy and perpetuate the legacy of our 16th president. The mission continues today with virtual and in-person programs and events designed to promote the study of the life and leadership of Abraham Lincoln. Learn more at www.lincolnian.org

London, Gb

- Work with numerous clients - ranging from apparel companies, to defense contractors, non-profits and authors to craft strategic initiatives for their social media platforms- Collaborate with additional freelance copywriters and designers to fully manage social accounts on behalf of clients

Baltimore, Maryland, Us

- Content strategy lead on Webby-nominated Searchable Museum project for the Smithsonian National Museum of African American History and Culture - Manage, maintain, and enhance CMS experience on behalf of the museum - Manage workflows across curatorial, digitization and development teams on Searchable Museum project - Serves as content practice leader within Fearless, facilitating a monthly community of interest devoted to challenges and topics in diverse fields of content across the companySearchable Museum Awards: - 2022 Webby Nominee - Cultural Institutions Websites & Mobile Sites - 2022 CIO 100 Award Winner - The US CIO 100 awards, now in its 35th year, recognizes 100 organizations for their achievements in technology innovation. The award is an acknowledged mark of enterprise excellence.

London, Greater London, Gb

- Manages team of Content Strategists and Content Executives across global offices - Serves on leadership team of the UX team - Leads content strategy initiatives across the wider business - Assesses and pitches new business

London, Greater London, Gb

- Assess content opportunities to develop content and user experience strategies that meet client goals and deliver excellent user experience- Oversee content strategy development as well as creation and quality of content strategy deliverables, including: end-to-end content strategy frameworks, content audits, tagging and taxonomy structures, governance documentation, and content models- Collaborate with global team of UX designers, developers, visual designers, and writers to create content requirements and guidelines- Manages Content Executive positions in US office

Hunt Valley, Maryland, Us

-Manages content for the McCormick corporate website in ten languages using Sitecore CMS-Created and now executes social media strategy and cadence for corporate social accounts in conjunction with external agency partners-Writes and edits all web copy and content for the FlavorForward company blog-Collaborates with global teams across consumer, scientific, legal and manufacturing functions to develop content and ensure the corporate website’s relevance and accuracy-Helped manage full website redesign with internal and external partners to launch in September 2018

Glyndon, Md, Us

Hill Killer is an independent group of designers, athletes and motivators who collaborate to produce unique, high-quality gear and experiences. Learn more about our small business at www.hillkiller.com- Develops and implements content strategy based on sales goals, trending topics and community needs- Day-to-day management of social media channels, including: Facebook, Twitter and Instagram- Collaborates with influencers, community members and product owners to write for the company's blog- Copy edits written company communications including emails, social posts, web copy and other marketing collateral

Baltimore, Maryland, Us

-Day-to-day management of the Aquarium's social channels, including: Facebook, Twitter, Instagram, Google+, and Tumblr. -Managed social media coordinator -Developed blog content and manages web updates to the Aquarium's WATERblog-Proactively identified engagement opportunities with other institutions, influencers, and strategies to present to overall communications team-Composed original content for social channels, web, and blog platforms in adherence with AP style and in consultation with internal experts-Executed promoted post strategy across Facebook, Instagram, and Twitter platforms-Developed, and now compiles, monthly quantitative and quantitative reports to track overall social performance-Collaborated with digital strategy team in planning the implementation of new digital experiences such as AR/VR

Washington, Dc, Us

-Revised and redeveloped existing web content to improve user experience.-Provided support in applying taxonomy, metadata, and tags to content and object records.-Worked with experts to create new, engaging content for Air Space blog and web initiatives.-Assisted with the transfer of content into new digital products.-Assisted with the creation of a long-term editorial calendar for the website and various digital products.-Assisted in prototyping and evaluating concepts, including in-person evaluation with visitors.

Washington, D.C., Us

-Managed and developed content for social media platforms, including Twitter, Facebook, Instagram using Hootsuite. -Developed and executed onsite programming.-Served as a liaison to student organizations, faculty, and GW departments to encourage student participation at the museum. -Cultivated new audience for content related the museum’s Washingtoniana Collection. -Managed a social media and student engagement intern over the course of the Spring semester.

Washington, D.C., Us

-Wrote press releases, media advisories, briefings, talking points, and op-eds for 13 schools within GW. -Updated the media relations website using Drupal CMS platform.-Tracked media placements and aided in monthly analytics reporting. -Built media lists and conducted audience research using Vocus database.

Washington, Dc, Us

-Drafted social media content for Facebook and Twitter for theatre and educational initiatives.-Wrote and distributed press releases and media advisories. -Created and published original content for the Ford's Theatre blog using WordPress.

Washington, Dc, Us

-Led initiatives within the overall national media strategy for the announcement of the 11 Most Endangered Places list for 2015 - including pitching, media list construction using Cision database, and tracking of media placements. -Worked with team members from Public Affairs and Online Strategy to create local and national advocacy campaigns to help save threatened places and cultural resources, including historical museums.-Collaborated with historic sites and other team members to produce diverse media advisories, press releases, and other press materials.-Compiled media placements and the reach of said placements for metric reports on specific National Treasures, campaigns, and other initiatives of the National Trust.

Washington, Dc, Us

-Researched and produced original content for the Object Project exhibition to be used on social media, the exhibition website, and in tangible museum displays. -Created workflows for content production. These processes yielded over 30 artifact fact sheets with unique content on objects within the exhibition for web and tangible displays.

-Assisted in the daily function of the Summer Housing office through direct communication with conference and individual guests to contribute to over $13 million in revenue for the university. -Contracted and managed the summer stay of 20 conference groups, to include housing, dining, and event space reservations. -Managed a team of 12 -15 Summer Assistants on a daily basis to ensure the function and efficiency of the office.-Facilitated communication with other on and off departments to ensure the best residential experience for all guests.

Washington, Dc, Us

-Created visual and written content for multiple social media accounts, including Facebook and Twitter. -Initiated and managed an Instagram account for the Trust.-Researched and wrote historical content for educational purposes and land acquisition appeals to preserve Civil War battlefields.-Published original content to the Civil War Trust’s website utilizing Convio CMS platform.

Washington, D.C., Us

-Transitioned over 80 students per year from high school to a college setting through peer mediation and mentorship.-Collaborated as part of a larger House Staff team, consisting of up to 20 people, to organize and execute educational and/or social programming on a weekly and monthly basis. -Fostered communication and build a community atmosphere in the residence hall while also mediating disputes between roommates and floor mates.

Washington, Dc, Us

-Conducted research of 19th and 20th Century Newspapers using mircofilm and database technology for curatorial staff. -Assisted in document management and organization within the House Historian’s Office’s archive.-Assisted with the internal House History course offered to all House staff members and special events through the office.

-Answered constituent letters, emails, and voicemails while also compiling constituent information into databases. -Attended Senate briefings and hearings to compose detailed memos for the supervising legislative aide and legislative correspondent. -Researched for the development of policy and constituent letter drafting by utilizing congressional databases.

Philadelphia, Pa, Us

-Interacted and educated visitors of all ages and levels of historical proficiency within the multiple exhibitions. -Independently researched and wrote a tour of the feature exhibition based upon artifact collections and general goals of the museum.-Worked with various departments within the museum to establish and execute a joint vision for the feature exhibition.

Master'S Degree, Museum Studies - New Media And Digital Technology

Bachelor'S Degree, History