Kelsey Ray Email & Phone Number

St Paul, Mn, Us

Directing global marketing strategy and execution for 3M's Nexcare™ Bandages, Tapes & Dressings portfolio during disentanglement from Solventum to establish a stand-alone, profitable health care business. • Led the development of the 2025 Global Marketing Plan for the Nexcare™ Tapes and Dressings portfolio, a $157M global business.• Initiating consumer research to identify brand strength for Nexcare™ and 3M compared to competitors in key retail channels, informing strategic packaging decisions to differentiate from competition and maintain share.• Collaborating with cross-functional partners to identify and implement optimization opportunities for the Nexcare™ portfolio, driving improvements in lean value-stream efficiency and product performance. • Managing team of two direct reports

St Paul, Mn, Us

Leading $292M Command™ Brand global strips portfolio from line extensions to product lifecycle management including annual business planning to set growth targets for sales and gross margin goals.Key Accomplishments:• Helmed 6% annual growth for picture hanging strips portfolio in a tough economic climate• Drove sustainable packaging redesign rooted in consumer insights to improve shopability and shelf impact. Generated 30% unit cost and 15% time to market improvement through 30% portfolio reduction.• Accelerated eCommerce growth through SEO/SEM optimization. Conducted A/B tests to refine all content, resulting in a 10% increase in POS. • Facilitated commercialization of new product sub-category launch with distribution in key retail partners; delivering $10M in sales and improved portfolio GM% through profitable mix shift. • Analyzed hanging solutions market to understand global marketplace, new business opportunities, consumer behavior and direct competition. Continually refreshed market understanding through market segmentation, brand health and consumer insights studies.

St Paul, Mn, Us

Responsible for commercialization of new products rooted in consumer insights and exploration of new platforms to identify market opportunities within the global home improvement market.Key Accomplishments:• Led new portfolio launch through project infancy to launch into an untapped market adjacency for kids’ hearing that delivered $5M in YR 3• Created the go-to-market strategy for new electronic hearing protectors through collaboration with dedicated cross-functional team on a holistic launch plan including product format, positioning, pricing and media strategy. Presented updates to division leadership team every six months during formalized review process• Combined demand forecast analysis, cost estimates, CAPEX requirements and targeted MSRPs to deliver 15 bP of accretive GM (business average ~20%) for the power tool business. Reduced SKUs from 220 to 64 for COGS improvement• Identified 4 new platforms for exploration through leading a cross-functional, year-long insights process. Platforms are anticipated to be $50M+ market sizes that would be relevant for SBR expansion and generate profitable opportunities for the new product pipeline

St Paul, Mn, Us

Led $62M build & repair portfolio, coupling key account relationships and in-depth consumer understanding to launch new products and adapt brand positioning to increase distribution.Key Accomplishments:• Directed development and launch of three new products that grew incremental sales by $7M through increased key account adoption and product line extensions• Planned and executed consumer research studies to determine ideal positioning, messaging, value proposition and packaging on portfolio redesign and new product launches• Partnered with sales teams at key accounts for product line reviews providing materials and analysis to win shelf space from competition and ensure continued placement of 3M™ Build & Repair products

St Paul, Mn, Us

An internal, marketing development program for recent MBA graduates, Integrated Marketing Development (IMD) drives marketing-based projects across all of 3M’s business groups. The IMD team serves as internal marketing consultants, bringing marketing expertise and leadership to projects that include: market analysis, competitive assessment, brand building, channel recommendations, and new product commercialization.Notable Projects:-Portfolio Strategy: Assessed e-commerce opportunity for 3M West Europe Automotive Aftermarket Division. Utilized consumer and customer insights to identify product portfolio and channel opportunities for at-home users and auto body shop professionals. -Market Assessment/Insight: Explored ten categories for the Stationary and Office Supply Division New Platforms Team. Utilized IRI, Nielsen, NPD and secondary reports to identify key trends and make recommendations on whether or not to enter a market. Supplemented the data with competitive assessments, channel analysis and pricing information.

Washington, Dc, Us

Graduate Marketing Association, McDonough School of BusinessPresident of GALA (Gay and Lesbian Alliance), McDonough School of Business

Blackfriars, London, Gb

MBA Summer Internship - Brand ManagementNotable Projects:-Assessed a 10% growth opportunity for the $600 million Suave Hair brand, by determining a gap within the current portfolio product offerings pertaining to the African-American consumer through consumer insights analysis.

Westlake, Texas, Us

Managed stock plan accounts for a portfolio of fortune 500 companies, acting as a liaison between account managers and stockbrokers.Key Accomplishments:• Developed on-going relationships with an outside customer to gather information, leading to a test pilot of a restricted stock vesting process, reducing completion time from three-days to a half-day, and improved customer satisfaction by 100%.• Strengthened client relationship scores from a “0” rating to the highest possible rating of “9” over a year, by improving detailed processes involving affiliate transactions and maintaining close contact with representatives of this organization.• Recognized the need for a training process, and authored a reference guide for new hires. Increased the speed of training by 20% through an adaptive, inclusive manual.

Westlake, Texas, Us

Series 7 and 63 licensed stockbroker handling individual customer accounts and specializing in technical analysis.Key Accomplishments:• Designed action plan to stimulate improved team performance by incorporating cross-training and collaboration among brokers of different knowledge levels and subject matters. Team rank improved to the top 50% of teams.• Created a technical analysis subject matter expert role in order to educate other team members through analysis of stock trends and charting software that led to a 5%-10% increase in quality client interactions.• Presented weekly market summary to a team of 15 brokers and the team manager after compiling financial reports and synthesizing data to educate team members of potential action in the stock market that week.

Master Of Business Administration, Marketing

Bachelor Of Science, Finance

Granada, Spain, Study Abroad