Kelsey Ray Email and Phone Number
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Kelsey Ray personal email
High-performing brand and portfolio marketer, combining 4 years in the financial industry with 10 years of marketing experience. Creative and analytical thinker, with proven ability to direct teams on high visibility initiatives that require strong cross-functional and executive alignment. Drives demand via brand communications from brief to in-market execution. Proud to be recognized as a culture leader, building a high level of trust and collaboration among teams.Currently a Global Product Marketing Manager at 3M in Consumer Business Group in St. Paul, MN. Native to Colorado. Education: MBA from Georgetown UniversityBS in Finance from Colorado State School of Business
3M
View- Website:
- 3mcanada.ca
- Company phone:
- +852-2806-6111
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Global Product Marketing Manager - Nexcare(Tm) Brand3M Feb 2024 - PresentSt Paul, Mn, UsDirecting global marketing strategy and execution for 3M's Nexcare™ Bandages, Tapes & Dressings portfolio during disentanglement from Solventum to establish a stand-alone, profitable health care business. • Led the development of the 2025 Global Marketing Plan for the Nexcare™ Tapes and Dressings portfolio, a $157M global business.• Initiating consumer research to identify brand strength for Nexcare™ and 3M compared to competitors in key retail channels, informing strategic packaging decisions to differentiate from competition and maintain share.• Collaborating with cross-functional partners to identify and implement optimization opportunities for the Nexcare™ portfolio, driving improvements in lean value-stream efficiency and product performance. • Managing team of two direct reports
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Global Product Marketing Manager - Command™ Brand3M Apr 2021 - Jan 2024St Paul, Mn, UsLeading $292M Command™ Brand global strips portfolio from line extensions to product lifecycle management including annual business planning to set growth targets for sales and gross margin goals.Key Accomplishments:• Helmed 6% annual growth for picture hanging strips portfolio in a tough economic climate• Drove sustainable packaging redesign rooted in consumer insights to improve shopability and shelf impact. Generated 30% unit cost and 15% time to market improvement through 30% portfolio reduction.• Accelerated eCommerce growth through SEO/SEM optimization. Conducted A/B tests to refine all content, resulting in a 10% increase in POS. • Facilitated commercialization of new product sub-category launch with distribution in key retail partners; delivering $10M in sales and improved portfolio GM% through profitable mix shift. • Analyzed hanging solutions market to understand global marketplace, new business opportunities, consumer behavior and direct competition. Continually refreshed market understanding through market segmentation, brand health and consumer insights studies.
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Global Product Marketing Manager, New Products3M May 2017 - Mar 2021St Paul, Mn, UsResponsible for commercialization of new products rooted in consumer insights and exploration of new platforms to identify market opportunities within the global home improvement market.Key Accomplishments:• Led new portfolio launch through project infancy to launch into an untapped market adjacency for kids’ hearing that delivered $5M in YR 3• Created the go-to-market strategy for new electronic hearing protectors through collaboration with dedicated cross-functional team on a holistic launch plan including product format, positioning, pricing and media strategy. Presented updates to division leadership team every six months during formalized review process• Combined demand forecast analysis, cost estimates, CAPEX requirements and targeted MSRPs to deliver 15 bP of accretive GM (business average ~20%) for the power tool business. Reduced SKUs from 220 to 64 for COGS improvement• Identified 4 new platforms for exploration through leading a cross-functional, year-long insights process. Platforms are anticipated to be $50M+ market sizes that would be relevant for SBR expansion and generate profitable opportunities for the new product pipeline
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Marketing Supervisor3M May 2016 - May 2017St Paul, Mn, UsLed $62M build & repair portfolio, coupling key account relationships and in-depth consumer understanding to launch new products and adapt brand positioning to increase distribution.Key Accomplishments:• Directed development and launch of three new products that grew incremental sales by $7M through increased key account adoption and product line extensions• Planned and executed consumer research studies to determine ideal positioning, messaging, value proposition and packaging on portfolio redesign and new product launches• Partnered with sales teams at key accounts for product line reviews providing materials and analysis to win shelf space from competition and ensure continued placement of 3M™ Build & Repair products
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Internal Consultant, Strategy And Marketing3M Aug 2014 - Apr 2016St Paul, Mn, UsAn internal, marketing development program for recent MBA graduates, Integrated Marketing Development (IMD) drives marketing-based projects across all of 3M’s business groups. The IMD team serves as internal marketing consultants, bringing marketing expertise and leadership to projects that include: market analysis, competitive assessment, brand building, channel recommendations, and new product commercialization.Notable Projects:-Portfolio Strategy: Assessed e-commerce opportunity for 3M West Europe Automotive Aftermarket Division. Utilized consumer and customer insights to identify product portfolio and channel opportunities for at-home users and auto body shop professionals. -Market Assessment/Insight: Explored ten categories for the Stationary and Office Supply Division New Platforms Team. Utilized IRI, Nielsen, NPD and secondary reports to identify key trends and make recommendations on whether or not to enter a market. Supplemented the data with competitive assessments, channel analysis and pricing information.
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Full-Time Mba StudentGeorgetown University'S Mcdonough School Of Business Aug 2012 - May 2014Washington, Dc, UsGraduate Marketing Association, McDonough School of BusinessPresident of GALA (Gay and Lesbian Alliance), McDonough School of Business -
Associate Brand Manager InternUnilever Jun 2013 - Aug 2013Blackfriars, London, GbMBA Summer Internship - Brand ManagementNotable Projects:-Assessed a 10% growth opportunity for the $600 million Suave Hair brand, by determining a gap within the current portfolio product offerings pertaining to the African-American consumer through consumer insights analysis. -
Operations SpecialistCharles Schwab & Co., Inc Jun 2010 - Jul 2012Westlake, Texas, UsManaged stock plan accounts for a portfolio of fortune 500 companies, acting as a liaison between account managers and stockbrokers.Key Accomplishments:• Developed on-going relationships with an outside customer to gather information, leading to a test pilot of a restricted stock vesting process, reducing completion time from three-days to a half-day, and improved customer satisfaction by 100%.• Strengthened client relationship scores from a “0” rating to the highest possible rating of “9” over a year, by improving detailed processes involving affiliate transactions and maintaining close contact with representatives of this organization.• Recognized the need for a training process, and authored a reference guide for new hires. Increased the speed of training by 20% through an adaptive, inclusive manual. -
Registered RepresentativeCharles Schwab & Co., Inc Jul 2008 - Jun 2010Westlake, Texas, UsSeries 7 and 63 licensed stockbroker handling individual customer accounts and specializing in technical analysis.Key Accomplishments:• Designed action plan to stimulate improved team performance by incorporating cross-training and collaboration among brokers of different knowledge levels and subject matters. Team rank improved to the top 50% of teams.• Created a technical analysis subject matter expert role in order to educate other team members through analysis of stock trends and charting software that led to a 5%-10% increase in quality client interactions.• Presented weekly market summary to a team of 15 brokers and the team manager after compiling financial reports and synthesizing data to educate team members of potential action in the stock market that week.
Kelsey Ray Skills
Kelsey Ray Education Details
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Georgetown University, Mcdonough School Of BusinessMarketing -
Colorado State University, Rockwell School Of BusinessFinance
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Centro De Lenguas ModernasStudy Abroad
Frequently Asked Questions about Kelsey Ray
What company does Kelsey Ray work for?
Kelsey Ray works for 3m
What is Kelsey Ray's role at the current company?
Kelsey Ray's current role is Global Product Marketing Manager - Nexcare(TM) Brand at 3M.
What is Kelsey Ray's email address?
Kelsey Ray's email address is ks****@****mmm.com
What schools did Kelsey Ray attend?
Kelsey Ray attended Georgetown University, Mcdonough School Of Business, Colorado State University, Rockwell School Of Business, Centro De Lenguas Modernas.
What are some of Kelsey Ray's interests?
Kelsey Ray has interest in Consumer Product Goods, Innovation, Marketing, Snowboarding, Business Analysis, Brand Management, Animals And Travel, Craft Beer, Food, Cpg.
What skills is Kelsey Ray known for?
Kelsey Ray has skills like Teamwork, Communication Skills, Creativity, Analytical Skills, Brand Management, Consumer Products, Marketing Strategy, Marketing, Analysis, Business Analysis, Training, Investments.
Who are Kelsey Ray's colleagues?
Kelsey Ray's colleagues are Steven Hardy, Colin Barker, Brian Dadio, Megan Feil, Terry Bennett, Mark Peabody, Jan Kozlik.
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