Kelsey Webster Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Digital Product Design | UX Research | UX Design | UI Design At Telstra Health, we work to improve lives through digitally-enabled care for our community. Our purpose drives us as we strive to realise a connected and improved digital health experience for all.As a member of an 8-person scrum team, I deliver user experience solutions for Resident Manager, an aged care software solution that helps providers easily manage resident administration and Services Australia claiming. Achievements:• Collaborated with users, software partners and cross-functional teams to deliver flexible and validated solutions for independent living users, ensuring Resident Manager remained a leading choice for clients• Adapted to regular scope changes from Services Australia to deliver the AN-ACC care funding model, minimising data entry, streamlining administration and reducing turnaround time for funding • Contributed to the standardisation of UI components across multiple products, establishing consistency and improving usability, that resulted in significantly reduced prototyping time• Led cross-functional workshops to align product, engineering, and QA teams with design system principles, securing buy-in• Established detailed design system documentation that increased efficiency in implementationTools: Adobe Creative Suite · Azure DevOps · Confluence · Figma · Lucidchart · Mac · Microsoft 365 · Miro · Trello

Melbourne, Victoria, Australia

Web and Interaction Design | UX Design | UI Design | Team Leadership

Melbourne, Victoria, Australia

Visual Design | Web and Interaction Design | UI Design

Melbourne, Victoria, Australia

Visual Design | Web and Interaction Design | UI DesignThe Just Group is a leading Australasian fashion and apparel retailer, with seven well known brands comprising Just Jeans, Jacqui E, Jay Jays, Portmans, Peter Alexander, Dotti, and Smiggle. Achievements:• Worked with a cross-functional team to replace 20 standalone desktop and mobile sites with 10 mobile-first responsive sites, delivering a world class customer experience that contributed to a 61% increase in overall group conversion• Successfully launched New Zealand websites for Smiggle, Just Jeans, Portmans and Jacqui E delivering an 88.9% increase in New Zealand online sales across the group• Led a high-performing team of 16 designers through a period of uncertainty (Covid-19) that resulted in online sales growth, up 70% on the previous half• Delivered and presented website and eDM creative to marketing managers, group general managers and the CEO for record-making market events such as Black Friday, Click Frenzy and Vogue Online Shopping Night• Implemented innovative email marketing designs, influenced by user metrics, across 300+ Just Jeans eDMs, deployed to a database of 437K• Established and integrated accessible design system components into a bespoke development tool, ensuring consistency, scalability and reduced development time that enabled our team to adapt to the evolving needs of the organisation and still meet deadlines• Collaborated with key stakeholders to customise and roll-out a project and approval management software that streamlined processes• Developed consistent naming conventions and filing structures across multiple platforms delivering welcomed efficiencies Tools: Adobe Creative Suite · Crazy Egg · Facebook Marketing · Google Analytics · Google Sheets · IBM Lotus Notes · IBM Management Center · Kibo Commerce - Monetate · Miro · PC · Salesforce Marketing Cloud · Slack

Melbourne, Victoria, Australia

Graphic Design | Web and Interaction Design | UI DesignTools: Adobe Creative Suite · Facebook Marketing · Figma · Final Cut Pro · Google Analytics · Joomla · Mac · Microsoft Office · Squarespace · Wix · Wordpress · Xero

Mackay, Queensland, Australia

Visual Design | Web and Interaction Design | UI DesignRedhotblue are all about the big idea. We believe you can have creative with strategic, unique with effective and wow within a budget. Our talented international team will help guide your business in the right direction, reach your targets and take you on a journey.Achievements: • Collaborated with local government to design and launch a community website, successfully providing an online presence for 700 local businesses and enhancing community engagement• Facilitated client workshops to deeply understand user and business needs, translating insights into intuitive information architecture aligned with business objectives, that contributed to a seamless user experience• Collaborated closely with engineers, established detailed red-line documentation and conducted thorough visual QA, that improved efficiency by minimising costly rework, reducing testing iterations and accelerating delivery• Led end-to-end design of all web and UI projects, consistently delivering within time and budget constraints. This track record, coupled with post-launch training and ongoing client support, earned recognition for exceptional service and generated referrals that led to new project opportunitiesTools: Adobe Creative Suite · Campaign Monitor · Facebook Marketing · Final Cut Pro · Google Analytics · Mac · Mail Chimp · Microsoft Office · Web123 · Wordpress

Mackay, Queensland, Australia

Graphic Design | Web and Interaction DesignSnap Printing Mackay offer various services including digital printing, branding and promotional materials. Their professional quality leaves you with products you'll be proud to share with your clients. For online marketing they offer websites, email marketing and more. Achievements: • Leveraged design fundamentals to evoke desired emotions and guide user behaviour, crafting impactful user experiences that improved usability and strengthened customer loyalty• Proactively identified and resolved discrepancies between design mock-ups and final implementation, ensuring visual accuracy and functional integrity• Conducted desk research, experimented with different visual elements and layouts, and iterated based on client feedback to create more engaging and effective designs that met client goals• Collaborated with clients to transform their vision into visually compelling and functional designs, clearly communicating the rationale behind each design choice and ensuring alignment with their business objectivesTools: Adobe Creative Suite · Facebook Marketing · Fiery Command WorkStation · Mac · Microsoft Office · Movex · Wix · Wordpress

Mackay, Queensland, Australia

Graphic Design | Web and Interaction Design | UI DesignDP Advertising is a full service agency offering everything from logos to signage, media placement to websites. Achievements: • Guided two designers with creative direction and mentorship, fostering problem-solving, attention to detail, and iterative design, that contributed to record profits• Built strong client relationships by consistently delivering innovative creative solutions that balanced aesthetics and functionality, driving repeat business and long-term client loyalty• Spearheaded the complete website redesign for Australia’s second-largest sugar milling company, implementing SEO and accessibility best practices, which significantly reduced bounce rates and strengthened the company’s brand identity• Worked closely with suppliers to produce high-quality marketing collateral, leveraging strong communication skills and attention to detail to improve efficiency and consistently meet deadlinesTools: Adobe Creative Suite · Facebook Marketing · Microsoft Office · PC · Web123

Ringwood, Victoria, Australia

Graphic DesignJohn Batman Group collaborate, design, publish, print and deliver more than 150 tourist destination publications and service directory printing and publications each year to a vast array of clients, most of whom are accommodation properties throughout Australia, New Zealand and the South Pacific.Achievements: • Contributed to the publication of high-quality service directories for international hotels, including Holiday Inn, Crowne Plaza, Grand Mercure, and Hilton, which streamlined hotel operations, enhanced guest experiences, and ultimately boosted customer loyalty• Applied core design fundamentals such as typography, colour theory, and composition to create cohesive and visually engaging designs that met client requirements• Implemented a process that made instructions clearer and eliminated double handling, enhancing efficiency across the businessTools: Adobe Creative Suite · Fiery Command WorkStation · Mac · Microsoft Office · MYOB AccountRight Enterprise · QuarkXPress