Kelsey West Email & Phone Number

New York, United States

Brooklyn, New York, Us

- Collaborate cross-functionally with Customer Experience and Brand Marketing teams to create and optimize personalized automated lifecycle campaigns across email, SMS and push notifications to support customer acquisition, retention and re-engagement.- Manage end-to-end lifecycle campaign processes, including planning, briefing, creative production, and building campaigns in Sailthru and Attentive; collaborate with Engineering to update transactional-triggered communications with HTML; oversee deployment and report on key metrics for weekly, monthly, and quarterly performance.- Grow the SMS subscriber base from 30,000 to 110,00+ by creating and optimizing multi-channel, automated communication strategies (SMS, email, in-app messages, push notifications) to engage new customers and drive desired behaviors.- Play a key role in partnering with Product and Customer Experience teams to rethink and redesign the customer lifecycle journey, focusing on reducing early-term churn by 30% through targeted strategies, personalized touchpoints, and addressing key pain points during the onboarding process.

San Diego, Ca, Us

- Manage daily operation of the email and SMS marketing channels—marketing calendar, strategy, creative and content, build and deployment of campaigns, as well as A/B testing, measurement and reporting- Build and manage automated email and SMS marketing programs for clients and ensure end-to-end tracking and proper measurement- Maintain expertise in ESP and SMS platforms, such as Klaviyo and Attentive- Use data to continuously test, measure and optimize the email and SMS marketing programs and provide recommendations on the program performance- Collaborating with the client and internal creative teams to ensure brand guidelines are followed and proper marketing assets are utilized- Own client communication and relationship through project management initiatives involving weekly and monthly status calls, monthly reporting, ad hoc data pulls and campaign performance

San Diego, Ca, Us

Denver, Colorado, Us

- Actively A/B tested new segmentation strategies, incentives and creative while reporting out on campaign performance to maintain an average $2.52 spend per retained and reactivated user- Developed thoughtful triggered communications using email, push notifications, in-app messages and SMS to drive engagement and product adaptation throughout user lifecycle to maintain an average 70.5% MoM customer retention rate- Utilized research insights and behavioral data to conceptualize new customer journeys and nurture tracks- Owned SMS channel communications and programming with the goal of scaling to 300,000 subscribers at a 5% unsubscribe rate by the end of 2021- Built and executed high impact, high ROI customer lifecycle programs based on business trends and performance, working with Analytics partners to determine results and strategies for iterations- Collaborated cross-functionally with Product Marketing team to create triggered communications for new retailer integrations and product updates, working on largest integration in company history with Walmart

New York, Ny, Us

- Built and optimized successful marketing campaigns while managing advertising spend for clients on Amazon Advertising Platforms: Seller Central, Advertising Console (AMS), Vendor Central, and Amazon's display platform, DSP- Analyzed key metrics and implement data-driven strategy across marketing campaigns, inventory management, pricing, fulfillment strategy, product management, content management, and CRM- Developed first in industry advertising strategy for emerging marketplaces such as Walmart, Target, Instacart, etc.- Responsible for delivering weekly client-facing reports, analyses and recommendations

Baltimore, Maryland, Us

- Responsible for event execution and onsite operations for County Fair 5K, Del Mar Mud Run, Opening Day at Del Mar, NYE Beach Party and Opening Day at Petco - Managed event contracts, budget and venue logistics with external vendors- Collaborated cross-functionally with internal marketing, customer service, finance and sales teams to ensure event success- Organized on-site brand activation to gain exposure for key partners at sport leagues and events- Created organic social media posts for both VAVi and CLUBWAKA LA Instagram accounts- Assisted with financial operations for all departments and accountable for daily office tasks

Baltimore, Maryland, Us

- Acquired and renewed sponsorship's that account for 10% of total revenue by updating Sponsor Deck PowerPoint- Searched for relevant brands to reach out to for potential partnerships in Q4 - Composed Miller Lite Sponsorship End of Year Recap report through photo and data collection that showcases brand activation and integration

- Networked and connected with companies in the outdoor industry at Frontline Training Conference in West Yellowstone - Engaged with tourists and Bozeman community at Music on Main events and obtained 150 new email contacts - Maintained social media presence on multiple accounts - Built relationships with hotels and small businesses to acquire new customers and retain loyal ones and provide comp cards to staff, 75 of which were redeemed companies in Montana

- Answered phone calls and emails and displayed in-depth knowledge of all activities offered - Booked reservations over the phone and in-person - Acted to quickly and efficiently resolve customer queries and complaints - Collected and managed money from all trips and ran end of day reconciliation

- Analyzed traffic and time of day consumer insights using Facebook Analytics - Suggested content to increase social media engagement - Created a schedule for social media posts - Produced website content that reflected trending information - Constructed social media posts highlighting recent articles and featured events

Bachelor'S Degree, Marketing - Integrated Marketing Communications

Marketing

High School