Kelsey West Email & Phone Number

New York, United States

Brooklyn, New York, US

- Collaborate cross-functionally with Customer Experience and Brand Marketing teams to create and optimize personalized automated lifecycle campaigns across email, SMS and push notifications to support customer acquisition, retention and re-engagement.- Manage end-to-end lifecycle campaign processes, including planning, briefing, creative production, and.

San Diego, CA, US

- Manage daily operation of the email and SMS marketing channels—marketing calendar, strategy, creative and content, build and deployment of campaigns, as well as A/B testing, measurement and reporting- Build and manage automated email and SMS marketing programs for clients and ensure end-to-end tracking and proper measurement- Maintain expertise in ESP.

San Diego, CA, US

Denver, Colorado, US

- Actively A/B tested new segmentation strategies, incentives and creative while reporting out on campaign performance to maintain an average $2.52 spend per retained and reactivated user- Developed thoughtful triggered communications using email, push notifications, in-app messages and SMS to drive engagement and product adaptation throughout user.

New York, NY, US

- Built and optimized successful marketing campaigns while managing advertising spend for clients on Amazon Advertising Platforms: Seller Central, Advertising Console (AMS), Vendor Central, and Amazon's display platform, DSP- Analyzed key metrics and implement data-driven strategy across marketing campaigns, inventory management, pricing, fulfillment.

Baltimore, Maryland, US

- Responsible for event execution and onsite operations for County Fair 5K, Del Mar Mud Run, Opening Day at Del Mar, NYE Beach Party and Opening Day at Petco - Managed event contracts, budget and venue logistics with external vendors- Collaborated cross-functionally with internal marketing, customer service, finance and sales teams to ensure event success.

Baltimore, Maryland, US

- Acquired and renewed sponsorship's that account for 10% of total revenue by updating Sponsor Deck PowerPoint- Searched for relevant brands to reach out to for potential partnerships in Q4 - Composed Miller Lite Sponsorship End of Year Recap report through photo and data collection that showcases brand activation and integration

- Networked and connected with companies in the outdoor industry at Frontline Training Conference in West Yellowstone - Engaged with tourists and Bozeman community at Music on Main events and obtained 150 new email contacts - Maintained social media presence on multiple accounts - Built relationships with hotels and small businesses to acquire new.

- Answered phone calls and emails and displayed in-depth knowledge of all activities offered - Booked reservations over the phone and in-person - Acted to quickly and efficiently resolve customer queries and complaints - Collected and managed money from all trips and ran end of day reconciliation

- Analyzed traffic and time of day consumer insights using Facebook Analytics - Suggested content to increase social media engagement - Created a schedule for social media posts - Produced website content that reflected trending information - Constructed social media posts highlighting recent articles and featured events

Bachelor'S Degree, Marketing - Integrated Marketing Communications

Marketing

High School