• Delivered omni-channel Brand Strategy and clear brand architecture • Directed updated Virtual Merchandising strategy to enhance product education in key retailer ULTA • Developed A+ content for partner e-commerce (i.e. Ulta.com, Sephora.Ca and Amazon) • Increased success of Klaviyo e-mail campaigns, going from a 22.8% open rate to 50.25% open rate and all other KPIs marked as good or excellent vs. category competitors • Tripled Average ROAS on Paid Social (SEA & SMA) due to edits in strategic direction

• Led new launch a new Mascara launch with only 10-day notice; product remains #1 eye product within brand • Acted as Lead PD Manager for US Market, developing >25 new launches including shade/scent/formula benchmarks for future launches based on industry trends, gaps in portfolio and sales analysis • Led pricing optimization which led to a 44% increase in top selling category • Managed high-volume innovation – July 2020 launched 26 new skus in multiple categories leading to a top-performing month with $20MM in revenue• Provided recommendations for an in-house studio which would lead to over $250K in company savings annually

• Developed 360-degree activation plans, ideas generated excitement with top retailers (put on hold due to C19)• Improved productivity of declining Lip Category +10% due to optimization and New Launch Planning • Approved US Creative assets for Merchandising, E-Commerce, FSIs, etc.

• Developed and present Marketing strategy and execution of new millennial-targeted Global sub-brand, Artistry Studio to help drive revenue of ~$166MM makeup category; new brand contributing an additional $32MM • Developed Artistry Studio Brand Guide with brand strategy, background and creative guidelines • Led portfolio development and Panier for Face Category (2013-2015) and then led Color and Collection Categories from ideation through launch (each approx. 50% of business) • Involved in all elements of NPD process from Strategy through development and execution of 360 plans

• Managed strategic and execution aspects of the brand restage for the $250MM Personal care brand, Naturals as well as managed global Feminine Hygiene brand Simply Delicate • Managed aggressive innovation calendar (over 30 SKUs annually on the Naturals brand), balancing multiple projects at once and selling concepts into Global regions • Improved Naturals’ brand margin 10% (negotiated minimized COGS, sold in a slight retail price increase)• Post-corporate restructure, was requested by CMO to extend my end date two months to help manage the Hair Care Category transition based on superior performance

• Identified portfolio gap and launched new damage-care sub-brand “Full Repair”, an $18MM Global launch; C&U Test received highest quantitative results brand had seen in recent history • Executed Masterbrand restage reporting directly to the VP, contributing to the 11% lift YOY

a WPP, Consumer Promotions AgencyClients: Kraft Philadelphia Cream Cheese, AT&T Wireless (American Idol partnership), ConAgra Snack Foods, LG Home Appliances