Website Redesign: Led the migration from WooCommerce to Shopify, driving significant online sales growth through enhanced UX, optimized performance, and SEO. Integrated payments, QuickBooks, ShipStation, apps, and tracking pixels.Content Management: Manage all customer-facing site content, including homepage updates, landing pages, product listings, blogs, events, and policies. Propose and manage product details—titles, descriptions, SKUs, pricing, and variations—ensuring brand consistency. Collaborate with designer and production team for approvals and integrate updates across Shopify, QuickBooks, and Faire. Schedule launches in marketing plans, team calendars, and public-facing pages. Create promotional blogs, social media posts, and link hub updates.Taxonomy & Navigation Optimization: Build and refine category taxonomies and improve navigation using user behavior data to enhance product discoverability and shopping experiences.QA & Maintenance: Monitor and resolve site issues for seamless user experiences. Conduct quality checks and analyze performance metrics to inform improvements.Marketing & Advertising: Direct email marketing through Klaviyo, achieving average open rates over 45%. Manage Instagram and Facebook content and Ads to boost engagement.Copywriting, Content Creation & SEO: Author SEO-driven blogs, optimize copy for conversions, and create engaging social media content.Graphic Design: Design on-brand print and digital marketing materials. Edit and optimize product photography for web and marketing. Centralize assets and templates in hubs like Dropbox and serve as the primary contact for asset retrieval.Process Improvement: Implement tools and processes to streamline workflows, enhance collaboration, and automate data routing.Leadership & Project Management: Independently execute web and marketing initiatives aligned with business goals. Manage key projects like Shopify migration and QuickBooks-Shopify catalog rectification.

Social Media & Digital Strategy: Partnered with businesses and individuals to enhance brand visibility and engagement through tailored social media and digital marketing strategies.Brand Building & Audience Engagement: Developed and executed strategies to strengthen brand-customer relationships, increase audience engagement, and achieve marketing objectives across diverse platforms.

Customer Relationship Management: Managed customer data using InfusionSoft (now Keap), ensuring accurate targeting by setting up, testing, and scheduling segmented weekly newsletters.Team Collaboration & Communication — Enhanced team collaboration via Basecamp, coordinating remote discussions, file sharing, feedback, and project tracking for marketing initiatives.Website Maintenance & Updates: Updated and maintained WordPress websites, blogs, and content, improving user experience by fixing broken links, creating redirects, and optimizing site structure.Web Analytics & Performance Insights — Analyzed website traffic using Google Analytics, deriving actionable insights to improve performance and user engagement.

Project Management & Client Support: Managed complex web design, development, and support projects, coordinating client communications to ensure clear timelines, deliverables, and training resources for successful execution.CMS Training & Documentation: Delivered training on Drupal, WordPress, and AcademicsWeb platforms, producing comprehensive documentation to support user adoption and long-term website success.Website & Social Media Management: Maintained and updated company websites, blogs, and social media accounts, enhancing usability and performance through thoughtful content management and regular updates.Marketing Strategy & Campaign Execution: Crafted, segmented, tested, and scheduled marketing content, including video campaigns, to align with brand goals and generate interest. Produced website video audits analyzing speed, accessibility, and user experience, and created blogs, newsletters, and social updates to drive engagement and leads.Sales & Client Engagement: Implemented targeted sales strategies by identifying core prospects and crafting materials to address their needs. Leveraged website audits and analytics to tailor content and drive conversions.Marketing Materials & Client Education: Developed marketing materials to illustrate company processes, enhancing both client education and internal training. Produced resources that clarified project scope and streamlined collaboration.

Client Relationship Management: Cultivated and maintained strong client relationships through regular status calls, detailed reporting, and timely updates on program progress.Cross-Functional Collaboration: Acted as a key liaison between clients and internal creative, production, and data teams to ensure seamless execution of digital marketing campaigns.Email Campaign Quality Assurance & Reporting: Utilized Harmony software to test email campaigns, ensuring flawless deployment. Generated comprehensive reports to provide clients with actionable insights.Multi-Channel Marketing Support: Supported client teams by managing the execution of multi-channel marketing initiatives, delivering high-quality results under tight deadlines.

Project Strategy & Management: Led end-to-end strategy, design, and development for mobile iOS and Android app projects using Agile methodologies, collaborating with clients like AES, Vapor Technologies, Qup, Yoga by Numbers, and Yonder.Project Initiation, Definition, & Stakeholder Collaboration: Partnered with stakeholders to define project scope, complexity, and timelines, delivering clear and accurate project estimates.Agile Project Management: Applied Agile principles to manage sprints, prioritize tasks, and coordinate iterative deliverables, fostering team productivity and adaptability in a fast-paced development environment.Team & Resource Coordination: Orchestrated resource allocation, task assignments, and milestone tracking to ensure project alignment with objectives and deadlines.Project Documentation: Maintained comprehensive project documentation, including user stories, sprint plans, timelines, and deliverables, ensuring transparency and alignment across teams and stakeholders.Client Liaison & Communication: Acted as the primary client liaison, managing communications and building strong relationships to ensure satisfaction and alignment. Facilitated client-facing and internal team meetings, driving clarity and actionable next steps.Project Performance & Reporting: Provided detailed performance reports to clients and senior leadership, ensuring transparency and accountability across all project stages.

Each year, IMC students in this senior-level capstone course compete in the National Student Advertising Competition. The student team spends a semester researching and developing a campaign. This year’s client was Mary Kay cosmetics. Our goal was to increase consideration and awareness within our target audience. The Ithaca College team placed 3rd in its district.

Client Collaboration: Worked directly with clients to conceptualize and produce designs for promotional materials, including social media posts, brochures, web banners, direct mail pieces, and other collateral for events and initiatives.Brand Consistency: Ensured all designs adhered to Ithaca College Identity Design Standards, maintaining consistency across diverse projects while effectively communicating key messages.Event Support: Created visually compelling materials that successfully drove awareness, attendance, and engagement for campus events and career services programming.Creative Problem-Solving: Translated client needs into innovative, on-brand designs within tight deadlines, ensuring alignment with organizational objectives and aesthetic goals.Cross-Departmental Collaboration: Partnered with multiple campus departments to provide tailored creative solutions that addressed their unique marketing needs while upholding institutional branding.

Used marketing knowledge to maintain web and social media accountsDesigned print marketing materials and developed marketing campaigns through careful coordination and assistance with Street Team activitiesConducted research and benchmarking for team purposes

Represented the college’s international studies programs at information sessions for prospective studentsInteracted with stakeholders through email, phone and in-office walk-in hoursManaged appointment scheduling using Oracle programmingIncreased college community awareness in programs using effective design practices

NYWIC empowers women in all communications disciplines to reach their full potential by promoting their professional growth and inspiring them to achieve and share their successes in the rapidly changing world of communicationsAs Communications Director, I oversaw all marketing efforts and events. I lead the marketing committee, set marketing deadlines and made sure they were met in a timely fashion. I also maintained WIC email and social media accounts on behalf of organization

Project Coordination: Collaborated with interns and full-time staff to support local nonprofit rebranding and web design initiatives. Organized and facilitated meetings, developed timelines, budgets, and reports to ensure alignment with client objectives.Communication & Feedback: Developed and communicated a compelling and strategic project vision, tailoring messaging to effectively engage internal teams and client stakeholders. Facilitated feedback loops to maintain clarity and progress throughout the project lifecycle.Documentation & Delivery: Created and maintained detailed project documentation, including timelines, task lists, and deliverables, adhering to Agile project management standards to ensure smooth execution and transparent delivery.Web & Graphic Design Oversight: Oversaw all graphic and web design elements for the Ithaca Community Harvest rebranding and website redesign project. Utilized the Drupal open-source content management system for custom client and internal website builds, ensuring usability and alignment with project goals.