Kelsi Clark Email & Phone Number

United States

• Oversee all creative development from concept to deployment across all marketing channels with divisions nationwide, leveraging our in-house creative studio.• Directly responsible for the strategy and development of all national campaigns, including national signage, ensuring brand consistency and alignment with company objective.• Oversee divisional marketing planning, providing support and guidance to ensure local marketing efforts align with national strategies.• Lead national video production initiatives, working closely with our in-house production team to create high-quality content that resonates with target audiences.• Lead and manage the operations team responsible for executing all creative asset requests, ensuring timely and accurate delivery of marketing materials.• Travel to communities as needed to provide on-site branding support and ensure successful execution of national standards.• Collaborate with the strategy team on buyer segmentation to enhance targeting and effectively market to potential homebuyers.• Monitor and analyze the performance of marketing campaigns, making data-driven decisions to optimize strategies and achieve business goals.• Maintain strong relationships with external vendors and partners, ensuring all marketing efforts are executed within budget and on time.• Stay updated on industry trends and competitive landscape to continually refine and improve marketing strategies.

Houston, Texas, United States

• Creating, communicating and maintaining quality control policies and standard work procedures to leadership, associates, divisions, and third-party agencies.• Responsible for the planning, implementation, coordination, and distribution of branding & creative assets to our divisions Nationwide.• Development and implementation of business practices to track, analyze, and deliver higher level of creative services internally and externally.• Controlling and overseeing creative requests and delivery to assure optimum use of resources.• Creatively problem solve, interpret data and requests, and act as a key team player to deliver meaningful output that drive productivity and efficiency.• Acting as the primary information source, maintaining compliance and consistency, and taking corrective action when needed.

London, United Kingdom

• Key decision maker across operations, guest experience and staffing matters.• Oversight of all on-site TRO staff and agency operatives to grow an exciting, energized, and talented team.• Directly responsible for a multi-million dollar race activation and travel & expenses budget.• Work with the strategy team contributing to the planning process to develop robust strategic recommendations to briefs ranging from devising content strategies to full communication programs to rebranding from both retained and pitch clients.• Pitched, planned, and delivered a side event launching the new i8 Roadster Safety Car which generated over 150K Euro in new revenue for TRO.• Worked side by side with the Sponsorship Director to identify a partnership opportunity for BMW, increasing revenue for TRO by 800K Euro.• Established strong client relationships that provided key insights and aided business development, resulting in multiple new briefs with nearly 50% going to contract.

Indianapolis, Indiana Area

• Manage a portfolio of over 5 international clients exceeding a value of $8M• Support partners in organizing hospitality events (influenced over $50M in revenue for a client)• Act as the key interface between clients and all relevant divisions (agencies, local promoters, series partners and internal management) to ensure a smooth coordination from early phase of planning to post-meeting support• Facilitate team and partner branding from the early stages of development to execution • Work in a rapid and changing global work environment and successfully anticipate and creatively resolve any issues that may arise

Indianapolis, Indiana Area

• Project lead for ceremonies and show production at GSRP live events• Develop and maintain effective relationships with series partners, broadcast partners and corporate partners• Research, secure and manage dignitaries that attend and participate in live events• Manage media buy development plan, activation and budget, where applicable• Coordinate with ticketing staff to develop effective ticket marketing and pricing strategy• Provide regular updates and comprehensive recaps of marketing and promotional activations, ticket sales, and operations efforts and results• Attend site visits to develop a comprehensive marketing approach and communication plan as appropriate

Elkhart, Indiana Area

• Support Vice President with overall company vision and branding of a start-up company• Promote social media service packages on a customized basis• Develop all marketing material launched on social media sites• Leader in discovering client’s mission and effectively creating promotions to reflect it• Manager of sales team, directly responsible for 11 of the 13 client contracts• Responsible for content postings on social media sites and planning and executing email campaigns• Effectively integrate social media tools to increase SEO and assist in reputation management

Elkhart

• Increase subscribers through single copy marketing strategies• Support Audience Development Director with branding of core and niche publications• Create marketing plans to launch new digital products• Effectively utilized print and digital products to increase readership and impressions• Manager of kiosk department which specializes in growing home delivery numbers• Lead in company events which involve planning and execution

Elkhart, Indiana Area

• Develop ad and promotional concepts to build audience for print, online, and digital products• Create campaigns to support new iPod, iPhone, and iPad applications (increased subscribers of sports alerts by 143%)• Manager of Newspaper in Education program to emphasize importance of print media among younger generations (responsible for the pet contest/calendar that generated $16,000 which surpassed all previous years numbers both in revenue and participants)