Kelsi Clark Email & Phone Number

United States

• Oversee all creative development from concept to deployment across all marketing channels with divisions nationwide, leveraging our in-house creative studio.
• Directly responsible for the strategy and development of all national campaigns, including national signage, ensuring brand consistency and alignment with company objective.
• Oversee divisional marketing planning, providing support and guidance to ensure local marketing efforts align with national strategies.
• Lead national video production initiatives, working closely with our in-house production team to create high-quality content that resonates with target audiences.
• Lead and manage the operations team responsible for executing all creative asset requests, ensuring timely and accurate delivery of marketing materials.
• Travel to communities as needed to provide on-site branding support and ensure successful execution of national standards.

Houston, Texas, United States

• Creating, communicating and maintaining quality control policies and standard work procedures to leadership, associates, divisions, and third-party agencies.
• Responsible for the planning, implementation, coordination, and distribution of branding & creative assets to our divisions Nationwide.
• Development and implementation of business practices to track, analyze, and deliver higher level of creative services internally and externally.
• Controlling and overseeing creative requests and delivery to assure optimum use of resources.
• Creatively problem solve, interpret data and requests, and act as a key team player to deliver meaningful output that drive productivity and efficiency.
• Acting as the primary information source, maintaining compliance and consistency, and taking corrective action when needed.

London, United Kingdom

• Key decision maker across operations, guest experience and staffing matters.
• Oversight of all on-site TRO staff and agency operatives to grow an exciting, energized, and talented team.
• Directly responsible for a multi-million dollar race activation and travel & expenses budget.
• Work with the strategy team contributing to the planning process to develop robust strategic recommendations to briefs ranging from devising content strategies to full communication programs to rebranding from both.
• Pitched, planned, and delivered a side event launching the new i8 Roadster Safety Car which generated over 150K Euro in new revenue for TRO.
• Worked side by side with the Sponsorship Director to identify a partnership opportunity for BMW, increasing revenue for TRO by 800K Euro.

Indianapolis, Indiana Area

• Manage a portfolio of over 5 international clients exceeding a value of $8M
• Support partners in organizing hospitality events (influenced over $50M in revenue for a client)
• Act as the key interface between clients and all relevant divisions (agencies, local promoters, series partners and internal management) to ensure a smooth coordination from early phase of planning to post-meeting.
• Facilitate team and partner branding from the early stages of development to execution
• Work in a rapid and changing global work environment and successfully anticipate and creatively resolve any issues that may arise

Indianapolis, Indiana Area

• Project lead for ceremonies and show production at GSRP live events
• Develop and maintain effective relationships with series partners, broadcast partners and corporate partners
• Research, secure and manage dignitaries that attend and participate in live events
• Manage media buy development plan, activation and budget, where applicable
• Coordinate with ticketing staff to develop effective ticket marketing and pricing strategy
• Provide regular updates and comprehensive recaps of marketing and promotional activations, ticket sales, and operations efforts and results

Elkhart, Indiana Area

• Support Vice President with overall company vision and branding of a start-up company
• Promote social media service packages on a customized basis
• Develop all marketing material launched on social media sites
• Leader in discovering client’s mission and effectively creating promotions to reflect it
• Manager of sales team, directly responsible for 11 of the 13 client contracts
• Responsible for content postings on social media sites and planning and executing email campaigns

Elkhart

• Increase subscribers through single copy marketing strategies
• Support Audience Development Director with branding of core and niche publications
• Create marketing plans to launch new digital products
• Effectively utilized print and digital products to increase readership and impressions
• Manager of kiosk department which specializes in growing home delivery numbers
• Lead in company events which involve planning and execution

Elkhart, Indiana Area

• Develop ad and promotional concepts to build audience for print, online, and digital products
• Create campaigns to support new iPod, iPhone, and iPad applications (increased subscribers of sports alerts by 143%)
• Manager of Newspaper in Education program to emphasize importance of print media among younger generations (responsible for the pet contest/calendar that generated $16,000 which surpassed all previous years numbers.