Led the review and redesign of Sharesies's Help Centre to ensure it is fit-for-purpose and meeting the requirements of investors and internal stakeholders. Worked with internal teams to generate scalable processes and documentation to guide the publishing, editing and review of Help Centre content.

Worked with the MOTIF team in a brand communications advisor role, helping the team clarify their mission and vision as an organisation, and communicate it across their digital channels.

Worked with Elizabeth and Jolie to develop a communications and marketing strategy to support their business growth and product development goals. This included advising on product design, developing their sales pipeline, creating digital marketing campaigns, writing case studies, and generating engagement across their digital channels.

Developed the Sharesies global web strategy, working with the marketing team and stakeholders across the business. Led the redesign and redevelopment of the Sharesies New Zealand and Sharesies Australia marketing websites, working with in-house designers and developers.

Developed and led the communications and marketing strategy and delivery from Xerra's establishment through to its first product launch. During that time I led the rebrand from CSST to Xerra, developed the marketing strategy for its flagship product, Starboard Maritime Intelligence, led stakeholder engagement with central government, managed the relationship with media, led the internal communications and employer brand work, and provided strategic communications mentoring to the in-house team… Show more Developed and led the communications and marketing strategy and delivery from Xerra's establishment through to its first product launch. During that time I led the rebrand from CSST to Xerra, developed the marketing strategy for its flagship product, Starboard Maritime Intelligence, led stakeholder engagement with central government, managed the relationship with media, led the internal communications and employer brand work, and provided strategic communications mentoring to the in-house team of scientists and engineers. Show less

Responsible for the development and delivery of the first communications and marketing strategy for REANNZ, including a refresh of the REANNZ brand and a new web presence. Worked with their PR company to develop and deliver a thorough PR strategy to raise the organisation's profile and build relationships in central government and with MPs across the science, innovation and education portfolios.

Fine art and freelance photography - www.kelsidoscher.com.

Led the marketing and communications for the TEDxWellingtonWomen event in May 2015.Responsible for the development and implementation of the marketing and communications strategy across all online and offline channels.

As online community manager I was responsible for developing and driving the brand and content strategy across all online channels. In this role I led the redevelopment of the Red Cross website (and subsequent phases of development) and launched the current mobile responsive site, led the development and growth of all social media communities and took a lead role in the launch of RedNet, the organisation's intranet on the Microsoft Sharepoint platform.