Graphic Designer
Appleton, Wisconsin, United States
- Lead Rebranding of Email Marketing - Constructed comprehensive rebranding of email marketing across five brands, resulting in an impressive 60% revenue growth and an outstanding 300% increase in Click Through Rate (CTR) within the initial 90-day period.- Produced an average of 30 cutting-edge email templates per week, showcasing a commitment to quality and quantity in design output.- Re-structured approval processes by identifying flaws and creating solutions to improve design capabilities and team workflow.- Provided guidance and mentorship to new graphic designers, improving their proficiency in marketing graphics and software utilization.- Collaborated with copywriters and email marketing team for successful completion of each email.Managed and oversaw marketing statistics for each brand through Klaviyo, ensuring goal attainment and implementing strategic adjustments when needed.- Coordinated & led photo shoots for products, people, and cars necessary for web and print. Proficiently edited photos using Lightroom to maintain high-quality visual content standards.- Dedicated weekly time to in-depth research on marketing and design trends, ensuring the application of current and innovative practices to projects.