Kelso Winnick Email & Phone Number

Sydney

Consistently balancing customer-focused solutions with business requirements across multiple insurance and app products. Combining hypotheses and experience with data-driven solutions to deliver outcomes. Working closely with front end and backend engineers across web + app (iOS + Android), QA, UX designers and broader teams.

Sydney

Manage customer focused campaigns and initiatives to deliver incremental revenue for the Insurance product and wider Loyalty business. Managing marketing campaigns end-to-end for Qantas Health Insurance, in the Loyalty Ventures team. Work in cross-functional capacity, collaborating closely with multiple teams including digital, creative, operations, finance, analytics, media, legal, commercial and product partner.

Surry Hills, New South Wales, Australia

Working across major national and international brands to deliver small projects andlarge, integrated campaigns. Channels include TVC, press, display, social, radio, eDM, online content and outdoor.

Sydney, Australia

* Campaign and individual communications management from brief to completion across DM, eDM, websites and landing pages for IKEA, AUSTAR, Jack Daniel’s and Belong Broadband* Actively establishing process to ensure efficiency and quality of work * Data management, analysis and reporting for IKEA FAMILY loyalty program, delivering highly targeted messaging to very specific segments * Projects/campaigns and strategy development based on customer purchase lifecycle* Strategic planning and implementation of digital campaigns* DM campaigns across B2C and B2B, spanning acquisition and retention for AUSTAR subscription TV.* Project management for Jack Daniel’s in a major in-venue activation, with an interactive and integrated digital campaign* Managing monthly finances and retainer for client* Management and ‘ownership’ of client BAU, including CMS, monthly eNewsletters, website maintenance and client WIP meetings. * Active and willing participant in new business pitches

Sydney, Australia

Sydney

Responsible for the implementation of creative strategies, sales, marketing, PR and general account handling of various accounts including, Networkers PLC, MyResourcer, Aimic, The Magic Circle within the UK.Built and strengthened communication levels with accounts and the agency by understanding and identifying customer sales/marketing requirements through the development and integration of new brand campaigns, strategies, reports and presentations.Liaised with the studio and board to deliver campaigns on time and within budget through planning/co-ordination and delivery of these to the media and accounts themselves.Worked directly with trade printers and product manufacturers to source, develop and deliver a wide range of branded merchandise/bespoke print literature to clients.

Working within the creative studio environment as an intermediate between studio and the client. Assisting in new brand development campaigns from creative strategy through to delivery and implementation. Involved in the full marketing/branding campaigns of events from initial concept, merchandising through to event planning and set-up.

Accelerating Innovation With A/B Testing

Explored topics including metrics, the OEC, interpreting results, ideation funnels, culture & ethics, machine learning, leakage &.

Product Management

Bachelor Of Arts, English, Performance Studies

Hsc