Brian Kelso Email & Phone Number

Long Beach, Ca, Us

Greater Los Angeles Area

Channel expansion - steel related.Developing sustainable product related strategies by either expanding on the existing portfolio or identifying new opportunities which the company can leverage.Market development - Focus Americas and Europe.Establishing new trade sources particularly European and Asian related.

Brisbane Area, Australia

- Promote and develop targeted plans and offers that add value to our chosen client base in the Australian market.- Devlop sales objectives projecting expected sales volume and profit for existing and new products.- Develop local and national account plans.- Ensure development plans are in place for key personnel.

Long Beach, California

- Channel Expansion - introducing USA products overseas. - Integrating the USA assets into the BlueScope Steels Global Sales and Operations plan.- Provide oversight and prepare market studies and strategies for business in the America's. - Established new business partner for accounts in Latin, Central and North America.- Rolled out and developed 5 new products $50million enhancement.- Building business systems and capabilties to support our new strategies.- Developed a Logistics team to enhance our capailbity support our business growth activities included developing freight matrixes, establishing a group of Service providers linke to our strategies and met the company’s OH&S guidelines. .- Legal compliance procedures established – based on local laws in the USA and Latin America.

India

This role began as a BlueScope Steel role before being integrated into a JV with Tata.Developed a sustainable business in a diverse cultural region which included:- Developing and establishing a market presence in South Asia to support a capital case to develop an asset position. - Developing the story of why India and South Asia. - Developed Marketing and Sales plan for the region - Developed Logistics and material sourcing options for the business- Implemented a stocking program to serivce the market.- Establishing a local workforce which operated under the corporate guidelines and ethics policy of both Tata and BlueScope Steel. - Led a multi-skilled team which has the distinction of developing the South Asian Region.- Credited with developing a brand leadership position in the construction segment for COLORBOND® & ZINCALUME® Steel.- Substantially increased the volume sold into South Asia whilst remaining the preferred destination from an EBIT perspective. - Established a distribution network in India, including stock and hold programs. Ensured logistic, finance and administrative systems and staff was in place.- Established Indian supply channels to support other BlueScope Steel business in South East Asia with offshore supply of key commodities such as HRC, CRFH •- Managed External Agents to facilitate business transaction within the Middle East and remote areas of South Asia.• Directorship of BlueScope Steel India Pvt Ltd.

Sydney Area, Australia

- Developed the Feasibility & Market story for China to support our market growth initiatives. - Developed & Implemented a Steel Product Training Program for BHP offshore staff to help better position our products. - Developed & successfully implemented the business case to have alternative painted products for selected international market segments to complement our premium product range.- Rolled out Key Account Mgt strategy internationally.

Sydney Area, Australia

- Managed and developed international sales of approx. $400 million, or 500,000MT/year spread across all Continents and 70 countries.- Optimised product mix with a change in focus of selling value added versus commodity type products. Increased revenue by $28 million.

Melbourne Area, Australia

Program – designed to:- Manage a manufacturing operation.- Understand the interaction between commercial / marketing and production.- Stock control, product knowledge, planned maintenance, transport management and implementation of safe work practices.

Melbourne Area, Australia

- Responsible for developing sources and the importation of feed material for various producing mills. - Managed export negotiations/contracts and movement of steel products from Australia to Asia - Annual sales $70,000,000.

Greater New York City Area

- Developing new accounts and targeting sales of various steel commodites from Australia or third party sources to the USA market.

Certificate, International Trade & Finance

Ba, Marketing & Political Science

Activities and Societies: Debate team