Communications Lead for Scotia Place (Calgary's new Event Centre). Delivered communication strategy, consultation, and writing support to shape positive public messaging, media relations, and overall project sentiment.Strategic Communication Planning- Developed the communication plan for the design and pre-construction phase, including key milestones such as the public design reveal and groundbreaking events.- Proposed targeted marketing strategies to enhance Calgary’s global positioning, improving public perception, and support for the project. Media and Public Relations- Managed sensitive public announcements and media coverage on issues such as the removal of a significant tree, the release of the definitive agreements, and project cost concerns. Copy & Content Writing - Developed key messages and proof points as needed. - Prepared press releases, newsroom stories, and content to support the brand campaign such as website copy, taglines, and design narrative.- Simplified complex engineering, architectural, and construction information for broader public understanding.Project Coordination & Information Flow- Facilitated information exchange and project alignment between the project team, City Council, Executive Leadership, and external partners. Additional work included communications support to over 10 projects under construction within Public Parks and Spaces, Capital Properties and Investments, and Real Estate and Development Services.

Assigned to Alberta Transportation as the dedicated Communications Consultant to their Major Capital Projects portfolio - including the West Calgary Ring Road and Deerfoot Trail Improvements projects. This role required a high-level of responsiveness, urgency, and project coordination with the client and project team to effectively manage public relations and stakeholder interactions.- Consultation on overall communications strategy, media relations approach, and crisis management tactics.- Developed key messages and proof points for project milestones.- Content generation and copywriting for public newsletters, information sessions, project websites, and emails in response to public inquiries. - Prepped internal information updates including briefing notes and content for Ministers’ Weekly.- Project coordination and information facilitation among intergovernmental and other project stakeholders.

Promoted to lead company-wide marketing efforts supporting the corporate brand and individual sales teams across Calgary and area. Throughout tenure at Calbridge:- Led marketing and communication strategy for corporate brand, >15 unique project identities, and 6 Foothills Hospital Home Lottery Programs (official builder).- Opened >10 retail stores – concept to completion; developed signage/pageantry, POS material, and promotional strategy.- Modernized business strategy by introducing CRM system, digital media strategy, and social media presence. - Led corporate re-brand (in tandem with third party consultants); redefined corporate identity, wrote storyboards, supporting verbiage, and introduced new website.- Coordinated several corporate marketing and promotional campaigns, achieving “finalist” designation at annual industry awards.- Introduced and signed company as Title Sponsor for Bell Media’s Friends Helping Friends Food Drive.

Support to 5 Sponsor Account Managers responsible for >300 valued Stampede sponsor accounts.- Strengthened client relationship building and B2B sales and marketing experience.- Participation in sponsor recruitment & sales included client meetings & strategy sessions.- Collaboration with marketing team on POS materials, client information packages & business proposals.- Event Coordinator to Corporate Relations Committee.

Supported high-volume sales teams achieving ~30 sales monthly.- Administration and sales contract entry- Coordinated sales collateral, marketing materials, and sales centre graphics- Coordinated events and community building activities- Introduced local social media presence