Kelton C. Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wisconsin, United States

CPI is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long term care, human services, security, corporate, and retail.Primary responsibilities in this role:-Manage the public website property and content management system (CMS) for the global Marketing team by driving website initiatives through conception to execution and maintenance.-Develop and manage documentation for Global CMS roadmap (enhancements, maintenance and content), governance, business rules and standards.-Lead website enhancement projects in an agile environment by translating business objectives and design specifications into actionable user stories and backlog items, while communicating considerations, progress, and timelines to key stakeholders.-Manage operations and timelines for development team and other business teams associated with the website platform.-Define project acceptance criteria and coordinate quality assurance (QA) testing efforts to ensure project specifications are met.-Collaborate with Marketing Automation team to ensure website platform and integrations are optimized for lead-gen efforts.-Collaborate with Content and Design teams to deliver a holistic website user experience that aligns with brand guidelines and a cohesive design system.-Establish and maintain Global CMS platform best practices for content management, design consistency, and publishing workflows.-Lead CMS platform training for global Marketing team, providing users with documentation, training, and technical support.-Partner with Content and Digital Experience teams to ensure optimization of website and content architecture for SEO and site search discovery, globally.-Analyze and report on global website KPIs pulled from GA4, leveraging data to inform future web initiatives.

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

Advicent is the financial planning technology provider of choice for over 140,000 financial professionals across over 3,000 firms worldwide, including four of the top five custodians, 15 of the top 25 broker-dealers, seven of the top 10 North American banks, and seven of the top 10 North American insurance firms.Some responsibilities and highlights at this position:-Website design and management for US, Canadian, and Dutch properties using Kentico and Sitecore CMS platforms-Led global public website redesign project from ideation to execution stage-Owner of relationship with web development agencies, collaborating to scope and execute website enhancements to meet business objectives-Led CMS migration project of global public website from the Sitecore 9 to Kentico 12 platform-Developed detailed understanding of FinTech industry and financial planning SaaS market to refine content marketing strategy, product marketing focus points, and PR initiatives-Led development and execution of content marketing strategy at an annual pace of six downloadable pieces (white papers / eBooks) and 80 blog articles produced in-house-Social media management for brand channels on Twitter & LinkedIn including content development, maintenance, paid advertising, and analytics reporting-Copywriting for advertising collateral including print, web, and social media-Close collaboration with PR firm on interview, placement, and industry conference opportunities – with frequent contributions to byline article themes and development-Assistance with industry conference and tradeshow marketing initiatives including branding, social coverage, and on-site booth presence-Ad-hoc graphic design work in Adobe Illustrator, Photoshop, and InDesign-Promotion, distribution, and coordination for industry podcast ‘The Planning Desk’

Greater Milwaukee Area

Brookfield, Wi

2M Marketing is a marketing firm I started alongside a business partner to serve Wisconsin small businesses. We focused on helping businesses make their mark with services including website design, video production, social media marketing, as well as general graphic design and branding.A few highlights while at this position:-Created, launched, and operated a small business marketing firm-Led prospecting and sales efforts resulting in 32 projects from eight clients-Website design, development, and maintenance in Adobe Muse platform-Developed and ran state-wide 2017 MKE Music Contest offering free music video production to local artists, gathering more than 600 votes-Video shooting and post-production experience in Final Cut Pro-Graphic design experience in Adobe Illustrator, Photoshop, and InDesign

Brookfield, Wi

QuickFlick was an iPhone application and website built to help users to find good movies and TV shows, quickly. We launched the iPhone application in April of 2016 and website in January of 2017. Following its initial launch we had implemented features such as direct links to stream content, a Top-50 section, genre-focused lists, and IMDB and Rotten Tomatoes ratings.Some highlights while at this position:-Ideated and launched iPhone application with outsourced development-Website design, development, and maintenance in Adobe Muse; analytics and SEO in Google Analytics-Copywriting for web and social-UI, web, and general marketing design collateral creation in Adobe Illustrator, Photoshop, and InDesign-Animated app demo videos produced in Final Cut Pro X-Social media copywriting and audience engagement via Twitter

Milwaukee, Wi

As a Marketing Intern at GlobalSource IT I worked with the marketing director and team during an exciting time of rebranding and overhaul of marketing efforts as the company continued its growth in the ERP staffing industry. GlobalSource IT connects highly skilled and experienced IT talent with Fortune 2000 companies across the country such as Pepsi, MillerCoors, Target, HP, Harley Davidson, and more. A few highlights at this position:-Website design, development, and maintenance in PageCloud and custom CMS systems; analytics and SEO in Google Analytics-Implementation of rebranding throughout company materials and documents-Social media marketing and analytics with Twitter and Facebook-Collaboration with sales and executive teams on web projects and marketing materials-Engaging and creative copywriting experience for web, social, and blog mediums-Graphic design experience in Adobe Illustrator, Photoshop, and InDesign

Brookfield, Wi

As a Senior Sales Associate at Sports Authority I had the pleasure of engaging in direct sales, retail merchandising, POS operations, training of new employees, and overall teamwork and leadership. I was promoted to a senior position after one month of being at the company in the summer, and consistently led the Brookfield location in extended warranty sales in May, June, July, and August. I greatly improved my management skills as I moved into my new role and began to focus more on big ticket sales. Despite far lower customer traffic, I led the Brookfield location to top all Midwest sales metrics on June 6th and July 14th.A few highlights at this position:-Generated 60% of all location warranty sales on a team of 20 associates-Led the Midwest Sports Authority district in sales on 4 occasions-With promotion to Senior role, took on increased training responsibilities for new sales associates