Bin Yu Email and Phone Number

 Lead MBA Center to plan, organize and participate in MBA programme marketing & branding plan, promotional & recruiting activities, scholarship evaluation, day to day class delivery for both PKU-UCL and PKU-Vlerick MBA programmes; raise the regional, national and international profile and reputation of the MBA programme by enhancing its quality, raising students' profile and promotional activities; Manage annual budget and advise NSD management committee about market intelligence and analysis on top tier business schools, conduct monthly report on programme data and make effective proposal for making strategic decisions about the MBA programme development, marketing, coherence and distinctiveness; participate in accreditation and programme review related activities for the MBA; Develop internal and external networks with businesses partners, social organizations, alumni groups, educational institutions and professional bodies to strengthen practitioner engagement in the MBA programme; Conduct corporate visits and promote MBA brand through B2B channel, establish strategic partnership with large groups to list NSD MBA programmes in corporate talent development programmes and fundraise for scholarships; Host receptions and industry seminars to enhance NSD MBA brand awareness in market; participate in other relevant activities in and out of China to present NSD MBA programmes with delivering keynote speech and panel discussion; Lead Career Development Department to empower NSD students to become effective leaders of their personal career journeys; prepare them to become skilled and productive members of the local, national, and global workforce through self-assessment tests, career counseling, soft skills workshops, one on one mentor programmes, employer connections, andprofessional development opportunities.

 Act as key representative of NSD for new joint PKU-UCL (University College London) MBA program to ensure the launch of the program same year as agreement signed. Lead Admission team to plan, organize and participate MBA program branding, promotional and recruiting activities for both PKU-UCL and PKU-Vlerick MBA programs (45 admission events in 2017); recruit high quality MBA students for PKU-UCL first year enrollment and PKU-Vlerick MBA students from 7 countries. Work closely with NSD PR & Marketing team and agencies to promote MBA programs in varied online and offline channels including traditional media, web, and social media etc.; create program brochure, e-version program Info leaflet, briefs & articles, email campaign, digital advertising to generate leads and engagement with participates.  Manage admission budget and advise NSD management committee about market intelligence and analysis on top tier business schools, conduct bi-weeks report on program progressing & admission data and make effective proposal for controlling potential risks and solving difficulties that may impact the operation of new program.  Liaise and network with other internal and external partners relevant to admissions and recruitment including NSD Alumni Committee, UCL Alumni China, ISSCAD, GMAC, ETS, British Council, E-Financial, and US/EU Chamber of Commerce etc.  Conduct corporate visits and promote MBA brand through B2B channel, establish strategic partnership with HNA Group, Lenovo, Boeing, Ericsson, BMW, Merck, Novartis, Tencent, and CreditEase etc. to list NSD MBA programs in corporate talent development programs options and fundraise for scholarships.  Host receptions and industry seminars to enhance NSD MBA brand awareness in MBA market; participate in other relevant activities organized by QS MBA, GMAC, ETS, MBA China in and out of China to present NSD and joint MBA programs with delivering keynote speech.

 Lead Admission team to plan, organize and participate MBA program branding, promotional and recruiting activities for PKU-Vlerick MBA programs (36 admission events in 2016); recruit 165 PKU-Vlerick MBA students from 11 countries with 40% increase comparing with 2015 students enrollment number. Be responsible for the development and implementation of admission budget, students' recruitment annual plan, conversion strategies, scholarship & financial aid plan to increase inquires and applications; Ensure compliance with all standards of PKU & Vlerick admission requirements and process.  Create distinctive promotion events for varied categories of applicants, like info session, school open days, career development workshop, industry lecture, successful alumni sharing, mentor coaching, meeting current MBA students etc. Liaising with faculty staff, current students, alumni group across the school to deliver the events.  Manage application processing which includes verification of credentials of candidates, properly responding to inquiries and leads, providing about 400 applicants one by one admission & career path development counseling yearly, coordinating and scheduling interviews, assigning and managing application reviews.  Regularly analyze inquires & admission data, competing schools' tactics, local top MBA programs students profiles, students target career path development intention etc. to advise the executive dean to optimize the operation and improvement of the program.

 Design and implement online/offline communication plan, organize various events such as workshop, seminar, fair, ceremony events, and promotion activities to improve brand awareness in local market. Manage and strengthen external stakeholders’ relationship like media, Channel distributors, Government Ministries, Chamber of Commerce, and Chinese Embassy etc. Engage in marketing activities of mobile phones, network products and carry out market research and data analysis to meet customer demands and improve product competitive advantages. Initiate and develop communication and campaigning plan in line with corporate strategy, use multiple marketing tools, media channels to approach target customers and improve projected sales amount. Lead the design and distribution of bimonthly brochure, communication documents to enhance customer relationship management. Provide marketing training for distributors and organize product knowledge training for carriers’ engineers; carry out training evaluation and documents and knowledge transfer. Lead administration team of 15 multinational subordinates to perform full spectrum of administrative works in five cities with annual budget of 2 million USD. Analyze & optimize administration policies and workflow; analyze OPEX and identify cost saving areas.

 Engage in establishing and maintaining subcontracts and procurement policies and procedures.  Review and interpret subcontracts specifications, requirements and conditions for subcontractors.  Support issuance of Request for Proposal to subcontractors and perform price & cost analysis for selection. Negotiate Contract; issue Purchase Order and manage subcontracts, change order & site instruction.  Monitor subcontractors performance & payment schedule to ensure contract terms and conditions met.  Response to customer correspondence and other requests.  Organize meeting with subcontractors to communicate contract disputes and develop solutions. Maintain database of local subcontractors and provide competence analysis. Engage in project claim plan, achieve 20 million euro claiming compensation (total contract price 60 million euro).

 In charge of ocean and air freight service of North America Line.  Responsible for “Supply Management Service” of new launched key customers in Dalian branch and report to US management. Carry out data entry and maintenance of UPS global transportation information system (E2K). Provide freight operation and system application training for new employees. Work together with BD manager to approach potential customers in Dalian.