Strategic Leadership: Develop and implement a comprehensive business strategy that aligns with industry trends, sets strategic goals, and drives sustainable growth.Business Development: Identify and pursue new business opportunities, build strong relationships, and negotiate favorable contracts to expand the company's market presence and revenue streams.Product Development: Oversee the development and launch of innovative new products that meet market needs, comply with regulations, and contribute to the company's growth and profitability.Sales and Marketing: Develop and implement effective sales and marketing strategies to drive revenue growth, enhance brand awareness, and build strong customer relationships.Customer Relationship Management: Foster strong relationships with customers, address their needs promptly, and ensure their satisfaction to drive repeat business and loyalty.Financial Performance: Monitor and analyze financial performance metrics, identify areas for cost reduction and efficiency improvements, and implement strategies to enhance profitability.Risk Management: Identify and assess potential risks to the business, develop and implement mitigation strategies, and ensure compliance with relevant regulations.People Management: Lead and manage a team of senior management and department heads, recruit and develop top talent, and foster a positive and collaborative work culture.Innovation and Technology: Drive innovation and technological advancements to improve efficiency, productivity, and competitiveness within the industry.Regulatory Compliance: Ensure compliance with all relevant industry regulations, stay informed about regulatory changes, and adapt the company's practices accordingly.

• Develop the Company’s direction relating to the Group’s strategy for continuous business growth• Lead and direct the operations to achieve the business goals and financial targets;• Build a sustainable and effective organizational structure filled with talented resources with appropriate experience and leadership competencies;• Ensure that the internal controls are and are both effective and working to always protect the interest of the Group; Identify and executes plans to mitigate business risks;• Drive effective succession planning for key positions and ensure the development of existing talent and successors for sustainable development and growth of the business in Malaysia.• Responsible for the achievement of the sales and financial targets via assertive and forward-looking business strategies to acquire and develop new customers and growth;• Develop and strengthen the sales and marketing team in terms of technical knowledge, sales techniques, communication, and motivation;• Responsible for preparing and achieving the assigned budget through a well-developed business strategy and effective cost management measures;• Ensure that all financial policies and processes are adhered and in compliance with local financial regulations as well as the Group’s requirements;• Provide leadership to the manufacturing facility and implement value adding changes to achieve synergy and efficiency across all the functions in the Company;• Establish and monitor the performance of the Company against standards and targets in areas such as manufacturing efficiency, cost control, sales revenue, legal compliance, and human resource management;

• Lead, direct and support business development activities to meet the group’s short- and long-term business objectives • Contribute to strategic planning and decision-making at the executive level, develop and implement a business development strategy that aligns with the group’s overall vision and its current and long term objectives• Responsible for the overall sales and profit performance of the division• Identify, evaluate, negotiate and manage the complex or strategically important business opportunities, for example sales, project , consulting engagements. Partnership, alliance, mergers or acquisitions that will contribute to the group’s short and long-term business goals• Evaluate findings and market research or analysis project, assess the viability , alternative opportunities, and present recommendation to the top management• Establish high level, significant relationships with potential clients, customers, partners, key decision-maker, and industry leaders to promote the Group’s products and services• Lead the most important, complex, controversial or difficult meetings and negotiation with potential clients and business partner to pursue business business opportunities and protect the company's business interests.• Lead, direct, evaluate, and develop a team of managers and professionals to achieve established sales and business development goals.• Ensure planning, organizing, managing and control of the management of all operating units within the division is functioning effectively and at optimal level.

• Implement strategic plan in order to ensure the business attains the agreed strategic, operational, organization and financial goals though carrying out effective analysis of industry and competitive environment. Clearly defining strategic options and strategy selection and ensure the selected strategy is supported by the functional strategies and effectively resourced • Promote and openly support and live the core values of the Company. SHE, Performance, Leadership, Communication, Teamwork, Diversity, Decision Making• Ensure the development of realistic and deliverable annual operating plans for the business with both financial and non-financial measures, define the KPI’s and measurement process to be able to track progress across all functions and ensure these are aligned with the company’s overall strategic plan. • Ensure that all business operations and functions are in compliance with Group Policies and relevant legal and regulatory requirements• Establish and promote the implementation of a continuous improvement and performance culture across the business through the development of an organization improvement plan that addresses issues such as succession planning, key employee development and retention, organization design, reward and recognition• Ensure efficient and effective organizational structures and process are in place and ensure that effective delegation and accountability are clearly articulated and communicated at all levels of the organization• Ensure the effective accomplishment of all business activities, legal, contractual and regulatory compliance targets within in the area of responsibility in line with relevant SHE-regulations. • Lead, motivate, support and develop the senior leadership team and all employees to deliver superior performance in pursuit of the organizational business goals

-Provide strategic advice and guidance to the regional leadership, to keep them aware of developments within the industry and to ensure that the appropriate policies are developed to meet the Company’s mission and objectives and to comply with all relevant statutory and other regulations.- Direct and control the work and resources of the Company and ensure the recruitment and retention of the required numbers and types of well-motivated, trained and developed staff to ensure that it achieves its mission and objectives.-Establish and maintain effective formal and informal links with major customers, relevant government departments and agencies, local authorities, key decision-makers and other stakeholders generally, to exchange information and views and to ensure that the Company is providing the appropriate range and quality of services.-Represent the Company in negotiations with customers, suppliers, government departments and other key contacts to secure the most effective contract terms for the Company.-Develop, promote and direct the implementation of equal opportunities policies in all aspects of the Company’s work.-Develop and direct the implementation of policies and procedures to ensure that the Company complies with all health and safety and other statutory regulations. -Develop and maintain an effective marketing and public relations strategy to promote the products, services and image of the Company in the country

•Responsible for development and management of the business unit’s annual operating plan. Implementation of the plan and submit monthly / quarterly reports consistent with the authorized operating and fiscal plan.•Leading both CRM and SCM operations within the region, overseeing product portfolio strategy, pricing, SG&A control, project management, service, top line growth and the interface with global leadership and employee management and development.•Leading and managing multiple employees, several levels of managers, across multi functional group.•Primary focus areas will include growth, channel, sales and marketing initiates and execution of business programs.

•Lead the development and implementation of marketing strategies, plans and programs across A/P region in order to drive top line growth and profitability. •Develop and implement growth strategies and business directions that are aligned with global business strategies.•Lead the development and implementation of product offerings.•Develop branding, which builds enduring brand equity, competitive advantage & revenue/demand.•Oversee the company’s marketing communication initiatives including advertising, Sales tools & kits, trade show, Sales promotion events, marketing materials, and publications and online marketing•Provide input into the development and implementation of the global business vision, strategies and marketing plan.•Collaborate with business leadership from other regions to effectively support the worldwide customer base.•Lead specific growth programs for the region•Collection of Competitive Intelligence for AP region•Drive for the strategic pricing process for the region

•Responsible for business in ASEAN REGION managing 6 country include Malaysia, Singapore, Thailand, Philippines, Indonesia, Vietnam•Responsibility for the entire P&L from sales process of managing distributor in ASEAN region, marketing program planning and implementations, finance & credit, supply chain & customer service, service support structure.•Take the lead role in selling products/services to prospective printing industry along with managing distribution partners' activity within ASEAN•Supervise, appraise, motivate and develop the subordinates for continual improvement and optimized performance. •Work closely with the regional marketing manager teams; utilize relationships to ensure that product implementation schedules are met.•Facilitate strategic partners and resources in the Region to assist on penetration to non-traditional market.•Engage, equip, and lead all sales channels (including distribution partners) with appropriate training, tools, and strategy development for products

 Manage the WFIJ, Proofing, Color Solutions, Packaging & Portal Product portfolio through the product life cycle for the ASIA Region. Responsible for providing detailed and integrated product requirements (Market requirements Documents MRD) to the world-wide development team, covering typical user scenarios, key features, usability, compatibility and performance requirements. Much of the input for such functionality will come from customer needs analysis, competitive analysis, and an assessment of technology direction. Responsible for ensuring the acceptance of all products in key market segments throughout ASIA region and delivering sales results that meet or exceed Annual Sales Quota for the region/territory. Development of marketing programs and sales promotions in conjunction with the regional General Manager and the World Wide Marketing Managers for each product line, to effectively drive the overall market acceptance of all WFIJ, Proofing, Color Solutions, Packaging & Portal products in ASIA . Determine pricing requirements on a cluster-by-cluster basis using import cost factors, channel structure, margin requirements and competitive pricing. Develop product positioning and marketing strategy, which contribute to creation and refinement of marketing messaging to ensure consistency with product performance, and customer needs.July 2004 – June 2006 Product Marketing Manager, ASIAJan 2004 - June 2004Regional Sales Manager (Australia & New Zealand)Jan 2003 – Dec 2003Regional Sales Manager (ASEAN & INDIA REGION)Jan 2003 – Dec 2003Regional Sales Manager (ASEAN & INDIA REGION)1997 – 2001Key Account Manager (Malaysia)

 Take the lead role in selling Goodyear Chemicals, Witco Petroleum oil products to prospective glove industry & Adhesives organizations along with managing distribution partners' activity within an assigned geographical region. Responsibility for the sales process from stock planning, logistic, sales ordering and distribution. Key Account Management