E-commerce Ecosystem Key Account Management for Omni-channel BusinessLead the "E-commerce Ecosystem Key Account Management for Omni-channel Business" course at SMU Academy, focusing on equipping participants with essential knowledge and skills to effectively manage key accounts within an omnichannel business framework. The course emphasizes strategic sales planning, customer relationship management, and leveraging digital platforms to optimize sales performance. Through practical case studies and real-world applications, guide learners to build robust strategies that integrate digital and physical channels, ensuring a seamless customer experience and sustainable growth in today's dynamic retail landscape.https://academy.smu.edu.sg/courses/e-commerce-ecosystem-key-account-management-omni-channel-business

NewEcon is a group of next-generation minimarts, made up of mostly next-generation minimart business owners who are working together for Digital Transformation towards cloud computing and expanding channels of retailing. NewEcon is also focused on establishing the data collection infrastructure and set to leverage data analytics to increase productivity and efficiency in its retail operations. NewEcon works closely with various government agencies and suppliers to leverage on customized training and implementation of digital technologies.Led the Digitalisation of the Minimarts Digitalisation project, where I worked closely with Enterprise Singapore, Skillsfuture Singapore and Workforce Singapore to implement the CloudBase Point of Sale and Inventory Management System. We leveraged on the IMDA Industry Digital Plan to execute our digitalisation efforts and was featured by Gov.sg for our digitalisation efforts. https://www.youtube.com/watch?v=NOlfKwKSjrMThere was also customised training tailored to the software implemented and also to introduce latest retail emerging trends like Omni-Channel Retail, data analytics and artificial intelligience.The digitalisation project was later featured by CNA in a Digitalisation documentary. https://www.youtube.com/watch?v=g3MbSJssajAImplemented Digital Marketing and O2O strategies for the retail FMCG business and took part in collaboration with the UOB-Google SME Leadership Academy and was featured in CNA News: https://www.youtube.com/watch?v=lDZIga4aG2Q

Program Facilitation in the School of Management and Communication, specialised in the topics of:Digital Marketing & E-CommerceSpecialist Diploma in Digital BusinessArt of Sales ManagementDigital Business ModelsEffective Digital MarketingEntrepreurshipBranding, Advertising and PromotionMarketingDigital Media CommunicationConsumer ResearchDesign Thinking for Business InnovationCurriculum Development for Office of Entrepreneurship Development on Business Entrepreneurship 101.

Digital Mentor for SME who enrol for the Digital Mentorship Program for Social Media/E-Commerce. Visual Merchandising Consultant for SME who enrol for the Heartland Visual Merchandising Program. Management Consultant for Retail FMCG client on digitalisation of business, job redesign and customised skills training. Key associate trainer for a joint program with Generation (https://www.generation.org/about/), a US-based non-profit organisation by Mckinsey & Company, specialised in Digital Marketing and Corporate Branding under the Skillsfuture Work and Learn Bootcamp (WLB) - A new work and learn program that helps fresh graduates and mid-career individuals with 7 relevant behaviour skills and mindsets (Growth Mindset, Personal Responsibility, Persistence, Time Management, Future Orientiation, Communication and Teamwork) as well as technical knowledge required in a digital marketing career. Technical Topics covered in the Work and Learn Bootcamp in Digital Marketing and Branding: - Wordpress- Photoshop- Premiere Pro - Search Engine Optimisation (SEO)- Search Engine Marketing (SEM) - Digital Marketing Plan- Social Media Marketing - Content Creation- Corporate Branding- Personal Branding - Google Ads and Analytics - Facebook Blueprint Generation Pathway Digital-focused associate trainer for most digital retail modules which includes the following: Skillsfuture for Digital WorkplaceManaging Online BusinessDigital Commerce OperationsSocial Media MarketingCross-Border Wechat Commerce (Onboarding on Kinofy) Customer Service InnovationRetail Sales Target Management Beacon TechnologyShopee E-Marketplace Onboarding Shopee E-Marketplace MArketingOptimising ERP for Retail OperationsEvaluate Technologies to Improve Organisational Performance

Retaility Singapore tagline is "Bring Life to Retail" hence RETAIL ITY. Retaility serves as consultancy and training company looking to help champion digital training and transformation to the retail industry in Singapore. Retaility conducts deep level training needs analysis to review Retailer's operations to customize training and business consultancy. Some of the workshops conducted include Retail Management Masterclasses with in-store experiential learning where participants go through a day of theory and then apply the knowledge they learn through an actual retail in-store experiential learning. Retaility also works alongside with the Singapore Institute of Retail Studies and Singapore Minimart Association to organise events and masterclass to help upgrade the skillset required to sustain in the Singapore Minimart industry.Curriculum Development for FMCG Suppliers including Heineken Asia Pacific Breweries, Philip Morris International, Japan Tobacco International and FMCG Retailers, HAO Mart, Fortune Supermarket and NewEcon. Full WSQ Curriculum development for Approved Training Organisations for WSQ Modules:Retail (SF): Customer Relationship Management Operations Retail (SF): Products and Services PromotionElevate your Personal Brand: Enhance your Personal ImageElevate your Personal Brand: Connect for InfluenceElevate Your Personal Brand: Develop Self for SuccessDeliver Digital Service Excellence:Provide Service Excellence in the Digital WorldDeliver Digital Service ExcellenceRespond to Digital Service ChallengesDeliver Digital Service ExcellenceDemonstrate Digital Service VisionDriving A Digital Workplace CultureCreating a Digital Environment for Positive Employee ExperienceFueling Innovation: Promote a Culture of InnovationManagement consultancy for FMCG companies, which included Job Redesign and business process optimisation.

Program Facilitator for the Google Squared Online - Skills Ignition SG, on Digital MarketingAvado is delighted to announce its involvement with Google for Skills Ignition SG, in support of the SGUnited Jobs and Skills Package. It is supported by the Singapore government and will equip eligible retrenched or unemployed Singapore Citizens and PRs with the skills that are needed to be job-ready in the information and communications sector.The curriculum will also include a mix of online live instructor-led training, self-paced online study and online group and individual project work. Google Analytics, Google Ads, Google Marketing Platform, and Google Digital Marketing are also included in the programme. Participants who complete the course will receive professional certificates recognised globally.

Awarded the winner for the UOB Digital LEAP Award for the Micro SME Category, as featured on: https://www.youtube.com/watch?v=IZKAk7HneKc&tRecruitment, training, supervision and appraisal of staff• Managing budgets• Retail human resource management, rostering, learning & Development• Retail operations management• Maintaining statistical and financial reports and tax reporting• Pricing and Stock Control• Maximizing profitability and setting/meeting sales target• Preparation of promotional materials and displays• Planogram setting and store ranging review• Secured government funding for 2 main projects through the years:• Deployed an Enterprise Resource Planning project in the Year 2010• Led an entire store revamp & renovation project through utilization new andhigher store gondolas to optimize merchandise range and removal of ceilingboards for added storage spaces through vertical space utilization• Achieved Offline to Online market in 2016 through onboarding on Qoo10 andShopee E-Commerce marketplace with a monthly sales of about $5000 SGDmonthly.• Implemented data analytics of SKU movement and inventory management toachieve JIT (Just In Time Inventory Replenishment) to achieve a lean andagile inventory.• Implemented a infrared movement device to alert retail staff on the movement ofcustomers to deter and reduce shoplifting incidence.• Implemented Internet of Things (IoT) smart Aircon controller device toremotely optimize the air-con temperature settings to conserve energy andreduce electricity usage• Implemented a smart intelligent digital signage in the store which has aAGRS (Age and Gender Recognition System) which analyzes customers facefor age and gender and render the relevant promotion to the customer.