As an experienced designer, I know that when the design works well, it solves problems and creates new value for both users and businesses. I also understand that the designer must embrace the intersection of business, design, and research or strategy. My passion is for understanding human behavior, needs, and desires. I leverage a human-centered approach to help organizations identify business opportunities and design breakthrough products, service, and experience solutions. worked in several leading industries, including Tech, Healthcare, Retail, Manufacturing, and Education. Some of my clients above served include Alibaba, Frog, Philips, GE, Lenovo, and GAC Group.SpecialtiesUX/UI, interaction, app & mobile design, visual design, branding, CSS, HTML, motion, animation, illustration, typography, photography, design research.
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Senior User Experience DesignerGe Appliances, A Haier Company Jan 2022 - PresentLouisville, Ky, Us• Envisioning the whole user experience of the future cooking experience.• Projecting the service ecosystem focusing on partnership collaboration and content creation.• Communicating the user experience at various stages of the design process with wireframes, flow diagrams, storyboards, mockups, and high-fidelity prototypes.• Collaborating with the research and marketing team on insight developing, prototyping, and usability testing. -
Design MentorAdplist.Org Jan 2023 - PresentSan Francisco, Ca, Us• Mentoring designers or students in the areas of design research, user experience, and strategy design. -
Designer(Founder Member)Inwoo Design Nov 2018 - Present上海, 上海, Cn• Designed feature enhancements to an HMI platform; helped partners measure and achieve their project objectives.• Conducted research with Frog; identified areas of digital product opportunity within the GAC Group, a Chinese automobile maker headquartered in Guangzhou. • Collaborated with researcher and multiple stakeholders on project planning, qualitative research, information architecture, wireframing, and prototyping, which has been successfully scoped into the developed roadmap. -
Design StrategistHarvard T.H. Chan School Of Public Health May 2021 - Aug 2021Boston, Massachusetts, UsUnder the guidance of Associate Researcher & Instructor André Nogueira, Ph.D. in Design Laboratory, applying Whole view design method and framework to support organizations to pragmatically solve complex challenges.• Synthesized insights in the ethnographic study about how people in different parts of the world are coping with COVID-19.• Clarified a series of ideation sessions that explore new organizations, services, and strategies to make a less toxic world.• Proposed the strategy and solutions for the best ways of implementing an intervention. -
Service DesignerUi Health May 2020 - Aug 2020Chicago, Illinois, UsResearched, conceptualized, and designed a one-stop internal platform for UI Health’s study coordinators to efficiently and effectively plan seamless study experiences during clinical trials that can reduce friction and increase uptake in a study.• Worked with the Institute to develop a prototype set of tools to support research teams in planning studies.• Conducted interviews and prototype testing for recruitment + retention in the clinical trial.• Facilitated study teams to develop processes, provided a toolkit and customizable brochure generator. In addition, defined the interactive phone script to better assist a smooth screening experience between participants and the study coordinator. -
Ux DesignerAlibaba Group Jul 2014 - Jun 2017Hangzhou, Cn• Led product update of Fliggy (online travel agency platform)APP 5.0 and Xiami music 5.0, initiated function iteration, interaction, and visual design to match current business with future targets.• Explored the design language for Fliggy, and conducted preliminary research and analysis; established the visual language and application specifications through cross-departmental collaboration.• Collaborated with developer team and managed a wide variety of cross-department projects for visual and interactive design of business data from the business intelligence department.• Involved in team building and design management.
Kelvin Yu Education Details
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Institute Of Design (Id)Design Research&Strategy -
Jiangnan UniversityIndustrial And Product Design -
Tianjin Polytechnic UniversityGraphic Design
Frequently Asked Questions about Kelvin Yu
What company does Kelvin Yu work for?
Kelvin Yu works for Ge Appliances, A Haier Company
What is Kelvin Yu's role at the current company?
Kelvin Yu's current role is UX & Service Designer.
What schools did Kelvin Yu attend?
Kelvin Yu attended Institute Of Design (Id), Jiangnan University, Tianjin Polytechnic University.
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