Kelwin A. Trawick Email & Phone Number

Atlanta Metropolitan Area

Identified by organization leaders for past performance in a prior role with Vitas, chosen for the GM position, a role with blended ownership in the areas of both business operations and business growth/development. Charged with the implementation of the company’s systems, policies, and standards, ensuring that the hospice aligns with all applicable regulatory requirements of agencies and assuming responsibility for adherence to the standards of inspections, surveys, and reviews including state licensure, federal certifications, and accreditations, and the development and growth of optimal revenue performance. Maintains a working knowledge of and manages programs to satisfy Medicare Conditions of Participation. Collaborates with Coordinating with VPO, Regional Medical Director, NPCA, RDMD, and other corporate resources when necessary for guidance and support. Possesses and maintains sharp negotiating skills when pursuing contractual agreements with community partners and vendors to ensure favorable program outcomes. Develops and maintains B2B and B2C relationships with key stakeholders across hospitals, nursing homes, physicians, and other healthcare organizations based on corporate business plans and revenue budgets. Oversight of financial functions including budgets, management of monthly profit and loss statements, accounts receivables, collections, and local accounts payable processes. Actualize a training action plan to ensure ongoing adherence to regulations, guidelines, and the highest level of job performance, piloting, piloting initiatives to support the development of human capital, propel and align with positive cultural change, and manage internal growth agenda through a collaborative leadership model.

United States

• Identify gaps and/or opportunities in the market, contributing to the creation of value propositions.• Assess and evaluate situations to drive efficiency through measures of process improvement and scaled efficiencies. • Guide and promote value in working through cross-functional, diverse teams, taking ownership of projects and actions plans that deliver what is best for all stakeholders (internal, clients & business partners).• Leveraging extensive knowledge of professional products/services selling and the ability to build/sustain long-term strategic relationships with clients to drive revenue. • Preparation and delivery of presentations to C-level executives, senior partners, and key decision-makers.

Atlanta Metropolitan Area

• Selected to pilot newly created role, guiding the successful launch and market growth of newest product line, Empower within the hereditary cancer segment of the Women's Health Division.• Leading territory business development initiatives for the global leader in providing DNA testing across multiple clinical areas including Family Practice, OB/Gyn, Internal Medicine, Dermatology, Urology and oncology. • Leveraging extensive healthcare product sale experience, innovative marketing content and clinical research to generate effective client messaging, stakeholder education and 1st quarter unit sales increase of 279%.

Greater Atlanta Area

• Guiding regional growth within the eastern segment of the US, coaching, training, mentoring, and assessing 22 field sales territory managers. • Developing and implementing strategy for market expansion and key account acquisition, solely responsible for securing 14 new clients and 31% sales growth within initial 45-day on-boarding period.

Greater Atlanta Area

• Direct sales campaigns within large territory by leveraging market research, strategic relationship development and product knowledge to cultivate growth in behavioral/mental health segment. • Utilize defined business development model along with clinical psychiatric testing technology to achieve annual growth above budgeted plan, goal and targets.

Greater Atlanta Area

• Implemented policies and procedures, managed personnel and exercised effective leadership practices to maximize workflow efficiency, increase revenue & maintain competitive industry profile. • Executed effective cross-functional team leadership and influence for company departments including sales, marketing, clinical, and scheduling. • Developed the home care program in compliance with State Licensing toward achieving enterprise/company revenue goals.

Atlanta, Georgia

• Development of sales, marketing and brand strategies, collaborating directly with Sales and Marketing teams to create innovative solutions and selling processes. • Delivered targeted training workshops (groups) and provided coaching and mentoring to individual sales associates; facilitated continuing education symposia for clinical staff.• Oversight and leadership of program development and administration initiatives specific to military service veterans.

Greater Atlanta Area

• Generated key business to business (B2B) relationships within target market to evaluate the needs of existing clients, create new opportunities and customize solutions, securing market and brand positioning amidst continuous change.• Selected to lead business expansion and development team during corporate reorganization/restructure.

Maryland; Virginia, West Virginia, Atlanta

• Sales leadership within the cardiovascular division of a global multi-billion pharmaceutical firm, employing sales performance tracking methods to attain targeted revenue goals and budgets. • Collaborated with internal cross functional teams in the delivery of customized programs for client organizations.• Delivered special training programs to physicians and office staff, demonstrating product value for patient care. • Exceeded sales targets, capitalizing on market trends to increase sales reach and brand awareness.

Maryland; Virgina; Pennsylvania

• Managed key accounts, marketing cardiovascular product lines across a four-state market territory.• Assessed/evaluated customer needs and preferences to determine focus of sales efforts, ensuring client satisfaction and the attainment of corporate revenue objectives. • Directed the planning and implementation of multiple product/in-services programs.

Washington D.C. Metro Area

• Managed key accounts in large territory for billion-dollar global pharmaceutical firm, advising and adhering to proper spend for marketing budget.• Delivered sales and product education presentations to residents and primary care providers (Cardiologists, Urologists, Allergists, Surgeons and Endocrinologists) on various products & treatment options.• Facilitated Sales Training and Strategic Selling Workshops for field representatives.

Ft. Stewart, Ga

• Generated and implemented logistical support plans for international deployment, securing essential resources including 3rd party organizations, supplies, and essential equipment/inventory.• Devised, executed, and managed transportation elements for unit deployments during training exercises and contingency operations; designed extensive scheduling agenda, ensuring continuous process adherence.

Bachelor Of Arts (Ba), Sociology

Activities and Societies: Scholarship Athlete (Football); ROTC Scholarship;YMCA program director

Master'S Degree, Human Services Counseling/Executive Leadership

Continuing education to advance current skills in consultative selling, impact leadership, and needs assessment to add viability and meet.