Kelwin A. Trawick Email & Phone Number

Atlanta Metropolitan Area

Identified by organization leaders for past performance in a prior role with Vitas, chosen for the GM position, a role with blended ownership in the areas of both business operations and business growth/development. Charged with the implementation of the company’s systems, policies, and standards, ensuring that the hospice aligns with all applicable.

United States

• Identify gaps and/or opportunities in the market, contributing to the creation of value propositions.
• Assess and evaluate situations to drive efficiency through measures of process improvement and scaled efficiencies.
• Guide and promote value in working through cross-functional, diverse teams, taking ownership of projects and actions plans that deliver what is best for all stakeholders (internal, clients & business partners).
• Leveraging extensive knowledge of professional products/services selling and the ability to build/sustain long-term strategic relationships with clients to drive revenue.
• Preparation and delivery of presentations to C-level executives, senior partners, and key decision-makers.

Atlanta Metropolitan Area

• Selected to pilot newly created role, guiding the successful launch and market growth of newest product line, Empower within the hereditary cancer segment of the Women's Health Division.
• Leading territory business development initiatives for the global leader in providing DNA testing across multiple clinical areas including Family Practice, OB/Gyn, Internal Medicine, Dermatology, Urology and oncology.
• Leveraging extensive healthcare product sale experience, innovative marketing content and clinical research to generate effective client messaging, stakeholder education and 1st quarter unit sales increase of 279%.

Greater Atlanta Area

• Guiding regional growth within the eastern segment of the US, coaching, training, mentoring, and assessing 22 field sales territory managers.
• Developing and implementing strategy for market expansion and key account acquisition, solely responsible for securing 14 new clients and 31% sales growth within initial 45-day on-boarding period.

Greater Atlanta Area

• Direct sales campaigns within large territory by leveraging market research, strategic relationship development and product knowledge to cultivate growth in behavioral/mental health segment.
• Utilize defined business development model along with clinical psychiatric testing technology to achieve annual growth above budgeted plan, goal and targets.

Greater Atlanta Area

• Implemented policies and procedures, managed personnel and exercised effective leadership practices to maximize workflow efficiency, increase revenue & maintain competitive industry profile.
• Executed effective cross-functional team leadership and influence for company departments including sales, marketing, clinical, and scheduling.
• Developed the home care program in compliance with State Licensing toward achieving enterprise/company revenue goals.

Atlanta, Georgia

• Development of sales, marketing and brand strategies, collaborating directly with Sales and Marketing teams to create innovative solutions and selling processes.
• Delivered targeted training workshops (groups) and provided coaching and mentoring to individual sales associates; facilitated continuing education symposia for clinical staff.
• Oversight and leadership of program development and administration initiatives specific to military service veterans.

Greater Atlanta Area

• Generated key business to business (B2B) relationships within target market to evaluate the needs of existing clients, create new opportunities and customize solutions, securing market and brand positioning amidst.
• Selected to lead business expansion and development team during corporate reorganization/restructure.

Maryland; Virginia, West Virginia, Atlanta

• Sales leadership within the cardiovascular division of a global multi-billion pharmaceutical firm, employing sales performance tracking methods to attain targeted revenue goals and budgets.
• Collaborated with internal cross functional teams in the delivery of customized programs for client organizations.
• Delivered special training programs to physicians and office staff, demonstrating product value for patient care.
• Exceeded sales targets, capitalizing on market trends to increase sales reach and brand awareness.

Maryland; Virgina; Pennsylvania

• Managed key accounts, marketing cardiovascular product lines across a four-state market territory.
• Assessed/evaluated customer needs and preferences to determine focus of sales efforts, ensuring client satisfaction and the attainment of corporate revenue objectives.
• Directed the planning and implementation of multiple product/in-services programs.

Washington D.C. Metro Area

• Managed key accounts in large territory for billion-dollar global pharmaceutical firm, advising and adhering to proper spend for marketing budget.
• Delivered sales and product education presentations to residents and primary care providers (Cardiologists, Urologists, Allergists, Surgeons and Endocrinologists) on various products & treatment options.
• Facilitated Sales Training and Strategic Selling Workshops for field representatives.

Ft. Stewart, GA

• Generated and implemented logistical support plans for international deployment, securing essential resources including 3rd party organizations, supplies, and essential equipment/inventory.
• Devised, executed, and managed transportation elements for unit deployments during training exercises and contingency operations; designed extensive scheduling agenda, ensuring continuous process adherence.

Bachelor Of Arts (Ba), Sociology

Activities and Societies: Scholarship Athlete (Football); ROTC Scholarship;YMCA program director

Master'S Degree, Human Services Counseling/Executive Leadership

Continuing education to advance current skills in consultative selling, impact leadership, and needs assessment to add viability and meet.