Kely L. Email & Phone Number

Washington, Dc, Us

Falls Church, Virginia, United States

Alexandria, Virginia, United States

• Collaborate with communication team members in internal communication materials for the Department of Veterans Affairs (VA). • Propose outlines and key message ideas for communication plans for NPD.

Minnesota, United States

• Actively execute Search Engine Optimization (SEO) optimizations through Site Audits, Keyword research, and competitor monitoring. • Create relevant social media and email marketing content with AI generative tools (DALL-E 2) and prompt engineering (ChatGPT 3.5)

Quebec, Canada

• Execute performance-driven social and display advertising campaigns, effectively driving lead generation and brand awareness.• Develop flowcharts for specifically assigned campaigns, ensuring alignment with campaign objectives.• Execute weekly and monthly reporting, providing detailed analysis and insights for data-driven decision-making.

El Salvador

• Execute performance-driven social and display advertising campaigns, emphasizingrevenue generation, lead generation, and brand awareness tailored to each client's objectives.• Develop monthly media plans and/or strategies, for recurring clients and new client acquisitions (RFPs).• Execute weekly, monthly, and yearly reporting, providing in-depth analysis and insights toinform data-driven decision-making.

Minnesota, United States

• Executed performance-driven social and display advertising campaigns, effectively drivinglead generation and brand awareness.• Execute weekly and monthly reporting, providing insights for data-driven decisionmaking.• Copywriting for Ads that adequately respond to the client's campaign's goals.• Proactive community management to ensure potential customer's acquisition.

El Salvador

• Strategic Planning for Regional and Local Accounts (PepsiCo, Huawei, Decameron All Inclusive Resorts, among others)• Management and supervision of a team for the digital planning department at OMD.• Comprehensive proposals alongside ATL efforts for regular clients and RFPs. • Led budgeting and forecasting efforts to establish annual goals for OMD’s Digital Media Department, enabling strategic financial planning.

San Salvador

• Develop monthly media plans and/or strategies, for recurring clients.• Execute monthly, and yearly reporting, providing in-depth analysis and insights to informdata-driven decision-making.• Develop Influencer Content Strategies, coupled with budget planning and ensuringfollow-up.

San Salvador

• Conducted monthly digital media planning, implementation, and optimization forrecurring clients’ campaigns, across multiple channels like digital newspapers, socialmedia, and display advertising.• Created monthly social media calendars and developed comprehensive content strategiesto drive engagement and achieve social media objectives.• Generated detailed digital reports covering Digital PR, Advertising campaigns, and Socialmedia, providing valuable insights and analysis.

San Salvador

• Prepared on-demand Industry SOV (Share of Voice) Reports for clients.• Generated Social Listening Reports using Tracx, analyzing social media conversations forSocial Media Content ideas.• Follow up on implemented Paid social campaigns, ensuring effective targeting, budgetutilization, and performance tracking through detailed reporting.