Kemal Ozden Email & Phone Number

Amsterdam-Centrum, North Holland, Netherlands

I am in Kantar Media Netherland Operation to support one of the most exciting media audience measurement projects around the World. First time, media industry bodies collaborated and merged their efforts to present the real total media audience measurement figures.I am working to help building an organisational structure which is capable of setting up and maintain the metering technology and IT infrastructure behind it. The seasoned Kantar research knowledge is leveraged with advanced cloud competent technology which hosts the brand new metering operational and data processing systems. The team is well equipped to increase efficiency and drive the automation to deliver sustainable and most accurate demographic and behavioral data to the media industry. I am engaged with setting up Kantar systems which have many interconnected frameworks, databases, softwares and backend APIs to integrate the data from different parties.

Istanbul, Turkey

I am responsible for implementation of global products into local markets with gold standards. Therefore, working on in depth understanding of unmet sector needs, discovering the trends and innovation in the technology and the business. As a high capability data oriented team in Kantar, we feel responsibility to have clear understanding of customer needs and finding solutions by investigating the global tools, methodologies and best practices in Kantar organisation around the world. We aim to support clients gaining in depth insight from their business activities. In digitally disrupted media landscape, companies need to have smarter, more scalabe and sustainable, dynamic systems and mechanisms. Every piece of work need to contribute having complete designs and models which therefore can be managed with fact based decisions. Efficient and info-smart companies can carry themselves one step beyond in the severe competition environment.

Istanbul, Turkey

I am responsible from Projects & New Business Development in Kantar Media Turkey Organization since May 2015. This new responsibility requires not only in depth understanding of unmet sector needs but also discovering the trends which will be implemented in the near future.I am fairly new in this position and trying to understand the sector needs as well as the capabilities and solutions of Kantar Media and even WPP to match these needs. Kantar worldwide organization is in more than 100 countries and each of them have their own practices. I feel responsibility to have clear understanding of customer needs and finding solutions by investigating the tools, methodologies and best practices in Kantar organization around the world.The ultimate aim is providing best solutions and enabling companies to gain insight in media measurement, media tracking and media analytics fields.

Istanbul, Turkey

I was responsible for whole operations including IT, Data Processing and Production, Panel Management, Field Technicians and TV Monitoring departments at Kantar Media Turkey. I joined Kantar Media Turkey team during the set up stage. I tackled many issues from the minor hardware problems up to many complex reporting, operating and investigation problems that can be faced at start up businesses. The ultimate aim in production and delivery of TV audience is to provide reliable data, secure and on time. Kantar Media is a global company and providing TV Audience Measurement in more than 30 countries of the world. The team is truly global. Conference calls, weekly management meetings, team motivation, performance management, project plans, project tracking, change requests and development work are daily routine in my job. I was also in charge of all IT related works. IT Management, change management, business continuity management and disaster recovery, backup structures, system security and system administration were some of the areas that I actively dealt with. I was leading six departments including around 90 people. Team management, motivating, career planning, performance management and creating challenging works for team members are some other important tasks and duties.

Istanbul, Turkey

Line management responsibility for a team of 9 from different disciplines namely computer engineers, statisticians, programmers and IT experts at desired level of performance and to keep a system and service at 24/7 up and running, for delivering detailed regular, scheduled data, insight and analysis reports as well as to support time sensitive operations and clients service activities.The key responsibilities are as follows;- Installing and operating technical infrastructure. Lead IT team and services to identify and implement technical solutions- Handle disaster recovery and business continuity scenarios by standardizing quality control mechanisms to assure system sustainability in a very time and quality sensitive delivery environment.- Setting up safe, reliable, integrated and easily maintainable database environment to assure high quality scientific analysis in fast growing and demanding business environment.- Implying data processing process and establishing analysis environment to be able to prepare, analyze and deploy satisfying and actionable data.- Modeling and analyzing data with statistical and mathematical techniques to provide comprehensive insight on measured parameters and make fact based decision making possible- Developing software to satisfy business needs for handling business processes faster, safer and more effective way- Maintaining System Security for protecting the confidentiality of data, testing systems vulnerability from undesirable attacks and penetration trials. Assure system security with the periodic audits realized by an international data security audit company- Work with the Client Service,Operations and with other internal stakeholders, to understand and develop the end-to-end data flows and processing rules for all data including external members, partners and providers- Build and maintain effective working relationships with all relevant departments to ensure smooth and joined up operations across the business

Istanbul, Turkey

Offering Professional Services to the customers in Customer Analytic, Business Intelligence and TV Audience Measurement fields. The key features of this service were; - Handling problems by finding methodologies to automate and optimize business decisions,- Using analytic methods to deal with challenging business problems,- Solving big structures by putting it into parts,- Including all business user's knowledge into analytic models,- Optimizing by aligning solutions with methodological approaches,- Working Nonstop up to fix problems.This service was beneficial for the customers who - Don’t want to waste his time to make a recursive work- Can’t find time to develop your business- Don’t think that he/she have only one way to solve problems - Lost his/her belief to analytic solutions - Cannot combine lots of insights to make optimized decisions

Istanbul, Turkey

Data mining environment has been established together with Peppers and Rogers group's consultancy. After initial set up, the environment has been taken and routine data mining works from data preparation to model development and assessment has been done.- Churn Models (Multiple churn models for different Customer Groups, SAS Enterprise Miner)- Cross Sell Models (Selling other services to existing customers, SAS Enterprise miner)- Segmentation Models (Value and behavior, SAS Enterprise Miner)- Affinity models (SAS Enterprise Miner)- Loyalty analysis (SAS Enterprise Miner)- Customer lifetime analysis (SAS Enterprise Miner)- Path and Sequence models (SAS Enterprise Miner)

Istanbul, Turkey

- Data warehouse design and implementation (Oracle)- Specific Data mart design and implementation (Oracle, SAS, SQL server) - OLAP design and implementation on SQL Server - Enterprise reporting design and implementation (Business Objects)

Istanbul, Turkey

End to end Tv Audiance Measurement(TAM) system has been established and meintained in Digiturk.Standart TAM steps applied to Digiturk Return Path Data as follows:- Define Population Demographics- Define Sample Demographics- Pool Data From Set Top Boxes- Recruit Sample- Weight Sample- Prepare Tv Program Data- Prepare Tv viewing Data- Combine Tv Program, Tv Viewing and Sample Demographics Data- Data Correction Algorithms- Prepare Reporting Software Data- Load Reporting Software Data- Design Standart TAM Reports

Education record

3,1/4, Industrial Engineering