Defining my current role proves to be a multifaceted task, yet its challenges can be distilled into two primary pillars.Firstly, my focus is on empowering the team by providing the necessary space and tools, and even creating bespoke tools, all geared towards enhancing the experience for every stakeholder—be it clients or internal teams.Moreover, our objective is to spearhead the adoption of various cutting-edge technologies, including Google Cloud, AI/Machine Learning, and APIs. This strategic approach allows us to leverage diverse data sources effectively, mitigating the challenges posed by data overflow and ensuring a smoother operational flow.

Metriplica was one of the most important web analytics consultant agencies in Spain and the agency is also recognized as a key reseller of the Google 360 SuiteAs a Senior Web Analytics Consultant my responsibilities vary from one project to another, from technical skills as tracking tagging, Google Cloud implementation (GA 360 related), data analysis to project management.

I was part of a boutique digital agency with a keen emphasis on performance advertising, where the guiding philosophy was centered around maximizing Return on Investment (ROI). Within this dynamic environment, I managed significant clients within the insurance, health, and news markets.

At Flock (now Isobar), a distinguished digital marketing agency, I played an integral role with expanding responsibilities. Serving as a pivotal link between SEO, SEM, and Analytics, my role evolved to encompass planning, coordinating, and executing comprehensive strategies across these three critical areas. This included overseeing the entire spectrum of strategy development, ensuring the coordination, and implementing cohesive initiatives in SEO, SEM, and Analytics for optimized results.

During my initial foray into Digital Marketing as a trainee, I assumed the role of a Digital Behaviour Analyst. Primarily, my responsibilities revolved around reporting, encompassing both website and social media analytics. Additionally, I actively contributed to the implementation of paid campaigns.