Started gaining advertising experience at the age of 19 as a copywriter at McCann Erickson Belarus writing for Coca-Cola, JTI, Mitsubishi. Less than within a year turned into a brandmanager at velcom (first Belarus GSM operator, member of Telekom Austria Group) and kept this position for four years.In 2010 went back to the business as a freelance creative consultant, producer and project manager. Developed creative campaigns for velcom, Danone, Knorr, Panasonic, Nokia and a number of local brands.Since 2012 was acting as VP Creative at Yaskrava BBDO, overseeing communication for Frito-Lay, Wrigley, Visa and other international and local vendors (MTBank, Sosedi, Megatop).As a freelance and independent creative director worked in collaboration with leading local agencies for MasterCard, Nestle, Heineken, simultaneously conducting full circle of creative services for local brands directly.