Ken Berman Email & Phone Number

Brookline, Ma, Us

Boston, Ma, Us

Lanham, Maryland, Us

Leading cross business lines acquisition, lead generation, lead nurture, conversion, and retention. Managing amazing team.SEM, SEO, Paid Social, Email, Mobile, Website Conversion, Push/Mobile

Lanham, Maryland, Us

Boston, Massachusetts, Us

Driving customer strategy and customer lifetime value.

New York, Ny, Us

• Employee #9; critical team member responsible for driving annual revenue growth from < $1m to > $200m• Created, built, and managed ten person CRM team• Worked on customer acquisition campaigns on multiple channels including radio, print, SEO, events, and social media• Created annual strategies for customer segmentation, customer loyalty, and channel usage• Managed transition from freemium ESP to Exact Target to enable and support 400m annual customer touches• Managed engagement with consultancy to build customer persona and propensity models• Lifted benchmark customer monetization and LTV metrics for four consecutive years• Interfaced with Product Management and Engineering teams to build backend and customer facing functionality• Created live events business, a unit which now directly drives over $1.2m in direct annual revenue

Los Angeles, Ca, Us

• Reinvigorated cash gaming business through implementation of CRM best practices• Directly managed Customer Marketing, Social Media and Promotions• Collaborated closely with Product Management team to modernize critical product pieces, including a promotional tracking engine, fulfillment tool, real time marketing capabilities and deposit promotion capabilities• Worked closely with sales team to build successful customer acquisition and conversion campaigns using optimized offers• Rebuilt customer marketing auto-generated schema, a segmentation model with over 100 distinct customer states• Overhauled the Premier Club, WorldWinner’s player loyalty program. Upgraded program to include multiple reward levels and corresponding quantitative and qualitative benefits. Was lead on all associated analytics and modeling.• Reversed negative trends in all key metrics, and increased Games Played by 6%, Games Played per Player by 26%, and Entry Fees per Player by 40% in less than 18 months• Drove overall Net Revenue increase of over 15% year over year

• Led the growth of a start-up brand into a leading online poker brand generating over $100m in annual revenue• Created and implemented the 2005, 2006, 2007, 2008, and 2009 Everest Poker strategic plans, which successfully created critical player mass and drove the brand into its current position as a worldwide leader in online poker• Teamed with Director of Online Marketing to build the Everest Poker PPC program and content creation for optimized SEO• Selected and worked with creative agency to create a branding strategy and highly successful television and radio commercials based on player, competitive and industry research• Designed the VIP Summit Club, a comprehensive player loyalty program. Required sophisticated data analyses, extensive competitive knowledge, and an integrated online and offline marketing plan• Created a customer segmentation model based on player value, age and activity, which drove monthly promotions and messaging, increased customer lifetime value by over 20% and drove industry leading retention rates• Authored two extensive pricing analyses which drove changes in the Everest pricing algorithm, resulting in an incremental $20m in annual revenue• Generated database queries and promotional reporting which measured customer lifetime value, retention rates and promotional effectiveness• Reported directly to the Chief Marketing Officer

Master Of Business Administration (M.B.A.)

Education record