Ken Berman

Ken Berman Email and Phone Number

Marketing Leader
About Ken Berman

Ken Berman is a Marketing Leader. Colleagues describe him as "Ken joined FanDuel at an very early stage and played a huge part in helping FanDuel grow in a billion $ company. Ken was involved in many areas of the business but particularly successful was his work in building our retention and live events team/program from the ground up, both of which were absolutely critical to our success. In addition to being a highly experienced marketeer Ken is an all round top guy. His personality is infectious and you can't help but have a good time around him. He will be missed.", "Ken was a huge part of growing FanDuel from a tiny start-up to a billion dollar company. As one of our first four employees in the U.S., Ken was involved in everything from retention marketing to analyzing the data of our user ecosystem. He’s one of a handful of people with knowledge of what goes into the ‘special sauce’ that makes a daily fantasy sports site successful. Ken has been one of my favorite people to work with over the past five years, and if I were starting at a new company, I’d be looking for an opportunity to work with him again.", and "I worked with Ken for nearly 5 years at FanDuel. As one of FanDuel's earliest employees, Ken was a critical part of making FanDuel a $1b+ company. We could not have reached that milestone without Ken. His expertise in marketing is expansive and includes everything from acquisition to customer monetization to retention to even creating FanDuel's well-known live events business from scratch. In addition to all of this he also managed a 10-person CRM team. The man can do it all and - more importantly - he can do it all extremely well. Ken is a rock star employee and his ability to drive value for FanDuel was unprecedented during his nearly 5 years at the company. We'll sure miss him."

Ken Berman's Current Company Details

Marketing Leader
Ken Berman Work Experience Details
  • Fidelity Investments
    Marketing Director
    Fidelity Investments May 2023 - May 2024
    Boston, Ma, Us
  • Edx
    Senior Director, Growth Marketing
    Edx Mar 2022 - Nov 2022
    Lanham, Maryland, Us
    Leading cross business lines acquisition, lead generation, lead nurture, conversion, and retention. Managing amazing team.SEM, SEO, Paid Social, Email, Mobile, Website Conversion, Push/Mobile
  • Edx
    Director Digital Marketing
    Edx Jan 2018 - Mar 2022
    Lanham, Maryland, Us
  • Drizly
    Sr. Director Of Marketing
    Drizly 2016 - Dec 2017
    Boston, Massachusetts, Us
    Driving customer strategy and customer lifetime value.
  • Fanduel
    Marketing Director
    Fanduel 2011 - 2016
    New York, Ny, Us
    • Employee #9; critical team member responsible for driving annual revenue growth from < $1m to > $200m• Created, built, and managed ten person CRM team• Worked on customer acquisition campaigns on multiple channels including radio, print, SEO, events, and social media• Created annual strategies for customer segmentation, customer loyalty, and channel usage• Managed transition from freemium ESP to Exact Target to enable and support 400m annual customer touches• Managed engagement with consultancy to build customer persona and propensity models• Lifted benchmark customer monetization and LTV metrics for four consecutive years• Interfaced with Product Management and Engineering teams to build backend and customer facing functionality• Created live events business, a unit which now directly drives over $1.2m in direct annual revenue
  • Game Show Network
    Director Of Customer Marketing
    Game Show Network 2009 - 2011
    Los Angeles, Ca, Us
    • Reinvigorated cash gaming business through implementation of CRM best practices• Directly managed Customer Marketing, Social Media and Promotions• Collaborated closely with Product Management team to modernize critical product pieces, including a promotional tracking engine, fulfillment tool, real time marketing capabilities and deposit promotion capabilities• Worked closely with sales team to build successful customer acquisition and conversion campaigns using optimized offers• Rebuilt customer marketing auto-generated schema, a segmentation model with over 100 distinct customer states• Overhauled the Premier Club, WorldWinner’s player loyalty program. Upgraded program to include multiple reward levels and corresponding quantitative and qualitative benefits. Was lead on all associated analytics and modeling.• Reversed negative trends in all key metrics, and increased Games Played by 6%, Games Played per Player by 26%, and Entry Fees per Player by 40% in less than 18 months• Drove overall Net Revenue increase of over 15% year over year
  • Everest Poker
    Brand Manager
    Everest Poker 2005 - 2010
    • Led the growth of a start-up brand into a leading online poker brand generating over $100m in annual revenue• Created and implemented the 2005, 2006, 2007, 2008, and 2009 Everest Poker strategic plans, which successfully created critical player mass and drove the brand into its current position as a worldwide leader in online poker• Teamed with Director of Online Marketing to build the Everest Poker PPC program and content creation for optimized SEO• Selected and worked with creative agency to create a branding strategy and highly successful television and radio commercials based on player, competitive and industry research• Designed the VIP Summit Club, a comprehensive player loyalty program. Required sophisticated data analyses, extensive competitive knowledge, and an integrated online and offline marketing plan• Created a customer segmentation model based on player value, age and activity, which drove monthly promotions and messaging, increased customer lifetime value by over 20% and drove industry leading retention rates• Authored two extensive pricing analyses which drove changes in the Everest pricing algorithm, resulting in an incremental $20m in annual revenue• Generated database queries and promotional reporting which measured customer lifetime value, retention rates and promotional effectiveness• Reported directly to the Chief Marketing Officer

Ken Berman Skills

Online Gaming Email Marketing Online Advertising Crm Marketing Online Marketing Digital Marketing E Commerce Start Ups Management Marketing Strategy Analytics Product Management Customer Relationship Management Web Analytics Customer Acquisition Affiliate Marketing Business Strategy Social Media Marketing

Ken Berman Education Details

  • Babson F.W. Olin Graduate School Of Business
    Babson F.W. Olin Graduate School Of Business
    Master Of Business Administration (M.B.A.)
  • Union College
    Union College

Frequently Asked Questions about Ken Berman

What is Ken Berman's role at the current company?

Ken Berman's current role is Marketing Leader.

What is Ken Berman's email address?

Ken Berman's email address is kb****@****edx.org

What is Ken Berman's direct phone number?

Ken Berman's direct phone number is +161779*****

What schools did Ken Berman attend?

Ken Berman attended Babson F.w. Olin Graduate School Of Business, Union College.

What are some of Ken Berman's interests?

Ken Berman has interest in Sports, Cooking, Electronics.

What skills is Ken Berman known for?

Ken Berman has skills like Online Gaming, Email Marketing, Online Advertising, Crm, Marketing, Online Marketing, Digital Marketing, E Commerce, Start Ups, Management, Marketing Strategy, Analytics.

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