Ken Breen Email and Phone Number

Decentrix, founded in 2001 with HQ's in Denver, CO, is a global software company (SaaS) that develops, consults and licenses enterprise wide cross media ad sales yield solutions for media, advertising, entertainment, and telecommunications companies. Our BIAnalytix platform enables P&I teams, ad sales ops and finance groups to dynamically optimize cross media proposals, campaigns, stewardship, pricing and inventory allocations for both unit/spot and impression based sales models. This allows them to maximize revenues across all their sales channels, enabling timely and profitable decisions in a rapidly changing marketplace. Smarter decisions cut costs, improve productivity, enhance customer experience and provide any organization with a competitive advantage.The Decentrix executive and professional consulting services team has many decades of technology experience in advertising, advertising agency, radio, television, cable networks, cable MSOs, and digital and Internet media. We have designed, built and serviced most media transactional systems including campaign planning systems, media buying, audience research, production costing systems, client profitability systems, proposal systems, sales analysis, traffic systems, program rights and distribution, master control automation systems, A/R, A/P and G/L and ERP solutions, all specifically for Media and Advertising Agencies.Our solutions support fast and insightful management decisions across all elements of the business processes for traditional linear media, digital and addressable models. Our consulting experiences also span traditional linear media (both content and advertising) as well as all elements of emerging digital media including web news, entertainment and advertising, streaming media, digital interactive, social media, set top box, mobile deployment and e-commerce.

Led the sales effort to bring in mid sized agency business in the U.S. market. Targets were top Strata/Advantage and Harris/Facilitate clients, along with targeting agencies using financial packages (MSFT AX, Quickbooks, SAP, etc) not tailored for the advertising sector.Successes included four mid sized agencies located in NJ, Chicago, Austin, TX and LA.

SVP, Global Agency Relations, responsible for managing C-level (CEO, CFO, CIO) global ad agency client relationships, strategies and contract renewals. Liaison between clients and MediaOcean account management, product development and executive management, across six markets (US, Canada, UK, Ireland, Germany and France).

Led new agency business development in the U.S market from 1996 through 2011. Successes included: SMG, Starlink, GM Mediaworks and GM Planworks, Mediacom, GSDM, Deutsch, Mullen, Arnold/Jordan Mcgrath, whose media departments merged in 2001 to become MPG (now Havas Media), MBS and ICG, which merged in 1997 to become Carat U.S., Creative Media and Advanswers, which merged in 1998 to become PHD, True North Media, Grey, Grey Healthcare.Total estimated revenue at time of completed systems installation was $25 million per year (deals were five year agreements).Led agency contract renewals from 2009 through 2011.Led C-level (CEO, CFO, CIO) global agency relations at top clients from 2009 through 2011.

Sales executive handling the ad sales for NBC programming of its Late Night, Daytime and Saturday morning Kids dayparts. Called on Busch Media Group, Jordan McGrath, Y&R, among other agency media departments.

Buying supervisor overseeing a team of national TV buyers who handled the negotiations and purchasing of air time across the TV Networks, cable networks, regional sports network and national syndicators. Clients included: Toyota, Lexus, Hewlett-Packard, Little Caesars Pizza, Paine Webber, Rogaine, Helene Curtis.

Oversaw the day-to-day buying and data management of national TV inventory for clients such as: Colgate Palmolive, KFC and Dr. Pepper.

Managed the day-to-day national TV buy inventory for clients such as: Polaroid, SmithKline, Dodge, DuPont and Visa.