Ken Bronstad Email & Phone Number

Fort Worth, Texas, United States

WLS Lighting Systems is a full service commercial lighting company focused on energy-efficient lighting solutions for all types of exterior, interior, and specialty lighting projects. We work with you from design through post-installation on both LED upgrades for existing properties and new construction projects.• Establish and Maintain Client Relationships.• Develop Connections through Corporate Events and Trade Shows.

Dallas/Fort Worth Area

• Member of original start up team which generated first year sales revenues of $23M.• Directly responsible for achieving revenue and margin goals for National accounts.• Successfully generated 76% of total company gross revenue in 2011.• Created monthly and quarterly rolling forecasts by account to facilitate production requirements and financial planning.• Implemented development of National account sales and promotional strategies designed to exceed company gross revenue and profit targets.• Managed co-op advertising dollars, market development funds, and markdown budgets.

Dallas/Fort Worth Area

• Increased sales volume in territory by 173% and Walmart by 241% in first two years.• Managed 41% of total company sales revenue.• Responsible for sales to all distribution channels within the U.S., Mexico and Central America. • Managed sales team.• Lead quarterly forecast and planning meetings with all regional and district managers.• Implemented pricing and go to market strategies for new and existing product lines.• Responsible for creating monthly sales forecast to assist in production planning. • Promoted to National Sales Manager in 2000.

Dallas/Fort Worth Area

• Successfully launched new division by gaining product placement in mass market, specialty, and distribution channels throughout the Southern U.S. • Achieved 110% of region sales goals which represented 42% of overall company sales.• Managed co-op advertising funds in the territory which generated an additional 12% in incremental sales volume.

Dallas/Fort Worth Area

•Product categories represented: electronics, sporting, toys, home furnishings, hardware, and soft goods. • Managed all sales functions to the worldwide military exchange system.• Promoted to VP Sales from SW Regional Manager in 1994. • Increased sales revenue for S.W. Region 171% in first three years.• Responsible for hiring and managing 25 field representatives