APAC business development, build up the commercial team to expand the market and strengthen our brand value. Leading APAC operations and make consistent innovation.

Leading the production of two factories and warehouse. Managing the APAC procurement strategies and logistic. New products developing and innovation. Big data management and manufacturing intelligence driver. Production cost and quality assuranceSafety and environmental managementSupply chain management and integrationKPI management. Sustainability driverEfficiency driverAPAC customer and success supportInnovation driver

Responsible for overseeing the overall operations of the company.Develop and manage the annual business plan and budget that effectively allocates resources to meet financial and business objectives, ensuring efficient operations and maximum profit Provide overall strategic direction on global marketing sales, product development and manufacturing improvement.Develop effective partnerships with customers and strategic partners.Optimize productivity and efficiency through people, systems and operational processes.Set goals for the work group and develop organizational capability.I am resposible for global sales over 8 years and build up long term relationships with retail customers. In charge of global marketing presentation such as oversea exhibition show, media present, and B2B channel. Forming product category through vairous of product specification and markting tools and meanwhile expand our oversea network through european partner. Planning the sales strategy and engaged in the sales work, i have an excellent understanding regarding to the capital procurement and supply chain management from fashion retailers. Control the operation & supply chain process , ensure our high efficiency and low risk through KPI assess in order to keep lowering down the cost. Facilitating the enterprise innovation in terms of manufacturing and sales model.

Manage the marketing team, the range contains marketing earlier stage research, understand of the marketing needs, set up project, product development, sales toolings, marketing activities and after sales support. My team work with technicial department to establish the new product development according to the potential marketing needs, formulate new product profile, make use of all internal resource to accomplish the new product in shortest time period. Towards outside we communicate with clients and gather information, during the process we rectify and optimise the onging project. Leading sales department to achieve the sales coverage of retail supermarket, hotel and airport through our extensive product range. Work with the marketing team in HQ, centralize global resource to take very important business project thanks to cross-regional communication ability. Guiding marketing team to accomplish all-field catalogue, websit and sales toolings from online and offline. Against biggest tender our team take part into the tender project directly. Build up the marketing budget, profit calculation and control. Knowing the patent and copyright and put into practical project. Supervising our relative sales branch from Singapore, USA , Australia and China Leading product manager, IT manager and artwork team. Taking marketing methods to develop new business and accounts for broad heading.

Develop new suppliers for shop fittings and general merchandise. Manage the cost structure of the product lines and segments. Develop, Maintain and manage the relationship with the suppliers to optimize the company’s financial and operational results, continuously improve supplier performance Anaylysing the factories, price negotiation, procurement processing operation, quality control and shipment activities. New project development at China side, based on technical spec under limited period. Manage development samples, including complete sample tracking process, to ensure samples arrive on-time to meet calendar deadlines. Communicate the specification and product details in timely manner with sourcing partners and vendors, so that they can manage the item costing process . Monitor production process properly to meet quantity, quality, order specifications and delivery requirements. Work with sales team in Australia to deliver full time support. Business range: Trolley, lights, POP, mannequin, shelving, custom-made fixtures and VMD.